1. Why is being social important to the c- suite?

2. 70% of Americans now say they look at product reviews before making a purchase.-Zero Moment of Truth by Jim Lecinski 3. 79% of consumers now say they use a smartphone to help with shopping. -Zero Moment of Truth by Jim Lecinski 4. 83% of moms say they do online research after seeing TV commercials for products that interest them. -Zero Moment of Truth by Jim Lecinski 5. There are 554,750,000 activeusers on Twitter 6. who tweet more than 400,000,000 tweets per day 7. Thats an average of around 5,800tweets every second of the day 8. 460,000people sign up for Twitter every day 9. Who else is on Twitter? 10. During the 3 minutes when the market plunged, that fake tweet erased $136 billion in equity market value. 11. 5 Myths About Social Media 12. 5 Myths About Social Media1. It takes too much time2. I have nothing to share3. I dont want to make a mistake 4. I dont want to look unprofessional5. I dont want to lose my privacy 13. 5 Myths About Social Media1.It takes too much time 14. Surely electronic mail wont replace writing a letter or picking up the telephone. It takes too much time! 15. I agree completely darling, now dont call me Shirley. 16. Remember Parkinsons Law 17. 5 Myths About Social Media2. I have nothing to share 18. 5 Myths About Social MediaYeah you do. 19. 3. 20. Apologize.Seeking the forgiveness of others is an action that epitomizes vulnerability. It is the ultimate form of openness.-Extreme Trust by Don Peppers & Martha Rogers 21. 5 Myths About Social Media4. I dont want to look unprofessional 22. Do you know anyone that made into the history books by being professional? 23. 5 Myths About Social Media5. I dont want to lose my privacy 24. You did when you signed up for your rst credit card. 25. In the future, will we want leaders who are: more transparent? or less transparent? 26. "People want CEOs who are real. They want to know what you think, talking about Twitter he adds can you think of a more cost- effective way of getting to your customers and employees?-Bill George, Management professor at Harvard Business School & avid tweeter. 27. What are some good examples of how people are using social? 28. Conversations cannot be controlled. They can only be joined.-Randall Rothenberg, former advertising columnist for The New York Times & current president of the Interactive Advertising Bureau trade group 29. 3 How Tos Get your newsShare your knowledgeFind interest in others 30. 1. Get your news. Follow these accounts: 31. 1. Get your news. Follow these accounts: 32. 2. Share what youre reading. 33. 3. The secret to Twitter? 34. Find a genuine interest in other people.-Dale Carnegie 35. What do you use LinkedIn for? 36. Tools to make you smarter at Twitterhttp://favstar.fm/https://followerwonk.com/http://www.twitalyzer.com/ https://twitter.com/search-homehttp://www.chrisbrogan.com/50-power-twitter-tips/http://garyvaynerchuk.com/infographic-how-to-use- twitter-like-an-expert/ 37. Questions? 38. Sources:http://images.businessweek.com/ss/09/05/0508_ceos_who_twitter/http://www.forbes.com/sites/markdelman/2012/05/22/ibm-study-if-you-dont- have-a-social-ceo-youre-going-to-be-less-competitive/http://fanpagelist.com/category/executives/view/list/sort/followers_today/140 Characters of Riskhttp://online.wsj.com/news/articles/ SB10000872396390444083304578018423363962886http://www.theceoguru.com/the-top-25-ceos-to-follow-on-twitter/http://www.hufngtonpost.com/vala-afshar/the-top-50-social-chief- e_b_3380055.htmlhttp://www.washingtonpost.com/blogs/worldviews/wp/2013/04/23/syrian- hackers-claim-ap-hack-that-tipped-stock-market-by-136-billion-is-it- terrorism/http://blog.rivaliq.com/twitter-for-business-why-its-more-important-than-ever/