How The Green Sports Alliance Can Help UPS Advance Its

Sustainability Goals Through The Universal Power of Sports

www.greensportsalliance.org@SportsAlliance

#GreenSports A Better Way to Play

The Green Sports Alliance and the Business Case for

Sustainability in Sports

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“Sport has the power to change the world. It has the power to inspire and unite people in a way that little else does…”

– Nelson Mandela, Laureus Lifetime Achievement Award Speech, 2000

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The Green Sports Alliance leverages the cultural and market influence of sports to promote healthy communities where we live and play.

We do so by inspiring sports leagues, teams, venues, their partners and millions of fans to embrace renewable energy, healthy food, recycling, water efficiency, species preservation, safer chemicals and other environmentally preferable practices.

nearly300

Nearly 300 Professional and Collegiate Teams and Venues from

20 Different Leagues and 14 Countries

The Three Pillars of Our Work

Leagues TeamsVenuesEvents

Colleges

VendorsSponsorsPartners

Sports FansCommunities

StudentsAthletes

GreeningOperation

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GreeningSupply Chains

Fan Engageme

nt

How We Do Our Work: Tools & Tactics

• Member Network

• Collaboration (ENGOs, EPA, etc.)

• Technical Expertise

• Greening Advisor/ Online Guides

• Playbooks/Reports/Case Studies

• Webinars

• Production of Sustainability Reports

• Data Tracking & Reporting

• Workshops

• Summit

• Jewel Event Greening

• Fan Engagement (eco-tips, PSAs, social, media, digital, etc.)

• Sponsor Engagement

• Team Owner Engagement

• Athlete Engagement

• Municipality Engagement

Playbooks/Published Reports/Case Studies

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Online Resources

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www.greensportsalliance.org/resources

Green Sports Alliance Webinars

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Our webinar series provides members with solutions, information, and actions they can take to both improve their environmental performance and save money.

Past topics include:

o Finding Your MVPs: Building & Maintaining an Internal Green Team

o Sustainable Printing: Panel Discussion on Paper, Ink & Going Digital

o LED Sports Lighting: Rapidly Growing Applications, Innovations, & Opportunities

o Beyond Bobbleheads: Seizing the Opportunity to Engage Fans Around Sustainability

o Water: Strategies around Efficiency, Restoration & Drinking Water for Venues & Events

o Going Abroad: Case Studies of Sports Greening Successes in Europe

o Green Cleaning Panel Discussion: Ask the Experts

Green Sports Alliance Workshops

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o The Green Sports Alliance convenes regional workshops with local sports teams, venues, leagues and partners.

o Workshops feature expert presentations and facilitated discussion to explore better practices in sports greening, identify innovative solutions and foster collaboration.

o For example, in 2014, the Alliance produced a nationwide sustainable transportation workshop series in conjunction with the Electric Drive Transportation Association (EDTA).

Green Sports Alliance Summit – June 29-July 1, Chicago, IL

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o The annual Green Sports Alliance Summit is the world’s largest and most influential gathering for the sports community to unite around sustainability.

o The Summit convenes industry stakeholders around better environmental practices and proven solutions that help to advance the green sports movement.

o The Summit features 100 distinguished speakers across keynote addresses, leadership plenaries, breakout sessions, sports venue tours and networking events.

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The Impact Of Our WorkThe Business Case for Green Sports

Sports Greening Movement

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The Green Sports Alliance was Founded by NRDC and Paul Allen’s Vulcan Inc.

All Major North American Professional Sports Leagues Have Active, Growing Greening Programs

Sports Greening Movement

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All Major North American Professional Sports Events Are Greening Their Games

MLB PlayoffsNFL Super

BowlUS OpenNBA Playoffs

MLB All-Star GameNFL Pro BowlMLB World

Series

NHL Stanley Cup

NHL Winter Classic

MLS Championship Cup

MLS All-Star Game

NBA All-Star GameMLB World

Series

Go Green, Save Green

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Cut energy use by 25 percent = save $750,000 annually

Cut natural gas use by 66% and electricity use by 30% = save $500,000 annually

Installed 178 waterless urinals = save $28,000 annually & 7 million gallons of water

Cut trash pickups by 64 percent = save $50,000 annually

Go Green, Save Green

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Arena-wide energy efficiency upgrades= saved $1.6 million

Use drip irrigation and timers= save $11,000 annually

More efficient plumbing fixtures= save $6,000 annually

Energy efficiency upgrades= saved $411,000

Improved waste diversion = saved $260,000

Water efficiency upgrades= saved $165,000

The Sustainability Imperative at Colleges & Universities

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The Impact Of Our WorkThe Bigger Picture

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“Sports have an unparalleled impact on the everyday lives of billions of people. Sports shape and stabilize social and political identities around the globe…” –A. Markovits and L. Rensmann, “Gaming the World”

Reach & Influence of Sports

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Global Sports Industry

$1.35 TRILLION

U.S. Sports Industry

$485 BILLION

BEVERAGE INDUSTRY

AGRICULTURAL INDUSTRY

PLASTICS INDUSTRY

Cleaning & Maintenance

Transportation & Sponsors

AUTOMOBILE INDUSTRY

Facilities & Equipment

STEEL INDUSTRY

ELECTRONICS INDUSTRY

Programs & Paper Products

PAPER INDUSTRY

CHEMICALS INDUSTRY

Apparel & Souvenirs

SOLID WASTE INDUSTRY

TEXTILES INDUSTRY

Concessions & Food

The Unparalleled Market Influence Of Sports

Reach & Influence of Sports

The Unparalleled Cultural Influence of Sports in the U.S.

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Reach & Influence of Sports

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Total North American Outreach Potential = Over 6.5 Billion Season Views

The Unparalleled Visibility Influence Of North American Sports

400 milliontotal season views & 30

million fans via social media

700 milliontotal season views & 400 million fans via social media

5 billion total season views & 1.8 billion Super Bowl social media impressions

355 million total season views & 1 million people

visit the NHL website everyday

80 million MLS season views & 800

million people watched

2014 World Cup

728 milliontotal views for 2014

March Madness tournament

Reach & Influence of Sports

Reaching Millions of Fans on Environmental Issues

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Why Green Our Games?

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Global Warming

Wildlands &

Wildlife

Health & Environment

al Justice

Oceans & Water

Energy & Air

Smart Growth &

Transportation

Waste & Recyclin

g

Food & Agricultu

re

Sports Greening promotes:ReducingReusing Recycling

Energy EfficiencyWater Conservation

Buying Recycled ProductsSmart Transit Healthy Food

The Environmental Benefits Are Many…

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“Sound practices that aim to protect our natural resources make sense in every way… Sustainability is of high importance to a large majority of baseball fans, club personnel and owners. This majority, I’m happy to say, increases every year.”

– (Retired) MLB Commissioner Bud Selig

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Learn More & Join Us at:

www.greensportsalliance.org

@SportsAlliance

…join the conversation at #GreenSports

David MullerMembership Director, Green Sports Alliance david@greensportsalliance.org