how the huffington post creates value with communities - community conference 2014
Post on 22-Oct-2014
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DESCRIPTION
Community Director at The Huffington Post Tim McDonald spoke at Community Conference 2014 in Copenhagen April 3rd about seeing your members/customers not as a crowd, but as a community. He told us to identity the most influential members of the community and nurture them and to always be open to everyone. Community Conference is organised by Seismonaut. www.communityconference.dkTRANSCRIPT
@tamcdonald******#ccdk*
What*is*Community?*
We’ve*been*asking*the*wrong*ques=on.**It*should*be…*
Who*is*Community?*
@tamcdonald******#ccdk*
@tamcdonald******#ccdk*
A*
Is*
NOT**a*Community**
*It’s*people*who*come*and*go*
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Community:*******
People*who*are*passionate*about*you*and*emo=onally*aGached*to*
your*brand*
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When*your*community*is*exclusive*
Everyone*on*this*side*is*excited*to*be*in*
****
And*everyone*on*this*side,*wants*to*get*IN*
@tamcdonald******#ccdk*
@MurphTheSurf350*
Meet*Murph**Member*of*our*community*who:*
• Provides*feedback*• Gives*insights*on*new*features*• Offers*assistance*to*other*community*
members*
@tamcdonald******#ccdk*
Murph*is*a*pundit.***Pundits*can:*• Use*hyperlinnks*• Format*text*• Have*their*comments*featured*at*top*
*Pundits*earn*this*privilege*by*being*responsible*and*helpful*community*members.**
@tamcdonald******#ccdk*
WIIFT?**
What’s*in*it*for*THEM?***
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Being*a*bulldozer**
The*world*doesn’t*care*what*you*say*about*your*brand.*
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Becoming*the*magnet***
AGract*people*to*you*and*get*them*to*s=ck*around.**
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@YourTash*
Meet*Tash**Member*of*our*community*who:*
• Promotes*our*segments*• Watches*and*comments*• Introduces*new*community*members*
@tamcdonald******#ccdk*
And*when*she*introduces*new*community*members…**She*keeps*introducing*new*community*members!**Most*importantly,*these*community*members*do*exactly*what*Tash*does:*promote,*introduce*and*par=cipate***
@tamcdonald******#ccdk*
Tash*sent*us*feedback**A*personal*response,*to*let*her*know*I*read*her*feedback,*lead*to*all*the*connec=ons*and*support.*
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Experiment*
Always*be*experimen=ng*Start*small*by:**• Tes=ng*with*liGle*or*no**budget*
• Tes=ng*with*no*add’l*resources*
• GeZng*buy[in*from*at*least*one*other*stake[holder*
• Measuring*results*
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• Long*term*growth*
• Scalable*Community**
WIIFY?*What’s*in*it*for*you?*
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*• Innova?on*
• Loyalty*
WIIFY?*What’s*in*it*for*you?*
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*• Community*is*not*the*crowd*
(make*it*exclusive)*• Be*the*magnet,*Not*the*
bulldozer*• Experiment*(always)*
@tamcdonald******#ccdk*
@tamcdonald******#ccdk*