how the iphone redesigned mobile user experience
DESCRIPTION
presentation given at mobilemonday shanghai event on June 29, 2009 by Nicholas Kruse. More on mobilemonday: www.mobilemondayshanghai.net http://www.facebook.com/group.php?gid=5010806187 More on Reign Design: http://www.reigndesign.com/blog/reigndesign-talks-at-mobile-monday/TRANSCRIPT
How the iPhone redefined
Mobile User Experience
Nicholas Kruse, ReignDesign (@n_kruse)Mobile Monday, 2009.06.29
Computer:
ElephantMobile device:
Mouse
PDA: Business / focused
Mobile: Social / limited
Smartphone: Techie / complicated
Smartphone
MobilePDA
iPhone!
How did they do that?
Big, HD displayGood touch-screen“Feel-good” UXApp Store – variety!
Before:“It’s painful to explore!”
Now:“It’s fun to explore!”
Big idea 1:
Make use of “Gap Time” and “Half-Time”
What apps work?
Time wasters & gamesSupplement to a web app / serviceBite-size chunks of information
Big idea 2:
Alleviate Inconvenience
What apps “work”?
Time-sensitive info / alertsLocation-based apps
Big idea 3:
Content is almost FREE – But people will PAY for great UX
What about iPhone
Interaction Design?
Keep It Simple, StupidOnly a few options per screen
Navigation sucksRely on spatial & linear patterns
Tap, swipe, and dragare uncharted territory
See Dan Saffer’s talk for more: http://www.vimeo.com/groups/8949/videos/2761844
Thank you!
This presentation is online at: http://www.reigndesign.com/blog/