How the Right Content Management Strategy Can Save You Costs and Hassle

Most websites are build using a Web Content Management System

There are tons of systems available from open source to enterprise CMS systems and there is a wide variety of options with different features and prices that can make it quite confusing on which one to choose.

Why do I need a CMS?

The promise: a WCMS gives you full flexibility to manage your website on your own…

Most companies end up using very few to none of the CMS features at all.

Usually 80% of most websites are just simple content pages.

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WCMS have become nothing more than development frameworks or a complex tool to manage change and website versioning. There is not much content management involved…

So why you need a complex system if all you want is manage your content

by updating text and images?

Ask yourself: do I have a content policy for my company?

The truth is many companies have no content management policy, also sometimes referred to as content strategy, which includes clear publishing procedures on workflows, governance and content publishing schedules.

Marketers don’t want to fiddle with HTML or spent time testing their content updates. A good CMS just works with as little effort as possible.

Ask yourself: do I use all the editing features offered by my WCMS?

Maybe you don't need a web content management system, but maybe you just need a content management system?

Choosing the right CMS and WCMS strategy and understanding the different options available is important for your business as the result of your choices may have a long-term impact on your online strategy, overall costs and the effort involved to maintain your web presence.

Click here to read our in-depth blog post on LinkedIn.

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