how to achieve cloud telephony with full functionality and control

Translating Business Need Into System Design

How to achieve Cloud Telephony with full functionality and control

Jonathan Sharp

Sales & Marketing Director

Britannic Technologies Ltd

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• Well established (1984) and founded business

• Leading independent systems integrator and managed service provider - highly experienced in IP Telephony, Contact Centre, WAN management, SIP and Program/ Change Management

• Provider of Cloud, Hosted and Network Services

• Award Winning - Converged Reseller of the Year, Integrator of the Year, Enterprise Mobile Solution of the Year…

• Well established strategic partnerships (Avaya, Mitel, HP, Cisco, BT, C&W, etc…)

• Compliance and quality - BSI / ISO9001, Prince2

• Support a wide range of customers nationally (and some internationally) across small, medium and large businesses – both public and private sector – long term relationships

Britannic Technologies

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• Emergence of the Cloud

• Benefits of the Cloud

• Cloud predictions

• Traditional view of telecoms

• Does the Cloud work for telephony

• Managed Migration to the Cloud

• Business Case / Customer Experience

• Summary

• How can we help?

• Q&A

Agenda

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Emergence of the Cloud, associated benefits & future predictions

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• Cloud Computing is revolutionising IT– “*cloud computing+ it’s the most powerful term in the

industry”

(Marc Benioff CEO Saleforce.com)

– In 2012 some 5.75 million servers were added to “the cloud”

– Different Types of Cloud – public, private, hybrid - they are everywhere!

– BYOC – Bring Your Own Cloud - business managers buying tech services directly, rather than through IT.

Emergence of the Cloud

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• Agility

• Scalability

• Elasticity

• Cost savings

• Efficiency

• Capex to Opex

• Easier Management

• Simplification of design

• Rapid deployments

Benefits of the Cloud

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• Cloud Computing Market to grow from $35B in 2011 to $150B in 2020 (Forester Research)

• Private Cloud computing are among the greatest interest among enterprises – 75% of those surveys by Gartner reported that by 2014 they are planning to launch a strategy in this area

Cloud predictions

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Traditional telecoms environment

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SOLVES THE CURRENT CHAOS


Traditional view of telecoms

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• Multiple suppliers

• Multiple systems

• Multiple locations

• Complexity around billing / invoicing

• Long lead times

• Inflexible contracts

• Expensive – local resource / spare capacity

• Critical real time service

• Confusing


Does the Cloud work for telephony without losing functionality?

WITH EXPERT TOOLS

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Our Tool Kit

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• Award winning In-house skills & development team

• Dedicated and experienced team

• Best of breed partners and technologies optimised for new world models

• Multiple Tier3 Data Centres (UK based) –VMware service platform

• Public and Private Cloud solutions

• Proven program management to move to the Cloud – Prince2


The starting point…

• Fantastic technologies from our partners

• The deployment model does not impact end users– Same handsets– Same applications– Same features– Same experience– Same number routing

• Your users do not know the difference

• Your customer’s experience is not different

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Different Deployment Models

Different models for your telephony include• On Premise

Benefits:• Support legacy infrastructure

• Complete control

• Simplicity

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• Virtualised

Benefits:• Industry standard hardware

• All the benefits of Virtualisation

• Maximise investment

• Common skill sets and familiar environments

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• Virtualised

• Centralised/ Aggregated

Benefits:• Huge cost savings over multiple sites

• Central control and management

• Ultimate flexibility and control

• DR/ Business Continuity

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• Virtualised

• Centralised/ Aggregated

• Cloud

• Hybrid

Benefits:• Flexible OPEX model

• Convert telephony into a utility

• Remove complexity/ distraction from your business

• Ultimate Elasticity and flexibility

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Which is right for you?

One size does not fit all• 4 very different models

• 4 very different sets of benefits

Take the best of all models• The models can be blended

• You can distribute your solutions in any way

• Britannic’s technology makes this possible

The approach• A strategic approach

• It is a journey

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Enabling Cloud: SIP

netX: SIP Trunking

• A carrier grade SIP trunking platform

• Developed by Britannic

• Native integration with the PBX

• Comprehensive DR platform

• Flexible alternative route plans

• Powerful Cost Centre billing

• Connected to multiple carriers

Designed for the cloud

• Multi-layered security

• Encrypted SIP

• Encrypted Voice

Incoming Call Outgoing Call

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Enabling Cloud : Integration

netCONNECT: Software Integration

• 15 years of CTI experience encapsulated

• Supports over 30 phone system types

• Out of the box/ cloud integration with most business applications

• Multiple APIs to make it easier for custom developers;– .NET API

– Sockets

– Webservice

– HTTP/ Restful

– Javascript API

Designed for the cloud

• Can integrate across all models– SaaS integrated with PBX

– Local Application integrated with Hosted PBX

• Can integrate across multiple cloudsnetConnect

Incoming Call

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Location

What to look for• Every cloud is physically hosted somewhere.• The location is often overlooked but is critical.• Today latency has more impact on user experience than lack of

bandwidth• Your telephony needs to be relatively close to your users

Britannic’s Approach • Multiple Datacentres within the UK • Inside and Outside the M25• All Tier3+ Facilities• Connectivity to most providers• Co-location services are available

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Connectivity

What to look for• The connectivity to most public and private clouds are via the

Internet• Business grade VoIP requires better control to ensure call quality• The quality of the cloud is dependent by how you connect to it

Britannic’s Approach • A full range of Connectivity options• All privately connected to the cloud• Carrier Agnostic/ Resilient• Every option from ADSL2+ through

to 10GBps Ethernet• Every speed and budget catered for• Every connection is tailored and

optimised for voice services;• Unique IPs (not NAT)• Dynamically routed

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Support and Expertise

What to look for• Voice systems are converged and integrated

technologies that depend heavily on their environment

• Cloud providers are not usually equipped to support beyond the basic connectivity and hosting.

• Service SLAs and Uptime do not usually extend to the services above the hosting

Britannic’s Approach • Britannic assume ownership of the whole

solution – connectivity through to applications

• 99.999% offered on applicable services• Multiple specialist teams within Britannic • Focus on technical excellence with a “can do”

approach.

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Can we use the cloud for voice?

• Yes - The technology exists today– To host all or part of your Voice services in the Cloud.

– To Integrate your voice infrastructure with any services you currently host in the cloud

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Managing the migration from traditional environments to the cloud

NAVIGATING YOU TO PROSPERITY

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Britannic’s approach

Working in partnership to build the right path for you

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Britannic’s approach

Start

Discovery

Plan/ Strategy

Stabilise and Protect

Rationalise

Standardise

Optimise

• A strong commitment to excellence and partnership• Our solutions are tailored to meet your requirements precisely. • Reuse/ leverage your existing investments fully • The cloud does not change this approach.• On Premise connected to cloud – Hybrid approach • Phased Migration or Big Bang

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Business Case / User Experience

WITH THE BEST RESULTS

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• Clear budgeting for adding new users, applications and locations

• Improve resilience and control

• Simplify management

• Align your IT resources to meet user, customer and business expectations – with a clear ROI

• Reduce supply chain and associated complexity

• Extend life of existing investments moving into the cloud

• Innovation / Competitive edge

The Results

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Pre Cloud

Telecoms Service Mixed systems & supply chainDifferent systems (Mitel & Avaya), software levels, maintainers, line types

Challenge / RequirementIn-house telecoms manager – leaving business & move of HQ - complex management and billing – spare resource not leveraged wanted to reduce costs and complexity and add new business enabling technology

Pre Cloud Annual running costs£112,896

Kent Messenger 340 staff spanning 12 locationsincluding 30 call centre staff a radio phone in system

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Pre Cloud

PSTN / ISDN

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Cloud Solution

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Cloud Solution

Telecoms ServiceNew system – introduced standard platform delivered from the cloud –resilience, mobility, home working, new call centre technology, managed service – (adds, moves & changes) and flexible platform to deliver future innovation, rapid deployment and scalability

Cloud solution annual running costs£61,268

46% saving on running costs

Kent Messenger 340 staff spanning 12 locationsincluding 30 call centre staff a radio phone in system

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Why Move to the Cloud?

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• To put our complete publishing operation into the cloud.

• To be in the hands of the recognised specialists

• To reduce operational costs

• To remove on going capital expenditure

• To ensure operation on the latest technology

• To provide greater flexibility for our employees but keep us all in effective contact both internally and with our customers.


What benefits have you realised?

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• Effective and efficient management of our telephone systems

• Removal of internal roles, taking advantage of the provided support as part of the cloud system

• Operating costs have already been significantly reduced

• Business continuity - customers contact staff who have moved locations /work from home on the same numbers

• We can maintain effective contact at all times seamlessly between land lines, mobiles and home phones


What advice would you give?

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• Choose the right partner• Factor in the right level of on-going support

“The secret to the success is choosing the right partner, Britannic worked very hard in getting to understand our needs, setting up the infrastructure that was right for our business and implementing the changes with effective planning and liaison with all our teams. As a result the changeover was smooth and benefits have been readily identifiable.

The on-going support is essential and we are now working together to develop the system to provide effective video conferencing to reduce the cost of travel.”


How was the changeover?

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• Very closely in partnership

• The migration was a complete success with no downtime

• Britannic worked with us to understand our needs.

• The project planning was first class

• Britannic talked on our level without technical jargon

• The implementation was divided into manageable pieces of work to minimise interruption and executed on time and to budget

• We are now operating a class leading communications system in the cloud.

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Can you achieve Cloud Telephony with full functionality and control?

YES!

Summary

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How will we help?

• Leading advice and experience

• Tried and tested models & deployment methods – we have been doing this for 2 years – ranging from small businesses to very large organisations both public and private sector

• Trade in programs (cash back on existing systems when moving to the cloud)

• Seminars, consultancy & workshops – we will help you plan your route

• Chance to win a half day consultancy session on moving YOUR telephony systems to the cloud

• Audits and ROI’s – cost savings to fund the move and introduce new innovative technology


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