PowerPoint Presentation

So How does Streaming Video Work?Tips and Trends for Digital Marketers

Hi! Im @EricTTung

Digital Communications Director at @GoToMarketers

How many of you have cut the cord?

@EricTTung

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@EricTTung

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Video used to be on a schedule. @EricTTung

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Or at least sequential.@EricTTung

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Now its always on, and more powerful than ever before. @EricTTung

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This is John Oliver

You Probably recognize him.

His debut Last Week Tonight garnered 1.11 million viewers.

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This is

You Probably dont recognize her.

She turned 20 this year.

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This is her YouTube Channel

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She has

10 million YouTube subscribers.

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A clothing line

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A smell.@EricTTung

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Who makes more of an impact: Beth or John?@EricTTung

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This is the impact of social video.@EricTTung

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What do the experts say about video?@EricTTung

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2017 will be the year brands will have to shift from advertising and promotion to true storytelling. Brands will need to scale video marketing in a way consumers will actually pay attention.- @BrennerMichael@EricTTung

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Whethercreating more and more videos, or doing more and more live streams, this visual content area will help you truly cut through the noise and be heard. - @NealShaffer @EricTTung

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Video IS the new blogging.- @Jay Baer @EricTTung

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What Were NoodlinWhat is Social Video?What is the History of Social Video?How can Marketers use Video?Q&A@EricTTung

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So Why the Explosion in Social Video?@EricTTung

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1. Camera Quality@EricTTung

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2. Screen Quality@EricTTung

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3. Network Quality

Social Video Timeline2012-Sept 2016 Google Hangouts on Air2013 YouTube LiveFeb 2015-Mar 2016 MeerkatMar 2015 Periscope2011 SnapchatAug 2016 Instagram StoriesApr 2016 FB LiveAug 2015-Aug 2016 BlabStories AppsMulti-PersonLivestream AppsMar 2017 FB Stories

Quick OverviewPlatformBasedUsersLimitFormatLifeSnapchatApp800 million10 secLive Recorded24 HrsInstagram StoriesApp500 million*15 secLive Recorded24 HrsPeriscopeApp/Twitter10 millionNoneLive Stream24 HrsFacebook LiveApp/FB1.7 billion*NoneLive StreamForeverFacebook StoriesApp/Messenger1.7 billion*40 secLive Recorded24 Hrs

*parent app@EricTTung

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Yes, Snapchat has 800 million users. @EricTTung

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(How many of you are on LinkedIn?)@EricTTung

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They only have 450 million users.@EricTTung

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Whats the Potential for Video?@EricTTung

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(Are Snapchatters all teenagers?)@EricTTung

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60% of All Smartphone Users are on Snapchat@EricTTung

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Snapchats Daily Views have Increased 400% Year over Year@EricTTung

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Thats 10,000,000,000 Daily Views@EricTTung

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Snapchats Daily Views are greater than Facebooks@EricTTung

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60% of All Snapchat Users 18-34@EricTTung

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By 2030, 75% of the workplace will be Millennials. @EricTTung

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110 Years of Video are watched on Periscope Daily. @EricTTung

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Over 200 million Periscope Videos have been broadcast. @EricTTung

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75% of Periscope users are under 35 years of age.@EricTTung

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People spend 300% as much time watching live video vs. recorded.@EricTTung

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Facebook users have watched over 1,000,000 hours of VR based video.@EricTTung

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Video posts have 135% more organic reach than images. @EricTTung

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Over 8,000,000,000Facebook Video Views Daily. @EricTTung

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Video Strategy@EricTTung

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Special Events@EricTTung

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Key Speakers@EricTTung

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Interesting Interviews@EricTTung

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Monologues@EricTTung

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Product Walk Through or Demo@EricTTung

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Q&A or Ask The Expert@EricTTung

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Behind the Scenes

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Event Engagement@EricTTung

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Product Sneak Peak

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New Products@EricTTung

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Employee or Influencer Takeover

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Tips and Tricks or How-To@EricTTung

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Coupons & Promos@EricTTung

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Case Studies@EricTTung

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One of the first major brands on Snapchat@EricTTung

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"People are obsessed with Beefy Crunch Burrito so Snapchat seemed like the right platform to make the announcement. Sharing that story on Snapchat is a fun way to connect with the fans that we are thrilled to have...@EricTTung

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Its all about treating them like personal friends and not consumers. Tressie Lieberman, Taco Bell Director of Social & Digital@EricTTung

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Offered previews at a new model for Snapchat followers.@EricTTung

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If you look at the numbers, Snapchat is way past being a niche platform. People use Snapchat to communicate with friends through pictures and video in mobile its a fascinating and important trend in digital and social right now, and brands have a place to play there. - Alicia Jones, Honda/Acura social marketing manager@EricTTung

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Tough Mudder Streams Training@EricTTung

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They had 1,000 engagements and 50,000 views. @EricTTung

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Dunkin Brands University Tour on Facebook Live@EricTTung

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They had 4,000 likes and 31,680 views. @EricTTung

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Periscope Videos@EricTTung

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They mostly just have fun.@EricTTung

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Dallas PD Livestreams Press Conferences@EricTTung

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250,000 viewers, disseminated emergency information quickly. @EricTTung

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Posts entertaining Facebook Live Videos. @EricTTung

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How many rubber bands does it take to explode a watermelon?

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The video was 45 minutes long. @EricTTung

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People began questioning their life choices.

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We can probably relate to this one

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(Ill save you 45 minutes)It took 690 rubber bands

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More than 800,000 people watched it live. More than 10,000,000 watched the recording. @EricTTung

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In fact, this guy noticed

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Or this

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Or this factoid

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Why is live video so successful?@EricTTung

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Its raw.@EricTTung

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Its timeless.@EricTTung

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Its cost effective.@EricTTung

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Its simple.@EricTTung

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Audience Engagement.@EricTTung

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Immediate Feedback.@EricTTung

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People no longer expect highly produced videos. @EricTTung

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10 Quick Video Marketing Tips@EricTTung

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1. Sign Up.@EricTTung

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2. Invest in equipment.@EricTTung

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3. Dont over produce.@EricTTung

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4. Take Risks.

5. Care.

6. Promote on other channels. @EricTTung

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3. Reward your followers with special offers, promos, contests.

7. Give something. @EricTTung

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8. Be Helpful. @EricTTung

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9. Target.@EricTTung

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10. Have Fun.

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Live Social Video is Just The Beginning.@EricTTung

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360 Video@EricTTung

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Virtual Reality Video@EricTTung

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Save This Presentation: erict.co/SMTulsaVid@EricTTung

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