HOW TO ‘AMP’ UP YOUR CLUB

MACMA ANNUAL CONFERENCE

July 12th

Turf Valley Resort

www.macmaclubs.org

MACMA ANNUAL CONFERENCE:

HOW TO ‘AMP’ UP YOUR CLUB !

Thursday, July 12th

Turf Valley Resort, Ellicott City, Maryland

Whether you are an Owner/General Manager; Fitness

Staff, Sales Staff or in Operations the MACMA An-

nual Conference has something for you.

Two Keynote Presentations to ‘Amp’ Up

Your Club!

‘Amp’ Up Your Intuition with Jon Stetson

Invest in Your Intuition

We all need to review just what we think is possible –

both in the world at large and in our own lives in par-

ticular.

The limits placed on us by society, work, friends, and

family often become limiting factors in our lives.

The best solutions to our problems are often right in

front of our eyes, but we fail to see them because we've

been seeing our Life Experiences through dark glasses.

What we think is a focused approach is often, in reality,

just a bad case of tunnel vision!

Jon Stetson’s goal is to inspire and teach that we all

have a lifetime of learning that yearns to be put to use –

and applied in everyday life – but with which most of

us in the modern world have lost contact.

He will motivate you to invest and connect with your

Intuition and expand what you believe is possible… and

then go beyond.

‘Amp’ Up Your Education

Earn CEU’s from the American Council for Exercise

(ACE), National Academy of Sports Medicine

(NASM) and National College on Strength and Fitness

(NCSF) by attending the sessions at conference.

If you are club owner, and it is simply not feasible to take

your staff to the IHRSA convention, you cannot afford to

miss the MACMA Conference. Your staff will have the

opportunity to hear the same high quality industry experts

speak and become better educated without sending them

across the country to do so. If remaining competitive in your

market is important to you... do NOT miss this event!"

-Leighann Moll, Founder of Momentum Fitness

Other MACMA Events @Turf Valley Resort

July 11th Golf Tournament

9am Shotgun,Scramble Format

Lunch and Prizes to follow

July 11th Power of Peers Workshop

Owner/General Manager Roundtable

1-5pm, Facilitated by REX Roundtables

*Pre-Registration Required

‘Amp’ Up Your Customer Service with

Dr. Bryan Williams D.M.

Work Like You Own It! Six Habits of Service Super-

stars

The purpose of this keynote is to discuss the mindset,

habits, and skills for line staff to work with a sense of

ownership. It will review the work habits and ap-

proach to service that world-class employees have.

Special emphasis will be placed on six habits of ser-

vice superstars. Attendees will leave this session with

practical and applicable tools/concepts to use

immediately at your club.

Featured Keynote Presentations

Dr. Bryan Williams is a service consultant, trainer, and author. His specialty

areas include service excellence, employee engagement, and quality improve-

ment. He has travelled worldwide to work with more than 100 companies in di-

verse industries such as hospitality, healthcare, spa, banking and real es-

tate. Bryan is the former Global Corporate Director of Training and Organiza-

tional Effectiveness for the Ritz-Carlton Hotel Company. He holds degrees and

certifications in Business Administration, Total Quality Management, Hotel/

Restaurant Management, and Education, including a Doctor of Management in

Organizational Leadership. Bryan is also a member of the Board of Examiners

for the Baldrige Performance Excellence Program. He lives for service, and is

very passionate about helping companies reach high levels of service and organ-

izational excellence.

Jon Stetson is the one entertainer/speaker in America who truly understands the

meaning and importance of capturing the mindshare and heart share of an audi-

ence. Jon is an international acclaimed intuitionist who has performed for audiences

worldwide. Over the past 25 Years President Bush, President Carter, The King of

Sweden, The Royal Family of Monaco, Donald Trump, Bob Kraft & The

New England Patriots, Fortune 1000 organizations, associations and celebrity audi-

ences have experienced Jon Stetson. He's been seen in numerous televi-

sion appearances on major networks such as CBS, NBC, PBS and the A&E Net-

work.

Jon combines the art of mystery with the science of psychology and the power of in-

tuition to create the impression that nothing is impossible. Thoughts are reveled,

minds are read, reality bends and your imagination is challenged. You won’t believe

your eyes!

SPONSOR SPOTLIGHT

Please join the MACMA Board of Directors in thanking the following Conference Sponsors.

We could not do it without them !

Platinum Sponsors

Gold Sponsors

8:00-8:30am Registration and Continental Breakfast

8:30-9:00am Welcome/Announcements

9:00-10:00am Keynote #1 Jon Stetson

10:00-10:45am Exhibition

10:45-12:00pm Breakout Sessions A

A1 Management Track

Differentiate and Thrive In A Competitive Marketplace Will Phillips and Eddie Tock, REX Roundtables for Executives

Learn 3 core competencies to success

10 Steps to thriving not just surviving

Understand what 2 components are more important than strategy

Creating sustainable performance

A2 Fitness Track

A Step by Step Plan To Implement Group Training Greg Mauer, New Paradigm Partners

Attend this session to learn: keys to pricing small group training and instructor compensation; specific steps to cre-

ating effective small group training internal and external marketing for your club; and a proven sales strategy for

your club’s group training. You’ll also learn about various equipment based and program options and how to deter-

mine which is best for your club. You’ll walk away from this session understanding what your club should be earn-

ing from Personal Training and Small Group Training based on your club’s membership base; the three key factors

that any group training program must have in order to be successful; and a strategy to keep your group training

programs successful and growing after the initial program launch.

A3 Medical Track

Getting Doctors To “Buy In” Bill Sonnemaker, Catalyst Fitness

If Exercise is Medicine and Dr’s write prescriptions why is there a disconnect between Dr’s writing prescriptions

and.... If Exercise is Medicine then why is Exercise not being prescribed and dispensed, where Is the disconnect?

In this session Attendees will learn the top reasons why Dr’s do not prescribe exercise and the top ways in which to

get Dr’s to buy into Exercise and prescribe it to their patients.

MACMA Annual Conference, How To ‘Amp’ Up Your Club, July 12th

B1 Management Track

There’s A Hole In My Bucket. . . . How To Prevent Members From Leaving Maria Parrella-Turco, New Paradigm Partners

In this seminar you will learn key strategies that will help you optimize members’ usage, results, and relation-

ships, which are the three key factors in maximizing retention. How to properly integrate, service and retain mem-

bers will also be take a ways from this impactful presentation.

B2 Fitness Track

Metabolic Conditioning: The New Way To Train Fabio Comana, NASM

P90x™, Crossfit™ - You know the names, but what are they all about? Metabolic Conditioning is hot, and while

many fitness professionals grasp the concepts driving these training philosophies, many misconceptions exist in

understanding the real physiological principles that deliver safe and effective programs for success without injury

or attrition. Although metabolic conditioning varies by purpose, for most it involves strategies to boost metabo-

lism, burn more calories and transform the body from fat-to-fit, but are they snake-oils or do they deliver results?

B3 Medical Track

The Baby Boomers Are Coming ! Are We As Fitness Professionals REALLY Prepared

For This Lucrative,Yet Medically Challenged Market? Amanda Harris, ACAC

Baby Boomers are an emerging market for Fitness Facilities all over the country. Their doctors are imploring them

to exercise and many have both the time and the money to do it. But these people do not come to us looking only

to “lose weight and tone-up.” Their health may be complicated by metabolic disease, joint disorders, chronic pain

and even cancer. Are personal trainers ready to appropriately care for these clients? Are we willing to risk it?

12:00-1:15pm Lunch/Awards

1:15-2:15pm Keynote #2 Dr Bryan Williams

2:15-2:45pm Exhibition

2:45-3:45pm Breakout Sessions B

Join Us for Happy Hour 3:45-4:45 Come celebrate the day with the new contacts that you have

made! Have some fun, unwind and win raffle prizes.

MACMA Annual Conference, How To ‘Amp’ Up Your Club, July 12th

Fabio Comana, M.A, MS Senior Fitness Educator for the National Academy of Sports Medicine

(NASM), and faculty member in Exercise Science and Nutrition at San

Diego State University, and UC San Diego. Previously, Fabio was an

exercise physiologist and certification manager for the American

Council on Exercise (ACE) where he, during his tenure, was the origi-

nal developer of ACE’s Integrated Fitness Training Model™ and all

their live personal training educational workshops. His previous experiences include

collegiate head coaching; strength and conditioning coaching; and opening and managing health clubs for Club

One. As a national and international presenter, he is frequently featured on television, radio, internet, and in print

publications. He authored chapters in various textbooks and publications, and is presently authoring upcoming

academic and consumer books.

Amanda Harris, MEd Amanda Harris is an Exercise Physiologist/ Medical Exercise Specialist with over 15 years of experi-

ence in the health, fitness and wellness industries as a Personal Trainer, Group Exercise Instructor,

Fitness Manager, and Fitness Industry Educator. Amanda has presented at Club Industry, IHRSA,

Athletic Business Conference, and MFA, among others. Her articles have been published in Fitness

Business News, Club Industry Magazine, ACSM’s Health Fitness Journal, and Norm Cates’ Club

Industry Insider. She is currently the Director of Personal Training and Medical Fitness at ACAC in Midlothian

Virginia, where she also runs a busy medical fitness practice and serves as the Vice President of the newly-formed

American Society of Fitness Professionals.

Greg Mauer, New Paradigm Partners

Greg is a seasoned fitness professional with experience in all facets of the industry including in-

venting The Training Camp Slide which he also marketed and manufactured. In this capacity he

created and edited five instructional videos for instructors and users; and managed a network of 75

Lateral Motion Trainers who trained and certified instructors in the correct use of the slide. After

selling the rights to the Training Camp Slide which was distributed in Europe, Japan, Canada,

South America, and the U.S., Greg developed a proprietary weight management program used in 12 centers and

managed a team of 15 trainer/instructors. Prior to becoming the general manager of Hockessin Athletic Club, Greg

held similar positions at the Pike Creek Fitness Club and the Tilton Fitness Club in Mays Landing, New Jersey.

Greg’s professional experience combines in depth functional knowledge with "real world" business experience.

His hard work, leadership, passion, and knowledge of health and fitness provide clients the opportunity to improve

all facets of their business and operations.

Conference Presenters

Maria Parrella-Turco, New Paradigm Partners Maria has been working in the fitness and wellness industry since 1990. She and

New Paradigm have assisted hundreds of centers in the aspects of conception, busi-

ness plan development, finance, facility development, management and staff train-

ing. She and New Paradigm own and operate a highly profitable and successful

30,000 square foot “consulting model” health club that is used as a testing and uni-

versity center for the firm. Her mission is to optimize her clients mission and profit

objectives and her consulting has facilitated increased profitability for many clients.

As a Senior Partner of New Paradigm Partners, Maria serves as a professional con-

sultant to the fitness industry. As a facilitator, she is a lead trainer for the NPP Uni-

versity and Franklin Coveys 7 Habits of Highly Effective Health Club Managers. In

addition to her senior partner role with New Paradigm Partners, Maria serves as a

founder and COO of fitrewards

MACMA Annual Conference, How To ‘Amp’ Up Your Club, July 12th

Eddie Tock, REX Roundtables for Executives Eddie is a Partner with REX Roundtables, a global organization that runs executive

mastermind groups for over 100 business owners and chief executives that share Best

Practices. Each group has up to 15 members that meet 3x per year for 3 days. REX

currently has 8 roundtables in the U.S. and in 2012 is adding 2 more. REX has proven

to be a highly effective way to rapidly produce significant improvements to revenue

and profitability. Over the past 5 years, the top 25% of fitness businesses in a REX

Roundtable have an average EBITDA of 24% to 40%, as compared to a 17% industry

average. Ed is a top speaker for the Club Industry Shows, IHRSA Conventions and has

been a faculty member for IHRSA’s Institute for Professional Club Management. As

an industry leader, marketing and sales training consultant, he has worked with over

1000 clubs worldwide including 142 PRE SALES since 1983. Ed was formerly a part-

ner in Sales Makers for 21 years, winning the IHRSA Associate member of the Year!

Bill Sonnemaker, MS Bill Sonnemaker MS, is an internationally sought after Exercise Physiologist, Personal Trainer,

and Educator. Bill's impressive credentials, first-class scientific education, and numerous na-

tional and international awards distinguish him as a cutting edge leader in the fitness industry.

In 2007, Bill received both the IDEA International Personal Trainer of the Year and the NASM

Pursuit of Excellence Awards. He is recognized worldwide by his peers in the health and fitness

industry as a highly motivated and committed leader and advocate for the advancement of fit-

ness professionals’ training and competence standards. Bill holds a MS in Performance En-

hancement and Injury Prevention. He has obtained advanced specializations and certifications as

a Performance Enhancement Specialist, Corrective Exercise Specialist, and Certified Strength

and Conditioning Specialist. He earned these and additional certifications through PTA Global,

NASM, NSCA, ACSM ACE.

He is the Founder of Catalyst Fitness, Georgia’s only fully accredited and medically recognized

Personal Training and Performance Enhancement facility.

Will Philllips, REX Roundtables for Executives Will Phillips is the founder of REX Peer Groups for Club Owners

and Executives. Over 120 club owners from the largest chains in

the US, Europe and Australia to single locations clubs are in REX

Peer Groups. REX members perform from 20 to 30 % above in-

dustry averages year after year.

Conference Presenters

EXHIBITOR SPOTLIGHT

ABC Financial MembersFirst

ACE Octane

Creative Insurance Paramount

CSI Performance Foods

Cybex Power Plate

FiServ Power Systems

fitRewards Precor

IFH Susan K Bailey Advertising

Les Mills Technogym

Life Fitness TRX Training

MadDogg W.I.T.S.

Please join me in thanking our Conference Exhibitors. We could not have this conference without them !

MACMA Annual Conference, How To ‘Amp’ Up Your Club, July 12th