@MariSmith @WaveVideoApp

How to amplify video reach on Facebook – Mari’s ninja tricks

by Mari Smith

1

PART 3 of 3

VIDEOOPTIMIZATION:

@marismith @WaveVideoApp

1. VIDEO CREATION

Mobile formats

Square & portrait

Short ads = 6-30 secs

2. VIDEO DISTRIBUTION

Use Facebook Live regularly

Upload video natively

Add captions

Repurpose videos, share, embed

2

Parts 1 & 2 - Recap

@marismith @WaveVideoApp

Visit: www.animatron.com/wave

3

Quick review of Wave Video App

@marismith @WaveVideoApp

Frequency

Less is more

Timing

Evenings & weekends?

Review video Insights

Top performers?

See also www.sumorank.com

4

Increase organic reach

@marismith @WaveVideoApp

For both uploaded videos + Live

Add captions!

Apply the ‘Mari Method’

Allow up to 24 hours to gain organic reach

Use Ads Manager

Allocate budget in ‘batches’

E.g. $300 total, place 3 x $100 over several days

5

Paid reach

@marismith @WaveVideoApp

Facebook Ad (Advanced) Tips

Sophisticated Advertiser vs. Newbie

Install the Facebook Pixel + Standard Events

Retarget

Use Custom Audiences

Include Lookalikes

Use Ads Manager

For objectives, use:

Traffic, Conversion, Products, &/or Leads

@marismith @WaveVideoApp

Create thumb-stopping, highly SHAREABLE content!

Encourage comments:

Ask questions

Invite feedback

Conduct a poll/survey

Connect with a Messenger bot

Keyword for a special offer

7

Increase engagement: VOD

@marismith @WaveVideoApp

Encourage regular comments:

Ask questions

Open or yes/no

Invite feedback

Conduct a poll/survey

Connect with a Messenger bot

Question ideas:

What city and country are you from?

Are you on mobile or desktop?

What time is it in your part of the world?

What’s the weather like where you are?

8

Increase engagement: Live

@marismith @WaveVideoApp

Type fblive in the comments!

9

Live demo!

@marismith @WaveVideoApp 10

Summary

1. Use Ads Manager (not Boost)

2. Encourage comments & sharesas much and as naturally as possible!

3. Use the ‘Mari Method’

4. Connect a bot

@marismith @WaveVideoApp

Video Training Series

11

Facebook: @marismith

Twitter: @marismith

Instagram: @mari_smith

LinkedIn: marismith

Web: marismith.com

Part #1 of 3VIDEO CREATION:Getting started with video creation

Part #2 of 3VIDEO DISTRIBUTION:Where to publish your videos for maximum reach & visibility

Part #3 of 3VIDEO OPTIMIZATION: How to amplify video reach on Facebook –Mari’s ninja tricks

Visit: www.animatron.com/wave