how to apply lean startup methodology to your e - commerce
TRANSCRIPT
H
HOW TO APPLY
LEAN STARTUP METHODOLOGYTO YOUR E-COMMERCE
By Mr. Keyur Darji
HOW TO LEAD YOUR STARTUP IN EARLY DAYS
“From where we will get the primary
revenue ?
“
HOW TO INTRODUCE LEAN STARTUP METHODOLOGY
INTO YOUR STARTUP
HERE’S THE STEPS:
◎Describe your PRODUCT.◎Highlight the key benefits of your SOLUTION.◎Use PHOTOS & VIDEOS◎Indicate your riskiest ASSEMPSION. ◎Allow users to leave their EMAIL.◎Use google AD-WARDS.◎Include a “Buy & Pre-Order Now” button.◎Measure how many customers CONVERT.
HOW TO REPRESENT THE LEAN MENTALITY
◎What is the most important variable you need to uncover?
◎What is its value to the customer?
◎What is its value to your company?
Ask These Three Questions
To Design Your Experiment.
Problem Solution Hypothesis
◎It’s specific.◎It’s appropriately scoped.◎It tests your riskiest assumption.◎It’s measured by a clear yes / no vote.
When it comes to UX and website designeliminate the phrases “I like” and “I love”
from your vocabulary. Instead, replace themwith specific reasons why a new feature
should be implemented.
Try: This feature is beneficial because_______________.
How to get the Feedback
EvaluateRequest Act
Intercom’s Product Release Framework
Step 1: Make the product live for the team who created it.
Step 2: Launch the product to the entire team. At this point, the
feature should be complete and ready to ship.
Step 3: Share the product with your trusted testers and explain what
you are trying to accomplish with it. Monitor their reception
and ask those who don’t find it valuable how you can improve it.
Step 4: Slowly broaden your test group and continue to iterate
based on the shared feedback.
Step 5: Make your new feature live.
