© 2013 KMS Technology

© 2013 KMS Technology

HOW TO APPLY UX

THEORY IN PRACTICES

OBJECTIVES

• Introduce the contents of UX

• How to apply UX

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TARGET AUDIENCES

• Everyone

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• What is UX?

• How to improve UX

• Q&A

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WHAT IS UX?

WHAT IS UX?

User experience (abbreviated as UX) is how

a person feels when interfacing with a

product.

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WHAT IS UX?

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• Peace of mind• Enjoy time

WHAT IS UX?

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• Helpful• Enjoy

WHAT IS UX?

People usually tend to focus on developing

basic features and makes a beautiful

interface, and they think their product is

good

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It will be good!

WHAT IS UX?

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Design is not just what it looks like. Design

is how it works.

WHAT IS UX?

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We can apply UX on everything from us

HOW TO IMPROVE UX

HOW TO IMPROVE UX

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• User Research

• Interaction design

• Information architecture

• Usability

• Visual design

• User Research

USER RESEARCH

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User research focuses on understanding

user behaviors, needs...

USER RESEARCH

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For who wants to sea travel

USER RESEARCH

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Think that you are a user, and

this situation what do you need?

What do you think? what do you

do?

HOW TO IMPROVE UX

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• User Research

• Interaction design

• Information architecture

• Usability

• Visual design

• Interaction design

INTERACTION DESIGN

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Interaction Design focuses on creating

engaging interactive systems with well

thought out behaviors.

INTERACTION DESIGN

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HomeMouse

hover to “Time”

Click to “Timesheets”

GOAL

INTERACTION DESIGN

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My GOAL on first look

INTERACTION DESIGN

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Outward display of frequently

used features

INTERACTION DESIGN

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HOW TO IMPROVE UX

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• User Research

• Interaction design

• Information architecture

• Usability

• Visual design

• Information architecture

INFORMATION ARCHITECTURE

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Information Architecture focuses on how

information is organized, structured, and

presented to users.

INFORMATION ARCHITECTURE

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INFORMATION ARCHITECTURE

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INFORMATION ARCHITECTURE

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Ensure that the product's

information is easy to find and the

important information displays in

the right place

INFORMATION ARCHITECTURE

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HOW TO IMPROVE UX

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• User Research

• Interaction design

• Information architecture

• Usability

• Visual design

• Usability

USABILITY

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Usability means making products and

systems easier to use, and matching them

more closely to user needs and

requirements.

USABILITY

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USABILITY

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Mua

Mua

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USABILITY

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USABILITY

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Sometimes, people don't design the good

usability because they want the good UX

USABILITY

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Let's guess what the next user's

needs are and focus on

supporting around it

HOW TO IMPROVE UX

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• User Research

• Interaction design

• Information architecture

• Usability

• Visual design • Visual design

VISUAL DESIGN

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Visual Design focuses on ensuring an

aesthetically pleasing interface that is in line

with brand goals.

VISUAL DESIGN

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VISUAL DESIGN

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Ask Graphic Design team

SUMMARY

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• The product is designed for users, not you

• Please make sure that the product is easy

for users to use because they don't want

to read the user guide (apply interaction,

information architech, usability)

• The users make the final decision, so let's

change for their needs

ANY QUESTIONS ?

© 2013 KMS Technology

THANK YOU !