how to assess your personal brand (orlando women's conference - 2015)
TRANSCRIPT
Orlando Women’s Conference 2015
Assess Your Brand
Ryan MickleyMaster Certified Personal Branding Strategist@imryanmickley
The Power of Your Personal Brand
Part 1:
Make Me Look Fat?
Orlando Women’s Conference 2015
Does This
In-Depth, Scientific, Authentically Synthetic Research Study On…
• 1 of 20 Master Certified Personal Branding Strategists (youngest)
• Former Executive Producer, Reach Personal Branding Interview Series
• Captain of the New World of Work
Who is this guy?
If Three People Say You’re a Horse, Buy a Saddle.
Photo Credit: The Wu’s Photo Land
Yes, You Already Have a Brand
http://www.reachcc.com/360register
360Reach Survey: Free 15-Day Trial
Volume
5 Measures of Online Reputation
Relevance
DiversityPurity
Validation
Volume & Relevance
volume
occupation relevance?location relevance?
occupation relevance?relevant!
Purity
Ryan Mickley
Personal Branding
Ryan Mickley
StrategistHigh School Football
Quarterback
Diversity
Diversity
Diversity
Diversity
Diversity
Validationvalidation
Recap
How To Assess Your Brand:!
• The world of work has changed; personal branding is the answer
• Yes, you have a brand - there is no opting out
• Discover your unique promise of value and deliver it daily
• 360Reach Personal Brand Survey
• Online ID Calculator
• 5 Measures of Online Reputation
• Volume• Relevance • Diversity • Purity • Validation
Thank You!
@imryanmickleyin/ryanmickley
ryanmickley.com
Let’s Connect!