How to Attract More Buyers to Your

Home Builder Blog

BUILDERTARGET.COM

#1 Search Engines

+ Use keywords in blog title + Use keywords in meta description + Use keywords in URL + Use keywords in content + Use keywords in photo alt + Post 2x per week or more

#2 Facebook

+ Use 403px x 403px photo + Advertise to reach more buyers + Ask questions to encourage comments

#3 Twitter

+ Under 100 characters for easy retweeting + Post 2-3x with different content + Use Hootsuite to track best content + Re-post old “evergreen” posts

#4 Pinterest

+ Pin featured photo from your blog + Pin product photos with link to blog + Optimize pin board names with keywords

#5 RSS-to-Email

+ Reach your strongest prospects anywhere + Automates email marketing + Get instant feedback about content

#6 Email Newsletter

+ Send every 2 weeks + Include all recent blog posts + Measure content quality + Empower salesperson follow-up

#7 Google+

+ Post photo and link back to blog + Use tool like bit.ly to shorten blog links + Link your Google+ page with your website

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