How to attract more clients to your firm...without emptying your wallet

Download How to attract more clients to your firm...without emptying your wallet

Post on 30-Jul-2015

304 views

Category:

Technology

3 download

Embed Size (px)

TRANSCRIPT

1. How to attract more clients to your firm Written by: Alexandra Steadman - Marketing Manager, Legal Sector .without emptying your wallet 2. Attending one of our seminars should entitle you to 1 CPD unit for Practice Management or Business Skills. Im about to bust a common myth most business owners believe about Marketing, brace yourselves.... .you dont have to spend a fortune to market your firm! 3. Attending one of our seminars should entitle you to 1 CPD unit for Practice Management or Business Skills. Yes, back in the day the most common devices used to get your brand (firm) in front of your target audience (clients) to gain more business (money) were the Yellow Pages, Print & Radio advertising. And it cost A LOT. But those days are over! 4. Attending one of our seminars should entitle you to 1 CPD unit for Practice Management or Business Skills. Enter the digital revolution.! With the introduction of the World Wide Web, Email, Google and the like, business owners now have a plethora of new, innovative and most importantly free or inexpensive ways to communicate with potential clients. 5. Attending one of our seminars should entitle you to 1 CPD unit for Practice Management or Business Skills. There are many small law firm owners doing little if any Marketing & Advertising due to the misconception that digital marketing is too hard to understand, time consuming or costly. HOWEVER..... 6. Attending one of our seminars should entitle you to 1 CPD unit for Practice Management or Business Skills. Like it or not, digitalisation has revolutionised the way YOUR CLIENTS are searching for services and finding (or not finding) your firm. If you dont get up to speed to communicate with potential clients the way they want to be communicated with, you wont attract any new business and your competitors will! Its time to wise up! 7. Attending one of our seminars should entitle you to 1 CPD unit for Practice Management or Business Skills. So what free or cost effective digital marketing strategies can your small law firm implement now to attract new clients? 8. Attending one of our seminars should entitle you to 1 CPD unit for Practice Management or Business Skills. Your website is the first place potential clients will come to gather information about your firm. You must make it easy for them to find out What service you provide Why you are better than your competitors How to contact you 1: You must have a WEBSITE 9. Attending one of our seminars should entitle you to 1 CPD unit for Practice Management or Business Skills. The first thing people do to find a service is search online through domains such as Google. 2: Your website must be easy to find Your firm will only come up if you have included within your website, certain searchable keywords that potential clients will use to search. This is called Search Engine Optimisation. 10. Attending one of our seminars should entitle you to 1 CPD unit for Practice Management or Business Skills. Seeking legal advice is a very personal and sometimes emotional thing. Finding a lawyer that understands you and who you trust is important. Therefore, once you have a client it should not be hard to keep them but you must stay top of mind. Newsletters and blogs can help you do this, it can also provoke your clients to pass on your services to family members, colleagues or friends, therefore widening your pool of potential clients. 3. When you start attracting new clients communicate with them! 11. Attending one of our seminars should entitle you to 1 CPD unit for Practice Management or Business Skills. So now you know what needs to be done, where do you start? 12. Attending one of our seminars should entitle you to 1 CPD unit for Practice Management or Business Skills. Talk to LEAP When you acquire LEAP you also receive your own custom designed website, optimised with SEO. We build it then hand you the reins to update your site and make use of the Blog and Newsletter capabilities. More than 1000 small law firms already use LEAP websites to market their firms online. PLUS.. 1300 596 365 www.leapwebsites.com.au 13. Attending one of our seminars should entitle you to 1 CPD unit for Practice Management or Business Skills. LEAP will create your website faster than any other source and give you peace of mind knowing it has been created by people with legal market specific knowledge of what it takes to build a successful website to attract clients to your small law firm. Our job is to make it easy for you to Market your firm! Call us to discuss your options. Talk to LEAP 1300 596 365 www.leapwebsites.com.au