how to avoid the top 20 spam words

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This is Andy from Benchmark Email, and today we have How To Avoid The Top Twenty Spam Words , from the Benchmark Email Blog.

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http://www.benchmarkemail.com/blogs/detail/how-to-avoid-the-top-twenty-spam-words Avoid these top twenty spam words and your email will avoid the spam folder. Check out http://www.benchmarkemail.com for all your email marketing needs.

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Page 1: How To Avoid The Top 20 Spam Words

This is Andy from Benchmark Email, and today we have How To Avoid The Top Twenty Spam Words, from the Benchmark Email Blog.

Page 2: How To Avoid The Top 20 Spam Words

Some spam words are obvious. Others are not. This is a list of the top 20 spam words to avoid. Some you may have never realized would get caught up in a spam filter.

Page 3: How To Avoid The Top 20 Spam Words

An obvious call to action, but one that will almost certainly trigger a spam filter. Respond, Answer or Return are better options.

Page 4: How To Avoid The Top 20 Spam Words

You could be talking about the number of people on Earth or stars in the galaxy. Be sure to use the full number, instead of the word.

Page 5: How To Avoid The Top 20 Spam Words

Even telling your customers than can pay with Credit Card or your company’s own Credit Card can land you in the spam folder. Instead, use Card, CC or Payment Method.

Page 6: How To Avoid The Top 20 Spam Words

Who doesn’t want a extra income? Emails trying to avoid spam filters, that’s who. Substitute Additional, followed by Earnings, Profit and Revenue.

Page 7: How To Avoid The Top 20 Spam Words

In the realm of spam words, this one is king. It often limits legitimate companies that do offer free services. Work in Complimentary or Gratis instead.

Page 8: How To Avoid The Top 20 Spam Words

This word will ticket your email for the spam folder, but Warranty will not. Other options are Guaranty and Surety.

Page 9: How To Avoid The Top 20 Spam Words

Your spam filter thinks everyone should work from an office, so rephrase it as Your Residence, At Your Abode or even In Your Living Room.

Page 10: How To Avoid The Top 20 Spam Words

We busted out the thesaurus for this one: Astonishing, Stupendous, Wondrous, Extraordinary, Sensational, Outstanding, Remarkable, Exciting, Alluring, Spectacular. You get the picture.

Page 11: How To Avoid The Top 20 Spam Words

It’s easy to accidentally slip this one in. You can’t even refer to Tree Leaves. Since it’s both a noun and a verb, we suggest you bust out the thesaurus for this one.

Page 12: How To Avoid The Top 20 Spam Words

Like food from the grocery store, it’s best to list the expiration date. You can also say “you have x days left until...”

Page 13: How To Avoid The Top 20 Spam Words

Both terms are worth avoiding. Go with Home Loan Cost or Residential Financing Percentage.

Page 14: How To Avoid The Top 20 Spam Words

Commitment and Responsibility are probably the best replacements, but Pledge, Covenant and Coercion are other options.

Page 15: How To Avoid The Top 20 Spam Words

Another one that’s easy to slip in unintentionally. Instead, go with Chance, Occasion or Opening.

Page 16: How To Avoid The Top 20 Spam Words

Another call to action that won’t make it through the spam filter. Better choices include Ask For, Request or Solicit.

Page 17: How To Avoid The Top 20 Spam Words

This word will trigger every single spam filter booby trap set to keep you from deliverability gold. Opt for Value, Cost, Fee, Charge or Outlay as replacements.

Page 18: How To Avoid The Top 20 Spam Words

A commonly used term, that should be substituted for Discontinue, Eliminate or Suspend.

Page 19: How To Avoid The Top 20 Spam Words

Like Billion, you’re better of going with the numerical form or saying Grand. Depending on your target audience, and how down you are, you may try Large, G-bird, Thundo or Geezil.

Page 20: How To Avoid The Top 20 Spam Words

Almost everyone uses this term in their email. It’s considered a best practice to have prevalent unsubscribe links. Instead, ask if your reader wishes to Cease or Stop Receiving Our Messages.

Page 21: How To Avoid The Top 20 Spam Words

Up there with the usual spam villain suspects of Viagra and Cialis. Use Discard or Drop Pounds.

Page 22: How To Avoid The Top 20 Spam Words

Avoid these spam words, and your email will avoid landing in the spam folder.

For visual learners: How To Avoid The Top Twenty Spam Words

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