Expert Advice on How to Avoid These 5 Social

Media Mistakes

When done right, social media can be a powerful way to connect with

customers and communicate branded messaging.

Tip 1: Incomplete Profiles

O Don't overlook your "About us" pages. These sections are a great place to tell your story, provide essential contact information and link back to your company's website.

Tip 2: One-Way Communication.

O Social media is about conversations. While traditional marketing tactics (billboards and paper advertisements), force brands to talk at customers, social networks give you the chance to talk with them. Engaging with customers fosters relationships, brand loyalty and a positive reputation.

Tip 3: Spamming with sales pitches

O Social channels require carefully crafted message -- not direct sales pitches. Posting a barrage of product links that scream "buy now" are often viewed as spam which will discourage followers and limit potential reach.

Tip 4: Being robotic, not human

O Brands that use social media successfully add a human touch to their marketing strategy. A channel that seems on ‘auto pilot’ can make brands look detached and unauthentic. Avoid tools that automate activities like following and responding to users.

Tip 5: Inconsistent branding.

O Consistent branding also pertains to the look and feel of social profiles compared to the company’s website and marketing material. By coordinating graphics, colors, and slogans, a social media presence will exude professionalism.

What did you like about what you just read?

Regularly review your efforts to understand what’s working and ensure they are within best practices. Businesses that keep pace with social technology advancements will be better prepared to meet shifting expectations and remain successful. Understanding these mistakes is the first step to avoiding them. Source: http://finance.yahoo.com/news/5-social-media-mistakes-avoid-120000152.html

O I found these tips to be very interesting. Thank you for sharing!

O Follow me on my blog: http://socialmediabynicky.blogspot.com/ there you will find me on Facebook & Twitter.

Nicky