1. HTML5 will rock your world! September 2011 All rights reserved.2011

2. Your speaker for today

Andrew K. Tsui

Currently with Wireless Generation

Product Owner for the HTML5 Web Assessments platform team

Formerly a technology consultant with Accenture, and an engagement manager with Endeca

All rights reserved.2011 3. Your choices today

Native app or thick client?

Classic website?

App shell with web content?

All rights reserved.2011 4. Why does this matter to you?

For Product Managers and Marketers:

One destination, many devices

Users dont care about how

Friction to engagement = loss

Good enough user experiences

All rights reserved.2011 5. Why and Why Not?

N platforms for the price of 1.5

Control your monetization

Bathe in metrics

All rights reserved.2011

Emerging spec. + Browser fragmentation

More chrome

More infrastructure costs

Less device integration

6. Key capabilities

Responsive design through CSS

The Web that works offline AND online

Less installation friction

Linkability

All rights reserved.2011 7. Demos

Amazon Cloud Reader: read.amazon.com

The Financial Times: app.ft.com (iOS)

Paper.li: m.paper.li

Wireless Generation, mCLASS DIBELS: mclasshome.com/assessment/

All rights reserved.2011 8. What I learned

Use, dont abuse, AppCache and LocalStorage

Focus on responsive design

Provide exclusive, not inclusive, support

Scale is hard

Platform pitfalls (ie. respect Back)

All rights reserved.2011 9. Stay in touch!

Andrew K. Tsui

All rights reserved.2011 www.aktually.com [email_address] @aktually linkedin.com/in/andrewktsui Blog: Email: Twitter: LinkedIn: