how to be successful in positioning on social media?

www.digitalvidya.com

© Digital Vidya

Social Media Marketing

Bootcamp

Session - How to be Successful in

Positioning on Social Media?

http://www.digitalvidya.com/

http://www.omlogic.com/



© Digital Vidya

Since 1400, book authorship has grown nearly tenfold in each century

Until the year 2000





© Digital Vidya

Currently, Authorship is growing nearly tenfold each year.

100 times Faster





© Digital Vidya

Explosion of information

*Source: seedmagazine.com





© Digital Vidya

Nearly everyone reads

Soon, nearly everyone will publish





© Digital Vidya

Over Communicated Society





© Digital Vidya

How does that impact Business?





© Digital Vidya

For the most part, Advertisement is regarded as unwanted and unliked!





© Digital Vidya

All the existing channels are jammed with information.





© Digital Vidya

Only a fraction of of messages are actually reaching out!





© Digital Vidya

Old ways of communication are becoming

ineffective





© Digital Vidya

The mind screens and rejects most of the information it

receives.

Filters out everything else.

Accepts only what matches its current state.

Difficult to create something new that doesn't already exist in your

prospect's mind.





© Digital Vidya

How to ensure that your message reach out to right people?

Be selective

Concentrate on narrow targets

Practice segmentation





© Digital Vidya

Start with the mind of your prospect

PositioningWhat image do you hold in the mind of the prospect?

Reverse the Thinking

Do not Start from “what position you want to create in your prospect’s mind?”





© Digital Vidya

Instead get the answer to this question from the marketplace

Do not think who you are or ask what position you own in the mind of the

prospect?





© Digital Vidya

Facebook LinkedIn

Platform

Target Audience

Relatives Friends Customers Partners Prospects….

Let’s Listen

Discussion Forums

/Blogs

Search Terms Search Terms

Facebook Groups/Pages LinkedIn Groups/UpdatesGoogle Forums and Blogs

Search





© Digital Vidya

Platform

Target Audience

Relatives Friends Customers Partners Prospects….

Your NameCreated Brands

(Pages, Groups)Your Name

Created Brands

(Groups)

Identity

Facebook LinkedInDiscussion Forums

/Blogs





© Digital Vidya

Channel

Create your positioning

Target Audience

Positioning

Name

Target Audience

Positioning

Brand





© Digital Vidya

Thank You!

Want to leverage SMM for your Business?

Join us in our next Bootcamp


twitter.com/mydigitalvidya | facebook.com/digitalvidya | [email protected]

`





http://www.twitter.com/mydigitalvidya

http://www.facebook.com/digitalvidya

mailto:[email protected]?subject=From%20SM

how to be successful in positioning on social media?

Education