Silvio Raij

Intro

Personal Branding 2012

“A Brand is a promess of value”

William Arruda, Personal Brandin Guru

Your Personal Brand

1DISCOVER YOUR BRAND

2EXPRESS

YOURSELF

3BUILD YOUR NETWORK

What´s your Personal Identity?

1DISCOVER YOUR BRAND

Marcas y sus promesas

= strong, solid

= elegant, refined

= innovation, prestige

= fast, easy

= quality

You =?

What is your promise?

How do you see yourself?

How do you think

others see you?

How do others see

you?

Coherencia en tu identidad

• Ask yourself… How do I see myself?

• Ask the people who know you well..

How do you perceive me?

• Now, look for coincidences

» ARE YOU VISIBLE: My potential clients know who I am?

» ARE YOU CREDIBLE: Can prove my qualities?

» ARE YOU CLEAR: I leave it clear who I am and who I am not?

» ARE YOU CONSISTENT: Do I keep my message firm?

» ARE YOU CONSTANT: Are you always present?

ASK YOURSELF…TROUGH YOUR BRAND?

There are many in your same profession…

What makes you different from others?

What do you offer that others don´t?

Stand out from the rest

Similarities Differences

What similarities and differencesmy clients see in me?

What is your slogan, that sentence that talks about you?

Your slogan

2 How do you express who

you are?How do you show yourself?

EXPRESS YOURSELF

Make your plan Offer yourself

Writtenarticles

Social networks

PublicSpeaks

Book

Blog

Volunteering

Content

Have you google yourself? What do you see? Is consistent about yourself?

What they find when they search for you?

They´ll see value?If they find a lot of content about me

They´ll see diversity?If they find images, videos and audios

They´ll see validation?If they find good testimonies

“Customers do not buy your profession, they buy you and your solutions”

3 Your clients are your best

ambassadorsBUILD YOUR

NETWORK

Virtual Presence

Share, share and share