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How to become a Cloud Service ProviderSzabolcs MOLNARCloud Solution Architect
© Copyright 2015 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. HP Confidential. For Training Purposes Only.2
Capture todays’ biggest opportunity
47%
*Market Data Sourced from HP CMI Cloud Market Sizing Model (consensus estimates via IDC, Gartner, TBR and 451 Research)**Segment Data tabulated using HP CMI EG Market Sizing Model as proxy, with an 85%/15% Split between Enterprise and SMB in Cloud Infrastructure Components***Channels data analytics in progress, with 57%/43% reflecting influence on private cloud market revenue
Over the next two years, expected workloads moving to private clouds
7,482 8,471 9,346 10,599
9,91811,229
12,65414,051
2015
$17,400
2016
$19,700
2018
VendorDirect
Channels
$24,650
2017
$22,000
Private Cloud Market by Segment ($M Rev)
12%‘15-’18CAGR
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.3
Our Vision
3
A developer-led, open source-based, distributed world with ever-increasing needs to store and process data, on hybrid clouds that just work
HP Cloud ....in action
Serve
r
Storage NetworkingApplicatio
n
Business
Service
Patching, Compliance, Auditing
Cloud Management
Customer
IT OPs
Business Request
Auto-
Service
Showback
Reports
IaaS
HP
Helion
Portal
Catalog
Automation and
Orchestration
HP Helion core strategies
Brokering Services
Internal Services Providers
broker cloud for their business
Hybrid IT
Use the right destination for
the right application
Developer Centric
Enable developers to rapidly
develop cloud-native
applications
Public
Cloud
Private
CloudTraditional IT
Security
Cost
Availability
Compliance
Performance
Public
Cloud
SaaS
Private
CloudManage
d Cloud
IaaS PaaS
Resiliency
Why OpenStack and Cloud Foundry® technologies?
TCO reduction No vendor lock-in Workload Portability
Control with a centralized
management console
Programmable APIs
Security Data Sovereignty Increased AgilityAvailabilityResiliency
Scalability
Transformation to Open, Hybrid Cloud
HP Helion Portfolio – Cloud Products, Services and Solutions
HP Helion Professional Services Traditional cloud and OpenStack technology consulting
Cloud
Software
HP Helion CloudSystemFlexible, capable& open private cloud software
HP Cloud Service AutomationCloud management platform
HP Helion OpenStack®Open source IaaS
HP Helion Development PlatformOpen source PaaS
HP Helion EucalyptusAWS compatible private cloud software
HP Helion Managed Virtual Private CloudSecure, Multi-Tenant Private Cloud
HP Helion Managed Private CloudSecure, Dedicated Private Cloud
HP Helion Managed Cloud ApplicationsERP, CRM and workplace applications
Managed
Services
HP Helion CloudSystem SolutionFully-Integrated hybrid cloud solution
HP Helion RackOpenStack-based private cloud solution
HP Helion Content DepotOpenStack Swift-based Object Storage solution
Integrated
Solutions
Hybrid IT
–Use the right destination for the right application
C o m m o n f o u n d a t i o n & O p e n t e c h n o l o g y
Private
Cloud
Managed Private
Cloud
Managed Virtual
Private Cloud
Public
Cloud
Centralized Management Layer
Classic IT
applicationsCloud Native
applications• Security
• Availability
• Resiliency
• Compliance
• Data Sovereignty
• Performance
• Open
• Cost
Bridge old and new
Key Factors:
Rapid application and service creation
Simplified Operations
APIs
Cloud NativeInfrastructure Services• IT provides the underlying
infrastructure for development
services
• Install, configure and manage
• Service portability and flexibility
Application Centric Cloud
HP – A leading contributor to OpenStack project*
*based on Stackalytics
as of October 2014
(http://stackalytics.com/)
• 2 Board members (1 designated member, 1 elected Individual
member)
• 5 elected members of the Technical Committee
• Legal Affairs, Incubation, Election, Training, DefCore Committees
• 1st in contributions, code reviews, and # of contributors,
and second in lines of code for Juno *
• 9 PTLs (1st overall) and 38 core reviewers (1st overall)
• HP operates one of largest OpenStack-based public cloud
infrastructures comprising thousands of compute notes
and multiple petabytes of storage
• #1 largest contributor by an employer for Juno*
• Only company with dedicated resources to infrastructure
• OpenStack Continuous Integration/Continuous Deployment
(CI/CD) runs on HP’s Public Cloud
Top
Community
Contributor
Top Contributors
Leading
OpenStack
Deployment
Platinum
Member
Dedicated
Staff
Openstack Code Contribution by Vendor
Rapid application and service creation
Simplified Operations
APIs
Cloud Native Development Platform• Developers focus on developing
Cloud NativeInfrastructure Services
• IT provides the underlying
infrastructure for development
services
• Install, configure and manage
• Service portability and flexibility
Application Centric Cloud
HP and Cloud Foundry
HP is a platinum founding sponsor to create a foundation for the Cloud Foundry Project
- Announced intent to help form a foundation in February 2014 – HP is a platinum found sponsor
HP has been working with Cloud Foundry for almost two years
- HP announced Public Cloud Application PaaS private Beta in March 2013
Integrating Cloud Foundry with HP Helion OpenStack
- Cloud Foundry cluster provisioning from within HP Helion OpenStack
- Database Service (OpenStack project Trove) integration with Cloud Foundry
- Messaging service using Marconi (beta)
- .NET Support
2012• Commercial Product Releases
Begin
2011• Pivotal Announces OSS
Cloud Foundry™
2013• HP Public Cloud aPaaS Private
Beta
• Advisory Board Established
• IBM Joins Cloud Foundry™
• First User Conference
• Cloud Foundry™ v2.0 Released
2014• HP Platinum Sponsorship
• Open Governance Model
• Rackspace, SAP, EMC, VMware
join Cloud Foundry™
HP Helion Development Platform architecture
Public
Private
Hosted
Service Catalog• Automate the delivery of services
• Rapid creation of servicesRapid application and service creation
Simplified Operations
APIs
Cloud Native Development Platform• Developers focus on developing
Cloud NativeInfrastructure Services
• IT provides the underlying
infrastructure for development
services
• Install, configure and manage
• Service portability and flexibility
Application Centric Cloud
Modern Marketplace experience
And there is even more:
Once the Service is
deployed
we provide full list of
administrative tasks (like
Burst private to Public,
Modify CPU/RAM
Create Volume, Change
tier,
Thin to Thick volume
conversion,
Snapshots,
Zone administration, …)
that can be requested
from same portal.
HPE Helion Enterprise Cloud Suite - Architecture
(Self-Service Portal for Consumer)Cloud Service
Management Console (Administration)
Public Clouds
• HP Helion Public
Cloud
• Amazon EC2
• Savvis
• Azure
Hypervisors
• VMWare
• Hyper-V
• KVM
• Cloud Analytics
Optional Capabilities
Infrastructure
AOSNative HP Openstack
Integration
Openstack
Development Platform
• Cloud Monitoring
Process Engine (Operations
Orchestration) SADMA
• Policy
provisioning/Compliance
HPE Helion CloudSystem– The industry’s leading private cloud solution for a hybrid world
#1Private Cloud Solution1
3,000Customers
Storage
Forrester Research ranks HP as a "leader" in the private cloud2
IDC has assessed HP as a Leader in the IDC MarketScape for IaaS in U.S. Government3
HPE Helion CloudSystem
Fully-integrated, end-to-end, private cloud solution, built for traditional and cloud native workloads, delivering automation, orchestration and control, across multiple clouds
Build aPrivate Cloud
Access ourVirtual Private Cloud
Offload to aManaged Cloud
“HP is the clear leader in private cloud and is the market leader in cloud servers” 1
OpenOpenStack® and Cloud Foundry™ SoftwareThree ways to get started
1Synergy Research Group, March 2015 2The Forrester Wave™, Private Cloud Solutions in China, Q1 2015 3IDC MarketScape: U.S. Government Private Cloud IaaS 2014 Vendor Assessment
“The OpenStack word mark and the Square O Design, together or apart, are trademarks or registered trademarks of OpenStack Foundation in the United States and other countries, and are used with the OpenStack Foundation’s permission.”
Cloud28+ and the Helion Network
19
Cloud 28+Cloud Service Catalogue
Network
“Cloud28+ is …a federated community of Service Providers, Resellers, ISVs, developers and government entities dedicated to accelerating enterprise cloud adoption across
Europe.
Cloud28+ proposes an online aggregated catalogue of cloud services matching detailed workload requirements with trusted cloud services at different prices.
The “one place to go” for commercial and public sector organizations to discover and implement the cloud services that fit with their business needs.”
CLOUD28+ STRATEGY
DISCOVER A PROVIDER
(of cloud & related services)
PROVIDE LEADS TO
PARTNERS
(make the business contact)
RAISE AWARENESS AND
VISIBILITY OF PARTNERS
An awareness program and communication investment
A co-marketing – comunity program
A government level initative
Find partner’s service offerings in a catalogue, by country, sla,
service type. - A Cloud Service Provider - offers a service
- A CloudBuilder, Integrator – helps transforms to private and hybrid cloud a client
- An ISV – transforms to SaaS with SPs and CloudBuilders
Make business contact to the Cloud provider
Implement and-or buy the service
www.cloud28plus.eu
The “app store” for the enterprise cloud services
Help our partners on the path to cloud (an alternative to Amazon, MS Azure, Intercloud, etc)
CLOUD28+ STRATEGY – what is in it for the partners?
New services drive new
revenue
New channels
More revenue from
existing network assets
Reduce costs
Service Providers
Drive demand
Drive agreements with
Service Providers and
clients
Help them transform to
cloud
ISVs
An open, secure and agile hybrid
IT environment
Access to an expanded
enterprise grade cloud portfolio
Ability to meet EU-specific data
regulations
Choice of data location
Compliance
Customers
Cost reduction
Choice
Compliance
Access to more services
Digital growth
Keep money in country
GovernmentsDrive demand and
contact to clients
New services drive new
revenue
Facilitate agreements
with SPs
Facilitate agreements
with ISVs
CloudBuilders
Developers
Certified service
access
Others
All needed to digitally enable the economy
Recap
HP Helion CloudSystem Enterprise 9.0
full Helion OpenStack inc. Swift
for physical provisioning
AWS/Eucalyptus
Additional out-of-the
box and customized
providers
Helion OpenStack
OneView
Portal: CSA
Orchestrator: OO Operations Orchestration
Helion Dev. Platform
New
New
New
New
New
latest version CSA 4.5
on top of Helion OpenStack
for private Amazon workloads
Hyper-V /Red Hat KVM / VMware vSphere
New
Helion Managed Virtual Private Cloud (VPC)
ServersStorageNetworking
Applications Developers
End Users
IaaS
PaaS
SaaS
Community and Commercial Edition
Helion Dev. Platform
Helion OpenStack
Community and Commercial Edition
Orchestrator: OO Operations Orchestration
Independent SW
Portal: CSAHPE Helion Portfolio
2,000+ customers
1/3 of Fortune
500
HPE Helion
HP Helion customers
experience:
$1B investmentin cloud technology
Committed to open
platforms and technology
Forrester names HP the
leader in private cloud
solutions1
Open
source
OpenStack project leadership#1 contributor to OpenStack2
2 board members3
5 members of Technical Committee
9 Program Technical Leads (PTLs)
Indemnification4
Open
technology
Open
APIs
Up to 98% faster deployment
Instant scalability
Up to 99.99% availability
Up to 30% cost reduction
Now cloud runs through your business
1.The Forrester Wave™: Private Cloud Solutions, Q4 2013, November 25, 2013
2.1st in Contributions, Code Reviews, and # of Contributors, and second in lines of code for Juno
3.1 designated member, 1 elected Individual member
4.HP’s OpenStack technology indemnification program is available to qualified customers and is subject to the terms and conditions of a separate indemnity
agreement
Thank youLearn more about HPE Helion at hpe.com/helion