HOW TO BECOME A SOCIAL MEDIA ROCK STAR

or at least how you can try to be one...

WHAT ARE WE GOING TO TALK ABOUT?

1. SOCIAL MEDIA STRATEGY & TACTICS2. SOCIAL MEDIA CONTENT

3. ONLINE REPUTATION & CRISIS MANAGEMENT

4. CROWD SOURCING

1. SOCIAL MEDIA STRATEGY & TACTICS

Social Media is like teen sex. Everyone wants to do it.

Nobody knows how. When it’s finally done there is a surprise

it’s not betterAvinash Kaushik, Analytics Evangelist, Google

I KNOW YOU HEARD THIS BEFORE BUT HAVE YOU

WONDERED WHY?

BECAUSE PEOPLE (AND BUSINESSES) TEND TO CONFUSE STRATEGY WITH TACTICS

Strategy is when you have a plan to

accomplishsomething. From

beginning to end if you are preparedand focus on your

plan that's having a strategy

Tactics are the specific actions, sequences of

actions, andschedules you use to fulfill your strategy. If

you have morethan one strategy you

will have different tactics for each.

OK THAT MAKES SENSEWHERE DO I START?

do a lot of research

Spend a lot of time on Mashable and even more on

Slideshare. Researching ideas and

practices can become a valuable asset and it can help you come up with great ideas

when the time comes. Another great site for

inspiration on Social Media and more is noteandpoint.com and of course you can always

find good social media material on Youtube

always know your facts

You have to know how much people hang arround each social

network. You have to focus on how they spend time, what are their main interests what seems to work its time of the year on

social media because if you don’t you might become irrelevant.

SocialBakers is a great place to start looking for data, but you

should search in other places too and try to have your own metrics

about your own projects.

ask the right questions

1. Why social?2. What do I expect to gain from

my involvement?3. What business needs am I

trying to meet through social media

4. Where do I start? 5. What do people say about my

brand?6. Which platforms should I use?7. How do I position my brand?

8. What resources do I need? Do I have them?

9. What am I trying to accomplish?

ANSWER THE QUESTIONS AND PLAN YOUR STRATEGY...

Start from the first one...

Facebook may come and go. Twitter too.

(Though I doubt it will happen anytime soon)

But their impact on your consumer is long lasting.

People behave differently to what they did a few years ago. Online

and offline.And this affects every aspect of

the marketing mix.Everything you say.Everything you do.

Everything you don't say.Everything you don't do.

EVERYTHING COMMUNICATESPeter Economides – Brand Strategist

THEN START THINKING TACTICS

BUT DON’T THINK “CAMPAIGNS” THINK

“CONVERSATIONS”

2. SOCIAL MEDIA CONTENT (and how to find it)

CONTENT IS KINGbut in order to deliver great social

media content you need to remember some basic facts

LET’S FOCUS A LITTLE BIT

post like a friend not like

a brandIn order to deliver great social

media content you need to focus on your target audience and

speak about the things that they do care about.

For example if you are in the automotive industry you can

focus your content around movies like Fast Five.

Petrolheads tend to like such content and you will see a lot of interactions from the page fans

on Facebook and a lot of retweets especially if you post

photos or videos.

google reader is your friendFor your social media engagement

you need a lot of content from multiple sources. The cool thing

about Social Media is that you don’t need a copywriter for everything.

Content is in abundance on the net. All you have to do is research sites with relevant content and setup an account in google reader with the

rss feeds from sites that have relevant content in order to always

have availability of content. You can use other rss readers as

well but Google is fast and efficient.

fast sharing is important

Use tweetdeck (or seesmic, or hootsuite) to manage

multiple accounts and simultaneous (or scheduled)

posting in different platforms.

Another great tool is Posterous.

You can post and share directly to multiple

platforms even with a single e-mail or from an iPhone or

Android Device.

3. ONLINE REPUTATION & CRISIS MANAGEMENT

always keep an eye open

In traditional PR monitoring was easier. Press clippings and good relationships with journalists can help you prevent a

lot of unpleasant situations.

But on Social Media things travel fast and you need to be always on your

toes.

So you need to always have tools in place and monitor everything. If you can’t afford a professional tool like

Sysomos or Radian, then Google Reader is again your best friend.

Combine it with Socialmensions, Topsy and with Facebook & Twitter

notifications and you will have good results.

always evaluate who is saying what

Not all users have the same weight. Especially on Twitter you need to evaluate who is

saying what.

You need to build relationships that can be useful over time and you

need to react quickly because if you don’t you will loose control of the situation.

A great tool to measure influence is Klout.

the art of community

managementOK granded it’s not the art of war but it’s a hard trade.

You need to be fast, to be polite, to be efficient and to understand technology

and how things work.

Or else you might find yourself with a crisis that will shut your page down

in no time.

4. CROWD SOURCING

rock stars don’t sing in

empty arenasCrowd Sourcing is a key

ingredient in Social Media. Basically because you need an audience to

talk to.

In order to build your audience you need to be

focused, have good relevant content to build

arround or just a mad idea and the guts to pull it off.

thank you

created byStavros Kontaktsishttp://about.me/stakon

referencesWhat the f*ck is social media versions 1,2 & 3This is not the time for Big Lazy BrandsWhy is strategy being left out?