how to become a successful digital scholar

How to Become a Successful Digital Scholar

Workshop 1 of the Digital Scholar Training Series

Katja Reuter, PhDDirector of Digital Strategy and the electronic Home (eHome)

Southern California Clinical and Translational Science Institute (SC CTSI)University of Southern California, Children's Hospital Los Angeles

Today’s Goal

Develop a draft of your Digital Scholar

Plan

Become a successful Digital Scholar

Crowdfunding

Accelerating the dissemination of research

Leveraging digital and social media data

Defining a Successful Digital Scholar

Digital Scholar

Researcher who understands how to use the wealth of possibilities that the web offers to achieve his/her research goals.

Research Roadmap

Digital Scholar

Develop aResearch

Idea

Secure Funding

Designa Study

Start-Upa Study

Find Collaborators

Build yourReputation & Network

Manage YourOnline

Reputation

Collect & ManageYour Data

Analyzea Study

Measure your

Reach & Impact

RecruitStudy

Participants

Disseminate Your

Findings

Examples of Research and Career Goals

I want to raise awareness and funds for epigenetic sequencing of pituitary tumors.

I want to promote my research findings and book.

I want to get research data about antibiotic resistance out to the general public (including clinicians) so that everyone is 'on the same page' regarding this topic and the hidden dangers.

The right web-based approach depends on your goals.

Digital Roadmap

http://www.gartner.com/newsroom/id/2522415

Research Roadmap

Digital Scholar

Develop aResearch

Idea

Secure Funding

Designa Study

Start-Upa Study

Find Collaborators


Manage YourOnline

Reputation


Analyzea Study

Measure your

Reach & Impact

RecruitStudy

Participants

Disseminate Your

Findings

Leveraging a Blog to Secure Funding

Sociologist Margarita Mooney, PhDAssociate Research Scientist Department of Sociology Yale University Twitter: @margaritamooney

http://www.margaritamooney.blogspot.com

Leveraging a Blog to Secure Funding


http://www.patheos.com/blogs/blackwhiteandgray/

Perspective


“Ever since I started using social media for engaged scholarship, I realized that funders of grants think this is an amazing thing.

I incorporated social media strategy into two successful grant proposals totaling $3 million.”

Quantitative Impacts


B R O A D E R R E A C H

Margarita Mooney’s Digital Reach

10,000 WebsiteVisits

600-3,000Page Views/per blog post

5,000 Podcast

Downloads

280Twitter

Followers

Defining Social Media & Blogging

http://www.ovrdrv.com/files/knowledge/Social-Media-Map.pdf

Leveraging Crowdfunding

Melvin F. Baron, PharmDAssociate ProfessorClinical Pharmacy, Pharmaceutical Economics, and PolicyUniversity of Southern California

https://experiment.com/projects/why-is-breast-cancer-detection-important

Melvin Baron’s Crowdfunding Pitch



Defining Science Crowdfunding

The practice of funding a project by raising many small contributions from a large number of individuals, typically via the internet.

It combines story telling, community engagement and social networking with a reward system for backers.

http://embor.embopress.org/content/14/12/1043.long

Research Roadmap

Digital Scholar

Develop aResearch

Idea

Secure Funding

Designa Study

Start-Upa Study

Find Collaborators


Manage YourOnline

Reputation


Analyzea Study

Measure your

Reach & Impact

RecruitStudy

Participants

Disseminate Your

Findings

Scientists on Social Networks

Researcher-focused Networks

ResearchGate Academia.edu

Mendeley Research BloggingScience Exchange

FigshareDryad

…

Other Networks & Social Media Used by Scientists

TwitterLinkedInFacebookWordpress

BloggerTumblrReddit

…

Scientists on Social Networks

http://www.nature.com/news/online-collaboration-scientists-and-the-social-network-1.15711

Perspective

Billie SwallaEvolutionary biologist, director of the University of Washington’s Friday Harbor Laboratories

http://www.nature.com/news/online-collaboration-scientists-and-the-social-network-1.15711

“Most of my colleagues are on ResearchGate, where I find the latest relevant papers much more easily than by following marine-biology journals. They do send you a lot of spam. In the past few months, I’ve found that every important paper I thought I should read has come through ResearchGate.

Comparing myself to others using the site’s ‘RG Score’ (its metric of social engagement), I think it taps into some basic human instinct.

Science Exchange

https://www.scienceexchange.com/

List Your Lab

https://scienceexchange.wufoo.com/forms/list-your-lab-on-science-exchange/

Research Roadmap

Digital Scholar

Develop aResearch

Idea

Secure Funding

Designa Study

Start-Upa Study

Find Collaborators


Manage YourOnline

Reputation


Analyzea Study

Measure your

Reach & Impact

RecruitStudy

Participants

Disseminate Your

Findings

Anthony Kim, MDAssistant Professor of Neurology and is Medical Director of the UCSF Stroke Center

“We were surprised to see that tens of thousands of people were regularly ‘asking’ a search engine about stroke-related symptoms in many cases shortly after the onset of symptoms.

In fact, every month, about 100 people were finding our study website by entering the query: “Am I having a stroke?” directly into their Google search box.”

Perspective

http://digitalmediaandscience.wordpress.com/2012/10/31/am-i-having-a-stroke-connecting-with-patients-in-new-ways-as-they-search-for-health-information-online/

Recruiting Patients Online


Research Roadmap

Digital Scholar

Develop aResearch

Idea

Secure Funding

Designa Study

Start-Upa Study

Find Collaborators


Manage YourOnline

Reputation


Analyzea Study

Measure your

Reach & Impact

RecruitStudy

Participants

Disseminate Your

Findings

Melissa TerrasProfessor of Digital Humanities in, Department of Information Studies, University College London; Director of UCL Centre for Digital Humanities. Twitter: @melissaterras

“What became clear to me very quickly was the correlation between talking about my research online and the spike in downloads of my papers from our institutional repository.

Academics need to work on their digital presence to aid in the dissemination of their research, to both their subject peers and the wider community.”

Perspective

http://digitalmediaandscience.wordpress.com/2012/10/05/more-people-look-at-research-if-it-is-promoted-via-social-media-a-case-study-2/

Tweeting an Open Access Paper

http://melissaterras.blogspot.com/2011/11/what-happens-when-you-tweet-open-access.html

Melissa TerrasProfessor of Digital Humanities in, Department of Information Studies, University College London; Director of UCL Centre for Digital Humanities. Twitter: @melissaterras

“Upon blogging and tweeting, within 24 hours, there were, on average, 70 downloads of my papers. Now, this might not be internet meme status, but that’s a huge leap in interest.”

Perspective

http://digitalmediaandscience.wordpress.com/2012/10/05/more-people-look-at-research-if-it-is-promoted-via-social-media-a-case-study-2/

Increasing Readership Through Social Media

http://journalofdigitalhumanities.org/1-3/the-impact-of-social-media-on-the-dissemination-of-research-by-melissa-terras/

Increasing Readership Through Social Media

https://peerj.com/preprints/16v1/

Who are the Science Stars on Twitter?

List on Twitter: https://twitter.com/dmsci/lists/most-followed-scientists/members

Women Scientists on Twitter?

List on Twitter: https://twitter.com/Erika_Check/lists/women-scientists/members

Perspective on Using Twitter

“It actually may be the most valuable time [I spend] in terms of learning things that are going on in the world of science and medicine.”

Eric Topol reciprocates by daily tweeting papers, presentations, and more to his followers.

Eric Topol, MDProfessor of genomics, Scripps endowed chair in innovative medicineDirector of the Scripps Translational Science Institute in La Jolla, CaliforniaTwitter: @EricTopol

17th place, 44,800 followers, 151,281 citations, K-Index 23

http://www.sciencemag.org/content/345/6203/1440.full?sid=5a1975d1-8e80-44fc-b436-c011e6e07662

Perspective

“Consistently tweeting ongoing research at my lab has helped attract graduate students as well as two grants for science communication.”

Jonathan Eisen, PhDProfessor, UC Davis Genome Center;Evolution and Ecology; Medical Microbiology and Immunology; Adjunct Scientist, Joint Genome InstituteTwitter: @phylogenomics

25th place, 24,900 followers


Perspective

“I’ve heard from young women over the years who say that her tweets and blog posts encouraged them to pursue scientific careers.

We could all quit Twitter and get back to writing our papers but would society really be better off? I don't think so.”

Katie MackAstrophysicistUniversity of Melbourne, AustraliaTwitter: @AstroKatie

14,000+ followers

http://www.nature.com/nature/journal/v512/n7513/full/512117e.html

The Most Followed Scientists on Twitter


http://genomebiology.com/2014/15/7/424

Does it benefit my citation rate if I share my research openly

online?

Closed

Open

C i t a t i o n s

Supporting Factors

Early pre-publication and general free access

Search engine optimization

Sharing data sets

Tailored distribution on social media

Use alternative formats (e.g., video, infographics, audioslides)

Audioslides Tool

http://www.elsevier.com/about/content-innovation/audioslides-author-presentations-for-journal-articles

Thanh-Lan GluckmanPhD student, Department of Zoology, University of Cambridge, UK

“I think it is a fantastic vehicle to get the research out there. It was a great way to get the message across to busy professionals and the general public in 5 minutes with pretty pictures to make it accessible.”

Perspective

http://www.elsevier.com/__data/assets/pdf_file/0011/218981/ELS-14-020-Brochure-Get-Noticed-web-LR-single-pages.pdf

Kudos

http://www.elsevier.com/__data/assets/pdf_file/0011/218981/ELS-14-020-Brochure-Get-Noticed-web-LR-single-pages.pdf

Q&A Forum: Quora

Bradley Voytek, PhD Assistant Professor of Computational Cognitive Science and NeuroscienceUniversity of California, San DiegoUber Data EvangelistTwitter: @bradleyvoytek

http://www.quora.com/Bradley-Voytek/Posts/Quora-for-Scientists

Perspective

“Social media is a way for me to continue sharpening my understanding of difficult concepts.

The time investment isn’t important to me – my job is to learn and discover, and this is another aspect of that. And if in the process I make something more clear and accessible to a possible future scientist, all the better.”

Bradley Voytek, PhD Assistant Professor of Computational Cognitive Science and NeuroscienceUniversity of California, San DiegoUber Data EvangelistTwitter: @bradleyvoytek

http://digitalmediaandscience.wordpress.com/2012/09/12/how-social-media-is-changing-the-way-we-talk-about-science-five-questions-with-neuroscientist-bradley-voytek/

US Digital Millennium Copyright Act (DMCA)

Yes

No

Final PDF produced by the publisher

Final accepted version of the manuscript

Research Roadmap

Digital Scholar

Develop aResearch

Idea

Secure Funding

Designa Study

Start-Upa Study

Find Collaborators


Manage YourOnline

Reputation


Analyzea Study

Measure your

Reach & Impact

RecruitStudy

Participants

Disseminate Your

Findings

Tools to Manage Your Online Reputation

SocialMention

Trackur

Mention

Wildfire Monitor

Google Alerts & Me on the Web

Hootsuite

IceRocket

Kurrently

GroupHigh

BoardTracker (forums, discussions)

Reputation.com

Research Roadmap

Digital Scholar

Develop aResearch

Idea

Secure Funding

Designa Study

Start-Upa Study

Find Collaborators


Manage YourOnline

Reputation


Analyzea Study

Measure your

Reach & Impact

RecruitStudy

Participants

Disseminate Your

Findings

Altmetrics (Article Level Metrics)

Citations

Usage: Downloads, Views

Social Media Mentions, Shares, Likes, Comments, Links, Clicks, etc.

Referring data and knowledge bases

Tools that Calculate Altmetrics

ImpactStory ($60/year, Sep 2014)

Altmetric.com

Plum Analytics

CitedIn

Publishers & Altmetrics Information

BioMed Central

Public Library of Science

Frontiers

Nature Publishing Group

Elsevier

ImpactStory: Example of a Tracking Tool

Funders Start Showing Interest in Alternative Metrics

http://eprints.icrisat.ac.in/12069/1/value-all-research-products.pdf

Autism Speaks Tracks Research Impact

http://www.ebscohost.com/newsroom/stories/autism-speaks-to-use-plumx-to-track-research-impact

PlumAnalytics Profile: Antony Williams

Courtesy of PlumAnalytics

Social Media Reach by Topic Areas


Tracking Impact Prior to Citations


Social Media Reach by Topic Areas


Using Altmetrics in Applications for Promotion Review by Researchers

http://www.nature.com/naturejobs/science/articles/10.1038/nj7463-491a

Using Altmetrics in Applications for Promotion Review by Researchers

Steve Pettifer, PhDComputer scientistUniversity of Manchester, UKTwitter: @srp

“[My mentor] took a look and said, ‘What the hell are these badges doing in your CV?’ But once I explained them, he said, 'Well, give it a go.’ It hit the right note at the right time. I'm definitely a convert.”

Pettifer added the number of views and public engagement (e.g., social media mentions) to the CV entry. He got his promotion. He does not know for sure whether the metrics helped, but he plans to use them on future grant applications.

Katja Reuter, PhDDirector of the electronic Home (eHome) program and Digital Strategies

Southern California Clinical and Translational Science Institute (SC CTSI)University of Southern California, Children's Hospital Los Angeles

Email: [email protected]

Twitter: @dmsci #DigiScholar14

Questions

For more support, request a free consultation on www.sc-ctsi.org

Contact SC CTSISC CTSI | www.sc-ctsi.org Phone: (323) 442-4032 Email: [email protected] Twitter: @SoCalCTSI

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