how to become a teamraiser jedi master (bbcon 2013)

04/11/2023 #bbcon 1

How to become a TeamRaiser Jedi Master

PRESENTED BY:

CHRIS CAIN, BLACKBAUD

DEEPA KARANI, BLACKBAUD

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YODA COULD NOT JOIN US TODAY…BUT…

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TODAY’S JEDI TRAINING WILL COVER

• Fundamentals of Peer to Peer Jedi Code- Executive Summary of the Key Findings from Blackbaud’s 2013 Peer to Peer (P2P)

Event Benchmark Study

• Enhancements to the TeamRaiser Force- Discussion of recent solution enhancements to TeamRaiser that makes it stronger

than ever before

• Jedi Master Testimonials- Hear from 2 TeamRaiser experts- Open mic (or lightsaber if you brought one)

• Jedi Toolkit- Resources and future trainings to keep in

mind to ensure your P2P Jedi knowledge stays current

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THE FUNDAMENTALS OF THE PEER TO PEER FUNDRAISING JEDI CODE

04/11/2023 Blackbaud Confidential 5

BENCHMARKING REPORT: FRAMEWORK METHODOLOGY

TeamRaiser & Friends Asking Friends

P2P Fundraising Solutions

1,275Organizations

28KEvents

~$1 BIn

revenue

Key Factoids

Download the study at www.blackbaud.com/p2pbenchmark.

http://www.blackbaud.com/p2pbenchmark

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KEY FINDING #1: MORE PARTICIPANTS ARE REGISTERING

2010 – 2011 Median Change

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KEY FINDING #2: EVENTS ARE RAISING MORE MONEY ONLINE

2010 – 2011 Median Change

14.3%

12.3%

10.3%

14.9%

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KEY FINDING #3:PARTICIPANTS ARE MULTI-CHANNEL COMMUNICATORS

While number of emails sent were down, online fundraising was up! Participants are using truly multi-channel fundraisers.

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KEY FINDING #4: AVERAGE GIFT AMOUNT IS GROWING

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KEY FINDING #5: RETURNING PARTICIPANTS RAISE MORE VS. NEW PARTICIPANTS

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KEY FINDING #6: DO-IT-YOURSELF (DIY) FUNDRAISING IS HOTPeer-to-Peer Fundraising, DIY Fundraising, Independent Fundraising Events, Marathon Fundraising, Crowdfunding, Virtual Events….

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ADDITIONAL PERFORMANCE INDICATORS THAT DRIVE REVENUE IN TEAMRAISER

Behavior Fundraising Average*

Non-Self Donor $69

Self Donor $508

Page Not Updated $31

Page Updated $205

0 Emails Sent $52

1-9 Emails Sent $231

10+ Emails Sent $541

*Sample data from one P2P campaign

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THE P2P FUNDRAISING JEDI CODE

Activate multichannel communications & fundraising strategies

Make your donor & participant experience intuitive

Make it rewarding and intuitive for returning indiv & team participants

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THE P2P FUNDRAISING JEDI CODE

Be thoughtful about growing and/or starting a DIY fundraising strategy

Drive messaging around select performance behaviors that drive $ for your event

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RECENT ENHANCEMENTS TOTHE TEAMRAISER FORCE

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• Integrating Jedi Code (best practices) for fundraising• Improving the Admin experience- event management and configuration updates- reporting/database updates

RECENT FEATURES AND ENHANCEMENTS EVERYONE SHOULD KNOW ABOUT!

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• Responsive Design – TeamRaiser pages that render correctly on all devices

FUNDRAISING BEST PRACTICES

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• Returning participation enhancements and empowering participants- Login Page at Front of the Registration Flow


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• Returning participation enhancements and empowering participants- Bring Back Team Prompt For Returning Participants


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• Returning participation enhancements and empowering participants- Self-Service PC2 Team Options


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• Event management and configuration updates

IMPROVING THE ADMIN EXPERIENCE

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• Event management and configuration updates- Blueprint Question Revisions


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• Event management and configuration updates- TeamRaiser Sponsorship Logos


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• Event management and configuration updates- Gift confirmation via upload


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• Event management and configuration updates- Participant Information Updates via Response Uploads


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• Event management and configuration updates- company gifts as unconfirmed/confirmed


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• Event management and configuration updates- multi-locale organizations (coaching email filters, event options)


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• Reporting/database updates- new columns in reports (Performance by Events & by Security Category)


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• Reporting/database updates- Team Notes


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• Additional Functionality in Event Management Center & Event Manager Groups


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JEDI MASTER TESTIMONIAL

Noel BeebeAssociate Director, Constituent EventsAlzheimer’s Association

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TESTIMONIAL: ALZHEIMER’S ASSOCIATION

Multi-Channel fundraisers raise 4x more than other fundraisers- Online – promote updating personal page, sending email- Offline – promote asking in person, hosting events- Social – promote Walk on Facebook with ads and FB page, promote

Social Sharing and Boundless Fundraising

Engagement with Team Captains and Returning Participants- Conditional Content - Extra Messaging- Returning Teams- Personal Outreach & Appreciation Events

Responsive (Mobile-friendly) design- Over 30% of our users access the site via mobile or tablet- Responsive registration in 2013- Entire responsive site in 2014

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MULTI-CHANNEL FUNDRAISERS

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MULTI-CHANNEL FUNDRAISERS

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Responsive (Mobile-friendly) design- Over 30% of our users access the site via mobile or tablet- Responsive registration in 2013- Entire responsive site in 2014

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ENGAGING TEAM CAPTAINS & RETURNING USERS

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Responsive (Mobile-friendly) design- Over 30% of our users access the site via mobile or tablet - Responsive registration in 2013- Entire responsive site in 2014- Also use apps for registered participants

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RESPONSIVE DESIGN

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JEDI MASTER TESTIMONIAL

Duanyelle WestDirector, Application Support

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NATIONAL MS SOCIETYDO IT YOURSELF FUNDRAISING

2008 market data across all non-profits surveyed:

• $300 million was raised in the US through independent fundraising events

2011 market data across all non-profits surveyed:

•Considerable DIY growth year over year:

Revenue + 235% Participation + 218% Donors + 195%

Opportunity

Provide customized online peer-to-peer fundraising experiences that match personal interests and passion

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Solution

• Engaged with Blackbaud Strategic Services to develop a campaign

• Use TeamRaiser configuration that included the first ever use of “blueprinting” for the organization

• The Society NMSS asked Blackbaud to lead the way so we could learn from their industry partners’ best practices; enabling an immediate impact

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NATIONAL MS SOCIETY DO IT YOURSELF FUNDRAISING

Results

• Set a first year goal of $300K and raised more than $1.8 million online in first year

• Increased constituent fundraising average from $500 to $6300 with the inclusion of online tools in one Chapter

• Launched a national campaign on 45 TeamRaisers with one consistent brand all on the same day.

• 2011: Society raised $3.5 million exclusive of events credited to signature events (Bike MS and Walk MS)

• 2013: 1600 unique DIY activities – 60% increase over 2012 There are over 1400 supporters of organizers (for example Sue

joining John’s bowling tourney)

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NATIONAL MS SOCIETY DO IT YOURSELF FUNDRAISING

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Endurance event focused Do It Yourself online fundraising

Use the TeamRaiser blueprint functionality

Provide the same online tools and user experience

Launch is scheduled for December 2013

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JEDI TOOLKIT

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P2P BOOT CAMP IS BACK!CLASSES START NOVEMBER 5TH

Learn more boot camp and sign up today at http://www.blackbaud.com/bootcamp!

http://www.blackbaud.com/bootcamp

http://www.blackbaud.com/bootcamp

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TEAMRAISER INFORMATION CENTER

http://community.convio.com/t5/TeamRaiser/ct-p/TeamRaiser_InfoCenter

http://community.convio.com/t5/TeamRaiser/ct-p/TeamRaiser_InfoCenter

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TEAMRAISER COMMUNITY

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LUMINATE ONLINE LEARN CENTER

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TEAMRAISER API DIRECTORY

http://open.convio.com/api/#teamraiser_api

http://open.convio.com/api/#teamraiser_api

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NPENGAGE.COM

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NPEXPERTS: FUNDRAISING IDEAS ANDMARKETING INSIGHTS FOR NONPROFITS

Connect with supporters, activate donors, and raise money online.

Nonprofit experts share their extensive knowledge and expertise in:

• Online marketing and fundraising• Email communication• Social media• Mobile engagement• and much more!

Download the npEXPERTS eBook and register for free webinars at www.blackbaud.com/npEXPERTS

http://www.blackbaud.com/npEXPERTS

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Thank you for attending our session!

Please share your feedback and keep the dialogue going on the

TeamRaiser Community!

#BBCON

how to become a teamraiser jedi master (bbcon 2013)

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