Alex Linnell

Claremont Fan Court School 64860

OCR Media Studies J526Individual Media Studies Portfolio B3321Planning and Evaluation: Commentary

Fragrance Advert 1:Target Audience for Horizon

• The age group is for eighteen to forty five year old, outgoing people of both genders, this gives you a sense of adventure when applying it.

• My audience is likely to be active and outgoing in their free time.

• If this person want a holiday or trip they would choose something that causes physical exertion such as kayaking, rowing or maybe something more extreme.

• My advert would be placed on adverts on popular TV channels such as BBC and ITV, another way I could promote my fragrance is putting it on huge billboards in commercial shopping centres or airports.

• My target audience reads sport magazines such as “Rapid” a well known among the water sports lovers. This person enjoys investing their time in water activities and possibly competing in it. My target audience see themselves as a fit confident person who takes risks.

Fragrance advert 1: Codes and conventions

• As this fragrance is for active, outgoing and athletic people, the central image unlocks the key to its messages of adventure, freedom and leisure.

• The lure of this fragrance is that it offers calmness and tranquillity, but also a sense of adventure and the possibilities offered by exploration. The slogan “there are no limits” hints at exciting adventures and unlimited freedom awaiting the target buyer.

• The turquoise colour fits nicely with the watery theme. Turquoise is a calm colour which reflects the poise, self control and confidence of the target buyer who enjoys solo adventures.

• The brand name Horizon is reflected in the image as the kayaker looks into the horizon of the river and the day’s adventures.

• The glittering sight of the river is immensely appealing. The swell that the kayak leaves behind a trail of froth adds an element of action which would appeal to the men buying this fragrance who are busy in their working lives and who value their leisure and want to spend it both relaxing and discovering themselves.

Fragrance Advert 2: Target audience for Black Velvet

• My second fragrance is a more sophisticated classy one compared to m first one, this is mainly for people of the age of twenty five to fifty.

• I would advertise this advert on bus stops, on buses, TV ads, billboards in shopping centres and in magazines.

• The type of person that would apply this fragrance would be a stylish, middle class person and would only be applied on a special occasion such as weddings, anniversaries or a birthday.

• My target audience will be wealthy and fairly conservative in their politics.

• If this person went on a holiday they would go to a tropical island in the Caribbean or a golfing holiday in a luxurious location.

Fragrance advert 2: Codes and Conventions

• A very smart fragrance applied when going to an expensive restaurant or event. The slogan “Release you inner party” means lets yourself go and enjoy your freedom.

• The balloons give a sense of excitement and eagerness. The black velvet title gives off a sense of maturity and style, the way the models are posing and dressed fits well with the dark snobbish theme of the advert.

• The setting I have used is on a historic site of Claremont Fan Court school made of cobblestone which adds to the special occasion that it is meant to be set in.

• The bottle that I have used in my advert reflects the classiness of the fragrance, with the crystallised shaping and mirrored effect that it projects.

Research into the advertising industry:

I have studied advertisements campaigns including drinks , fragrances and cars. We started with Duffy advertising coca cola, in which she uses her free time to cycle down to the local supermarket and get some coca cola to drink.Another one is James Bond, the perfect male he is usually presented and this advert hasn’t failed to prove differently. Two main protagonists, but we only get to see James himself at the end. Other adverts we have analysed are. Iron Man meets Audi, Hug Boss, James Bond meets Heineken and some others, we have even made our own sort or trailer for a movie.

Research into the magazine industry

My two magazine examples refer to and relates to a very much masculine audience. Football and flashy cars tend to lure the male gender in with the physical and showy off appeal that goes with it.My fragrance I am working on now also attracts the masculine gender with the rugged brave feel to it. Action shots and side shots can be a good use of photography to get the best look of the person or object. The world soccer man enjoys participating in masculine events such as football and rugby. I would also place my fragrance in a thrill seeking adventure type man for the top gear magazine.

Soccer being the most popular and well known competitive sport in the world is a great attraction for many people, males and females. A male between the ages of 8-30 would be the main readers of this magazine. Moving onto the Top Gear magazine, a slightly older, mature audience would be engrossed by this particular magazine industry.

Magazines for Fragrance Advert 1

• These are the type of magazines that would include my first fragrance “Horizon”, the reasoning for this is due to these magazines being relevant to water sports which is what the main theme of my fragrance advert.

• Putting it in a music or football magazine would not fit well and be irrelevant in my chosen fragrance.

• Readers of these magazines would be the type of people that I want buying my fragrance and would probably benefit from it the most.

Magazines for Fragrance Advert 2 • These are the type of

magazines that my fragrance add 2 would e presented in.

• GQ Magazines are very upper class and would be read by the type of people that would be interested by my product.

• This type of magazine is a lot different to my fragrance 1 magazine.

• My fragrance 1 advert is more action packed than this one which is far more less action packed with its civil vibe.