HOW TO BECOME

IN IBIZA’S MUSIC SCENE

33 IDEAS FOR SUCCESS TAKEN FROM OR INSPIRED BY THE INTERNATIONAL MUSIC SUMMIT 2013

~ ~ woo media

STAY PRODUCT-FOCUSED. Relationships and social media are essential nowadays, but they will not get you up there unless you have a solid foundation: your product

DELIVER YOUR

PRODUCT with the highest standards of quality

TAKE CARE OF EVERY

LITTLE DETAIL at your live events. All your talent and your efforts can be ruined by an endless queue to get a drink, or by no toilet paper in the restrooms

WE LIVE IN THE

SOCIETY OF IMAGE. Thus wrap your work with

beauty and design -whether it is a CD cover, your website or a promo-tional poster

YOUR MUSIC IS JUST

AS IMPORTANT AS YOUR STORY. Everyone's got something to tell that might inspire others. If you think you don't, think it again. Something will come up. Now just find the way of telling it in an attractive manner

REMEMBER YOU ARE

NOT MARKETING JUST YOUR MUSIC. You are also marketing your personali-ty, your uniqueness in the world. Ask yourself a question: Would you be a fan of yourself?

YOUR BUSINESS IS NOT ABOUT SELLING CDs or downloadable tracks on iTunes. Your business is about selling an experien-ce -a promise of fun and excitement

DON’T BOTHER TO LABEL YOUR MUSIC STYLE, or to classify yourself un-der a subgenre. If it is im-portant, your audience will do that for you. Just focus on making them dance

DON’T BE MEAN. Invest

on quality assets -whether they are technical equip-ment or professional advi-sory

DO NOT PUT BARRIERS TO YOUR CREATIVITY. Do not be afraid of bizarre or unconventional outcome. If you're up for mixing beats and beans, trust yourself. Electronic music is the land of the bizarre, the home of the uncon-ventional

HAVE FUN. This is the entertainment industry. If you are faking you are happy or if the only thing you think of is money or fame, it is going to be no-ticed and you will be out of the game

PRODUCT “ANYTHING THAT CAN BE OFFERED TO A MARKET THAT MIGHT SATISFY A WANT OR NEED”

1

2

3

4

7

6

5

8

9

10

11

—— WIKIPEDIA

www.woomedia.es

AS HUGE A TALENT AS YOU MIGHT BE, STAY HUMBLE. Early success is like bad wine. Do not let it to go up to your head, or else...

GO OUT CLUBBING, see

what’s on, compare. Meet interesting people

LET MAGAZINES,

NEWSPAPERS AND OTHER OLD-FASHIONED PRINTED MEDIA know about your activity. Perhaps one day they will die to its digital competitors, but now and here they are still big

ATTEND THE

INDUSTRY'S EVENTS. Take it as a piece of work. Ask questions to panels, enga-

ge in conversations, distribute business cards, flyers and music samples

GET TO KNOW IBIZA

WELL. Remember that half of everything happens during the day. Discover the trendy restaurants, terraces and calas. You can't get caught in a con-versation without knowing what Atzaró, Sluiz or Bar Costa are

DO NOT GET OBSESSED

WITH MEETING THE BIG NAMES of the local indus-try. These guys are sick of shaking hands and getting mail. Instead, find a way to make them eager to meet you

GIVE SOMETHING BACK TO IBIZA. Get invol-ved in charitative or envi-ronmental programmes. There are plenty and they need the visibility you can provide them with

BE AS MULTILINGUAL

AS POSSIBLE. English is obviously a global pass-port inside and outside the industry, but consider learning some Spanish, German, French or Italian too. Too much work? Just think about how many international markets that would give you access to

IF YOU HAVE EVER

EXPECTED TO BE HELPED BY THE BIG NAMES or still even do, you know how it feels. Be generous and

support young talents whenever you can

THOUGHT THE RADIO

WAS DEAD? Far from it! Establish cooperative rela-tions with Ibiza's two ma-jor dance music stations: Ibiza Sonica and Ibiza Global Radio

SPEND SOME MONEY

ON A PUBLIC RELATIONS PARTNER. He knows the business best and so you will be able to focus on your music

RELATIONS “ASSOCIATIONS BETWEEN PEOPLE THAT MAY BE BASED ON INFERENCE, LOVE, SOLIDARITY, BUSINESS OR SOME OTHER TYPE OF SOCIAL COMMITMENT”

1

2

3

4

5

6

7

8

9

10

11

—— WIKIPEDIA

www.woomedia.es

DO NOT DIMINISH THE IMPORTANCE OF YOUR WEBSITE. It's the head-quarters of all your digital strategy. Fill it with attrac-tive content and keep it updated at all times

OPTIMIZE YOUR

WEBSITE FOR MOBILE DEVICES. 23% of all traffic comes from them and this figure is growing by over 50% every year

OPTIMIZE YOUR

WEBSITE FOR GOOGLE. It is simpler than you probably have heard. The essentials are: keep your site text-based, ensure keyword-density and get incoming links

BE AUTHENTIC ON SOCIAL MEDIA. Do not annoy your fans by bom-bing them day-and-night with advertising and event announcements. Listen to them, speak to them, en-tertain them, cooperate with them

CREATE HIGH-QUALITY,

ENTERTAINING, USEFUL CONTENT. Tell your fans what you like, what you don’t, show them your home, introduce them to your family, reveal your passions, dreams and hobbies... Encourage your core fanbase to engage with you

PARTICIPATE IN

ONGOING TWITTER CONVERSATIONS, in live

streaming of events and in public debates by contri-buting with smart ideas. You’ll gain attention, fo-llowers and authority

FOCUS ON VIDEO

PRODUCTION and develop an own Youtube channel with frequent updates. Produce nice aftermovies of your live shows. Remember that video enables you to turn your art into a repeatable, portable and more emo-tional experience

GET TO KNOW

SOUNDCLOUD WELL. This music-oriented social net-work offers a lot of featu-res and engagement possi-bilities. It is big now and will be even bigger in the future

IDENTIFY YOUR MOST ACTIVE AND LOYAL FANS. Reward them and give them visibility

LOCATE THE MOST

RELEVANT INFLUENCERS and focus on keeping them integrated and amu-sed. You will not make your fanbase grow, they will

SOME BLOGGERS ARE

AS INFLUENTIAL AS TV ANCHORS ONCE WERE. Find them and develop a specific strategy to take care of them. Don't treat them as journalists. Most of them might not even be willing to receive your press releases. Give them exclusive content and added value instead.

SOCIAL MEDIA “INTERACTIONS AMONG PEOPLE IN WHICH THEY CREATE, SHARE, AND EXCHANGE INFORMATION AND IDEAS IN VIRTUAL COMMUNITIES”

1

2

3

4

5

7

8

9

10

11

6

—— WIKIPEDIA

www.woomedia.es

woo media public relations & creative communication

bilbao | ibiza | hamburg

CONTACT US: www.woomedia.es info@woomedia.es

@woomedia_es +34 658 703 711

This newsletter has been published under a Creative Commons “Attribution-NonCommercial-NoDerivative license”; the work may be copied and distributed by any other means provided that its authorship (woomedia.es) is credited, it is not used for commercial purposes and is not amended in any way. The full license may be viewed at: http://creativecommons.org/