Analogic Ultrasound Group – Confidential

How to Blog for Your Fertility Practice

Analogic Ultrasound Group – Confidential

2

For more blogging and online

marketing tips for your

fertility clinic, download:

The Essential Guide to

Marketing Your Fertility

Practice Online

Download your free copy:

http://bit.ly/IVFblogging

Analogic Ultrasound Group – Confidential

3 Reasons to Blog on Your Clinic’s Website

3

be

known

as an

expert

in your

field

Analogic Ultrasound Group – Confidential

3 Reasons to Blog on Your Clinic’s Website

4

raise

your

search

engine

rankings

Analogic Ultrasound Group – Confidential

3 Reasons to Blog on Your Clinic’s Website

5

publish

content

quickly

and

easily

Analogic Ultrasound Group – Confidential

What to Blog About (aka How to Feed the Content Beast)

6

“Feeding the content beast”

is a struggle for most

bloggers. Arm yourself with

an arsenal of ideas and

topics.

Analogic Ultrasound Group – Confidential

What to Blog About What would your patients want to read?

7

Don’t write only about

your clinic; write content

that is educational,

useful, and thought-

provoking

Analogic Ultrasound Group – Confidential

What to Blog About: Ideas and Suggestions

8

Offer tips on preparing

for pregnancy for both

men and women.

Analogic Ultrasound Group – Confidential

What to Blog About: Ideas and Suggestions

9

Answer commonly asked

questions you get from

your patients.

Analogic Ultrasound Group – Confidential

What to Blog About: Ideas and Suggestions

10

Create testimonials from

your patients. Videos are

more likely to be viewed

and shared than written

testimonials.

Analogic Ultrasound Group – Confidential

Blogging Best Practices

11

Host your blog on your

website, not on a

separate domain; it’s

better for search engine

results.

ETTER

ISTING

N

OOGLE

Analogic Ultrasound Group – Confidential

Blogging Best Practices

12

Include social sharing

buttons on your page to

help you reach new

readers.

Analogic Ultrasound Group – Confidential

Blogging Best Practices

13

Make your posts visual,

include images and

videos. Nobody likes

looking at a full page of

text.

Analogic Ultrasound Group – Confidential

Blogging Content Plan

14

A lack of a solid plan for

the content of a blog is

the #1 reason why blogs

fail.

Analogic Ultrasound Group – Confidential

Blogging Content Plan

15

Designate an editor or chief

blogger. Make sure the person

has time, writing, and editing

skills. This role should NOT be

filled by the busiest doctors in

your practice.

Analogic Ultrasound Group – Confidential

Blogging Content Plan

16

Get the approval of your

team and enlist

contributors. Your chief

blogger will need to

approach your staff for

ideas, content, and guest-

writing requests.

Analogic Ultrasound Group – Confidential

Blogging Content Plan

17

Create a blogging calendar.

Decide on the frequency of

your posts (we recommend

2-3 posts per month), make

sure you don’t post similar

topics successively, try to

tie posts to special events.

Analogic Ultrasound Group – Confidential

18

For more blogging and online

marketing tips for your

fertility clinic, download:

The Essential Guide to

Marketing Your Fertility

Practice Online.

Download your free copy:

http://bit.ly/IVFblogging

Analogic Ultrasound Group – Confidential

Photo and Illustration Credits

19

• Printing press: http://18853330.nhd.weebly.com/gutenberg.html

• Content beast: www.salesengineintl.com/.

• The Thinker: http://commons.wikimedia.org/wiki/File:The_Thinker,_Rodin.jpg

• Tip jar: www.grassrootsy.com/2012/10/03/7-tips-for-making-money-at-your-show/

• Bump ahead: http://www.roadtrafficsigns.com/Speed-Bump-Sign/Bump-Ahead-Sign/SKU-K-5991.aspx

• Mother kissing baby: http://commons.wikimedia.org/wiki/File:Mother_Kissing_Baby.jpg

• Lots of text: http://pixabay.com/en/book-page-text-letters-1911/

• What’s the plan: http://biocareers.com/bio-careers-blog/got-plan

• Shakespeare at computer: http://www.tricountycc.edu/library.php?cat=280

• Thumbs up: http://bigideasblog.infusionsoft.com/wp-content/uploads/thumbs-up.jpg

• Watch and calendar: http://www.socialmediaexaminer.com/6-ways-to-constantly-produce-quality-blog-content/