how to break into product management by product school vp
TRANSCRIPT
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Part-time Product Management Courses in San Francisco, Silicon Valley, Los Angeles,
New York, Austin, Boston, Seattle, Chicago, Denver, London, Toronto
www.productschool.com
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FREE INVITE
Join 20,000+ Product Managers on
productschool.com/slack-community
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San Francisco
Silicon Valley
New York
Santa Monica
Los AngelesOrange County
4,000+
14 Campuses
Alumni
Austin
Seattle
Toronto
London
Boston
Chicago
Denver
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Product Management
2-month part-time Courses
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Coding for Managers
2-month part-time Courses
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Data Analytics for Managers
2-month part-time Courses
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Include @productschool and #prodmgmt at the end of your tweet
Tweet to get a free ticket for our next Event!
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Software Engineer -> Product Manager ->
CEO
The Product Book
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Fernando Gonzalez de Villaumbrosia
VP of Product at Product School
Tonight’s Speaker
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How to Become a Great Product Manager
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Marketing -> Learnt how to Code -> Growth Hacker -> Product Manager -> VP of Product
My Path
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What’s PM?
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1- Listen/Research (Customers/Market/Team/Competitors, etc.)2- Prioritize (and justify) what to build next3- Communicate internally what the Designers need to design and what Engineers need to code4- Keep track of time/cost/quality5- Communicate externally to Customers what was built (so they can use/buy it more)6- Analyze impact on the business of what was builtDON’T READ IT
Product Development Cycle
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Design Engineering
Business
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Design Engineering
Business
PM
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Paths to PM
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1- Software Engineering2- Entrepreneurship3- Consulting4- Project/Program Management5- Marketing
5 Most Common Paths to PM
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What else?
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1- Other Types of Engineering2- Finance/Operations3- Support/QA4- Sales5- Design
5 Alternative Paths to PM
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Other PM Roles
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1- Business Analyst2- Project/Program Manager3- Product Marketing Manager4- Product Designer5- Product “X”
Stepping Stones
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Design Engineering
Business
PMPRODUCT DESIGNER
PROJECT MANAGER
PRODUCT MARKETING
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The PM Career Path
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CEO -> $$$$ or $ if you are the FounderVP of Product / CPO -> $$$Head of Product -> $$$Director of Product -> $$$Senior Product Manager -> $$Product Manager -> $$APM -> $
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Types of PMs
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B2B vs B2CStartups vs Large CompaniesTechnical vs Customer-FacingMarketplaces vs SaaSWeb vs Mobile
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The Perfect PM
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1- Technical Background2- Domain Expertise3- Communication Skills
Top 3 Skills
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Technical Background
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1- You DON’T need a CS Degree2- You DON’T need to code like a pro3- You NEED to understand the Product at every level and have the ability to earn the respect of your engineering team
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1- Online (Udacity, CodeAcademy, iTunesU)2- Offline (Product School, HackReactor, CodePath)3- Find a mentor (CodeMentor, Thinkful, Bloc)4- Ask your engineering team or friends5- DIY
How you can get it
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1- Build your own website or mobile app2- Contribute to an open-source project3- Finish a course and do all the homework assignments4- Ask your engineering team to let you fix some easy bugs5- Ask your engineering team to give you access to run SQL queries
How you can prove it
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Domain Expertise
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1- You DON’T need an MBA2- You DON’T need to sell like a pro3- You NEED to know everything about your industry, competitors and customers in order to build something that they love (and makes you money)
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1- Use industry-related products2- Read or study industry-related content3- Attend industry-related events4- Meet industry-related people5- Join LinkedIn/Slack/Facebook Groups and Follow Twitter Influencers
How you can get it
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1- Build experience in the same industry, or find a way to relate your experience to the product2- Use those products and be ready to give feedback and elaborated suggestions about how to improve them3- Find a smart way to connect with hiring managers, product managers and other domain experts
How you can prove it
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Communication Skills
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1- You DON’T need to be a Public Speaker or Book Author2- You NEED to help your team3- You NEED to create value for your customers and capture part of that value
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1- When possible, choose in-person or phone interactions over emails2- Read your emails twice before you send them3- Document what you do and keep track of the next steps4- Create accounts on Medium, Quora, Twitter and other relevant forums where you want to have a voice5- Have an active role in events, hackathons, nonprofits, and other group activities that require team communication
How you can get it
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1- Write consistently. Done is better than perfect2- Take notes and use technology to keep track your work3- Take care of your online presence4- Highlight additional activities or side projects
How you can prove it
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The PM Job Process
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Resume Sent
Phone Interview Scheduled
1st In-person Meeting Scheduled
Challenge Sent
2nd In-person Interview Scheduled
Offer Received
30-50
10-15
5-10
3-5
1-3
1-2
Treat your job search as a job itself
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Questions?
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Upcoming Product Management Courses
Saturdays9:30am - 3:30pm
March 3 - April 21
Tuesdays & Thursdays6:30pm - 9:00pm
3 Spots Left
March 6 - April 26
Weekends Weeknights
Sold Out
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Coming soon...
Upcoming Data & Coding Courses
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Part-time Product Management Courses in San Francisco, Silicon Valley, Los Angeles,
New York, Austin, Boston, Seattle, Chicago, Denver, London, Toronto
www.productschool.com