how to broadcast your business on youtube (hunter walk)

Google Confidential and Proprietary

Your YouTube advertising strategy

Hunter Walk, Director of Product Management

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YouTube Confidential and Proprietary

YouTube 2010

• World’s third largest website

• 1b+ video playbacks each day

• 24+ hrs of new video uploaded every minute

• World’s second largest search engine

• Hundreds of millions of users worldwide


What’s a content strategy?

Create something people want to watch

- or -

Help others create content for you


Everyone says “be authentic”

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Create Content: Basics

• A YouTube channel

• Upload - demos, behind the scenes, interviews - real stuff, funny stuff - be yourself

• Topical - how does your product relate to what people are talking about/searching about now?

• Lay on the metadata - description, tags

• Participate in your community


Create Content : Pro Tips

• Get an anchor video – shoot for ~5k+ views. This will help you surface in search and related videos leading to more organic traffic.

• Cross-promote on FB, Twitter, your site

• Use Promote Your Video = get a custom overlay w/ a clickable link = improve your conversion funnel!


Smule CEO: "youtube 'been vedy vedy good to smule"

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Not just “funny” or B2C

300+ videos

6,000 views/day

“that’s roughly equivalent to 35 hyper-efficient sales reps on the phone”

- Jamie Grenney, Senior Director of Social Media Strategy at Salesforce.com


Look for opportunities to be responsive

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HELP OTHERS CREATE CONTENT FOR YOU


Recent Case StudiesThe Concept


What is it?What is it?

How does it work?

The Step-by-Step Process

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THANKS!

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how to broadcast your business on youtube (hunter walk)

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