how to build a growth hacking environment - internet world munich 2016
TRANSCRIPT
01.05.2023
My personal Growth Hacking
Challenge
01.05.2023Hendrik Lennarz, Trusted Shops
Executive Director Product & Technology
# How to build a Growth environment# Growth Hacks To Go
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„Data driven actions to grow your user base“
WHAT IS GROWTH HACKING?
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2 dimensions of Growth Hacking
Execute Growth Hacks Tactics how to gather & hold users
Build Growth environment Agile development User-centric Data driven Best team
Growth Manager
Growth Hacker
Build Growth environment
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#1 If you fail, fail fast!
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#2 Be customer centric!
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#3 Hire the best team!
Trusted Shops01.05.202310
Find your team´s formation
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#4 Be agile, build MVPs
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MVP = Minimum Viable Product
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Bad MVPs!
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Not a MVP!
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#5 Valid data for valid decisions
• Are your Analytics data valid?• AB-Test only what really has impact• Big Data? #WTF• Focus on user metrics
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#6 Love at first sight - Onboarding
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#7 Watch out your competition
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#8 Find your target group, early!WWW.KICKSTARTER.COM
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#9 Never get tired changing
#10 Run the best hacks
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Size matters …
• “We have more than 300 old women only
in Berlin, we are taking care of.”
• “Our caregivers are certified and have at
least more than 10 years experience…”
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Trust matters…
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Start the AB-testing engine
Source: http://whichtestwon.com
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Say - how can you help?
Never forget taking your pills!
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Shorten your customer lifecycle
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Very warm welcome
“Sent from my iPhone”
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Be clicky
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Clean up your email list
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Gain traffic via Q&A sites / forums
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Don´t call it “Newsletter”
“Join like 5000+ other experts before”
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Send Trigger Notifications
Find emotional moments (good/bad)
“Hey Hendrik, your last visit was 11 months ago - visit us to stay healthy..…Your dentist”
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Build best FAQs
• Increase conversions• Decrease manual support• SEO content
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Recycle content
• on slideshare• as guest postings• on high-traffic blog
communities• in your newsletter
• ...
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Use Live Chat Tools
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Don´t forget your existing customers
Cross-SellingUpselling
Collect reviews
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My personal Growth challenge
#1 If you fail, fail fast!#2 Be customer-centric!#3 Hire the best team!#4 Be agile, build MVPs!#5 Valid data for valid decisions#6 User Onboarding rocks#7 Watch out your competition#8 Find your target group early#9 Never get tired changing#10 Execute growth hacks
http://growthhackerlove.com/ebook/
www.trustedshops.com
Hendrik Lennarz
Executive Director Product & Technology
Besuchen Sie uns!Halle B6
Stand C149