how to build a knock out recruiting presence on linkedin | webcast

Would you call yourself back?

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How to Build a Knock Out Recruiting Presence on LinkedIn…

!

!

Jason Seiden CEO, Ajax linkedin.com/in/seiden

AgendaWhat makes someone attractive? Why it matters: the future of recruiting 3 steps for owning it Q&A

@seiden • #hiretowin

#hiretowin


Let’s say…


You are good.


You are good.

You are in demand.


You are good.

You are in demand.

Your phone starts ringing.


You are good.

You are in demand.

Your phone starts ringing.

New job offers!@seiden • #hiretowin

Whose call willyou return first?


You: is this a good photo? Them: can I trust my career to this person?


(These are all real people in HR and recruiting.)


A bad profile should keep you up at night!


Is this a good header?}Is this summary too long?}

Is this multimedia helpful?}@seiden • #hiretowin


Is this multimedia helpful?}@seiden • #hiretowin

And where’s the company in all this?


Is this multimedia helpful?}

How do you build a quality presence?



Is this multimedia helpful?}

How do you build a quality presence? You track visitors’ reactions.


We look through the window and in the

mirror with different eyes.


How do you make sure your online presence helps you

work more effectively?


#1 Know why


Message Impact

Maximize your voice!


Ajax’s Workforce Marketing Equation

Message Impact =

Reach x Resonance Cost x Effort



Message Impact =


Many recruiters start and end here. But do you need “viral” reach?



Message Impact =


UNDERUTILIZED! Increasing resonance = more effectiveness.



Message Impact =


How can we minimize spend?



Message Impact =


How can youshare the load across team members?


#2 Know how


6 steps for

maximizing the WM equation


1 2 3 4 5 6


Set goal 2 3 4 5 6

“Uplevel” or expand the employee base? !If you’re growing headcount, be more “in your face.” !If you’re replacing talent, be more subtle.


Set goal Strategize 3 4 5 6

Steal from competitors or bring new people into our market? !If you’re going after industry insiders, use jargon. !If you’re bringing in fresh talent, talk about transferrable skills.



Set goal Strategize Target 4 5 6




What networks can we win over? !Can you name the job titles, schools, companies who you want to draw talent from? !

Set goal Strategize Target Position 5 6

What is the one benefit we are offering that no one else can touch? !Write your profile so your CONTENT + SUBTEXT both reinforce that benefit.





Set goal Strategize Target Position Execute 6

What is the job? Where will we engage with prospects?What is the package?How will we engage the candidate from 1st touch to offer?


What is the one benefit we are offering that no one else can touch? !Write your profile so your CONTENT + SUBTEXT both reinforce that benefit.




Set goal Strategize Target Position Execute Measure

“Uplevel” or expand the employee base?

Steal from competitors or bring new people into our market?

What networks can we win over?

What is the one benefit we are offering that no one else can touch?

What is the job? Where will we engage with prospects?What is the package?How will we engage the candidate from 1st touch to offer?

Metrics! What activities did we do to bring people in? What were the results? !Use data to make systematic changes to the way you build your profile.


#3 know what

to do@seiden • #hiretowin

inmaps.linkedinlabs.com

Networks are profersonal™,so leverage the team.


Match your profile to your goals.*

*All goals, both individual and shared.


Framing is everything.}


Framing is everything.}Don’t bury your lead.}


Framing is everything.}Don’t bury your lead.}

Keep their attention.}@seiden • #hiretowin

Shared goals let everyone be part

of something bigger than themselves.


…and amplify individual efforts.


Use this page to help recruiters reach more people with consistent, high quality interactions.


Use this page to explain what your company does simply and efficiently.


Make it about the

people!


Q&A@seiden • #hiretowin

Be yourself. Be your best.

Jason Seiden, CEO Ajax Workforce Marketing [email protected] 888 244-6698 x 700 in/seiden • @seiden


For more, go to talent.linkedin.com

Don’t miss the chance to be

RELEVANT

WARM

ENGAGING

CONSISTENT

HIGHLY VISIBLE

with your talent brand

#hiretowin*|**@hireonlinkedin*

February 26, 2014

•  24*hour*virtual*conference*

•  OnDemand*leadership*and*best*prac=ces*available*24/7*

•  Live*chats*with*speakers*and*LinkedIn*product*specialists*

•  Scheduled*webcasts*from*

•  9:00am*–*1:00pm*PST|*2:00pm*EST*(North*America)*

•  9:00am*–*1:00pm*GMT*|1:00pm*–*5:00pm*GST*|*2:30pm*–*6:30pm*IST**

•  9:00am*–*1:00pm*AEDT|*10:00am*–*2:00pm*SGT|HKT|CST**

!!Save!the!Date!!