how to build a loyal community on google+ to achieve incredible search results
DESCRIPTION
Instructed by Martin Shervington.TRANSCRIPT
How to use Google+ to Develop a Loyal Community and Master
Search
Martin ShervingtonCommunity Manager,‘Plus Your Life’ and ‘Plus Your Business’
● What is Google+?● How to build trust, reputation and authority in your niche
● How to create awesome posts when distributing content on Google+
● How to increase engagement you receive for your on content, and in turn give HUGE uplifts to your web traffic
● How to find, and build up relationships with key influencers (who will help to distribute your content)
● How to build 'opt in' lists that will help with campaigns for key content
What is Google+?
● A social layer over Google's Products and Services
● A social destination● A place for communities to form and
develop● A place for both people and businesses to
network and reach new audiences● But you may need to experience it to
understand so here is a tour...
Google as the social destination
Google+ Communities
Understanding Google as the social layer
Gmail
The role of the +1 on people’s website
Google Local
Google Pages
Google Adwords
Google+ sharing from YouTube
Google Hangouts
Google Drive
Google Calendar and events
Google Chrome
Google Search and Google Authorship
The main reason to use it:
is
The Google+ community will give you Search Results!
When other people who are an authority on a subject say you are an authority, you become an authority too.
Google+ has changed the way we think about Search Engine Optimization.
Personalized results and authorship
Make sure you have social sharing buttons on your site
This is Social SEO on steroids!
How to increase engagement and get better results.
Firstly, create AMAZING content that deserves to surface in Google Search!Then get ready to distribute...
Build relationships with influencers
Create a notify circle
What are the stages of the campaign:
1. Create interest and build a list (circle)2. Build anticipation3. Create even more anticipation4. Deliver the goods5. Re-deliver the goods in the same package6. Re-deliver the goods with more value
Before the campaign really begins:
1. *Build a circle*You can then notify this list of people when you launch
1st. Build a circle...
Or you can build a circle this way...
2. Build anticipation
You probably don’t need to be told but…BUY IMAGES YOU HAVE THE RIGHT TO USE!
And yes, this is what a legal Yoda looks like.
Exactly.
3. Build even more anticipation!e.g. the morning of the campaign tell people again it is coming...
4. Launch the campaign
Notify your opt in list
13 March 2014 Google enabled embedded links to generate large images in posts - great for engagement!
Embedded links vs. Images
Social SEO and sharing links
Sharing with the embedded link means that:+1s are accumulated on the original blog post for a) the share from the Page, and b) for ALL OTHER public shares of that post.As such, you’ll see the +1 number really rack up.
5. Timezone reshare...
6. Then look to refresh the content/add value, and reshare the blog again - this will often give it a lift in Search.
The traffic...
Thank you!
+PlusYourBusinessPlusYourBusiness.com
@PlusYourBiz