How To Build A Strong

Company Culture

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Agenda

● Why Should You Have A Company Culture?● Reflecting The Leader’s Beliefs and Values● Capturing The Essence And Talking About It● Creating A Story● Sharing And Repeating● Finding A Fitting Employee● Making A Company Something To Be Proud Of● Supporting Your Own Culture

Powerful Business Management Software Made Simple | odeela.com

Agenda

● Why Should You Have A Company Culture?● Reflecting The Leader’s Beliefs and Values● Capturing The Essence And Talking About It● Creating A Story● Sharing And Repeating● Finding A Fitting Employee● Making A Company Something To Be Proud Of● Supporting Your Own Culture

Powerful Business Management Software Made Simple | odeela.com

Company culture is a set of values that guide your employees

Why Should You Have A Company Culture?

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Powerful Business Management Software Made Simple | odeela.com

Why Should You Have A Company Culture?

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Powerful Business Management Software Made Simple | odeela.com

According to W. Sasser, you should have a company culture for several

reasons

● it makes your customers more loyal● it clarifies the rank system in your company● it helps raising the future managers● it helps choosing a fitting employee● it makes your company a better place to work

Why Should You Have A Company Culture?

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Powerful Business Management Software Made Simple | odeela.com

According to W. Sasser, you should have a company culture for several

reasons

Agenda

● Why Should You Have A Company Culture?● Reflecting The Leader’s Beliefs and Values● Capturing The Essence And Talking About It● Creating A Story● Sharing And Repeating● Finding A Fitting Employee● Making A Company Something To Be Proud Of● Supporting Your Own Culture

Powerful Business Management Software Made Simple | odeela.com

The first step to creating a strong company culture is to make it reflect the values and beliefs of its leader

Reflecting The Leader’s Beliefs and Values

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A day-dreamer cannot build a company culture of pragmatism

Reflecting The Leader’s Beliefs and Values

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Live the culture you want to create

Reflecting The Leader’s Beliefs and Values

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Powerful Business Management Software Made Simple | odeela.com

Otherwise nobody will treat you seriously

Reflecting The Leader’s Beliefs and Values

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Powerful Business Management Software Made Simple | odeela.com

Agenda

● Why Should You Have A Company Culture?● Reflecting The Leader’s Beliefs and Values● Capturing The Essence And Talking About It● Creating A Story● Sharing And Repeating● Finding A Fitting Employee● Making A Company Something To Be Proud Of● Supporting Your Own Culture

Powerful Business Management Software Made Simple | odeela.com

Don’t write essays about your company culture

Capturing The Essence And Talking About It

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Create a bullet list of the most important values

Capturing The Essence And Talking About It

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Have a sentence to repeat: your own company mantra

Capturing The Essence And Talking About It

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Powerful Business Management Software Made Simple | odeela.com

Your employees must easily remember the core of your company culture

Capturing The Essence And Talking About It

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Powerful Business Management Software Made Simple | odeela.com

Agenda

● Why Should You Have A Company Culture?● Reflecting The Leader’s Beliefs and Values● Capturing The Essence And Talking About It● Creating A Story● Sharing And Repeating● Finding A Fitting Employee● Making A Company Something To Be Proud Of● Supporting Your Own Culture

Powerful Business Management Software Made Simple | odeela.com

Creating a company story helps visualize what your company stands for

Creating A Story

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Powerful Business Management Software Made Simple | odeela.com

Tell your employees and clients how and why was your business established

Creating A Story

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Powerful Business Management Software Made Simple | odeela.com

Remember about your company’s heroes and valued people

Creating A Story

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Powerful Business Management Software Made Simple | odeela.com

Sharing these images can help understand your culture and maintain it

Creating A Story

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Powerful Business Management Software Made Simple | odeela.com

Agenda

● Why Should You Have A Company Culture?● Reflecting The Leader’s Beliefs and Values● Capturing The Essence And Talking About It● Creating A Story● Sharing And Repeating● Finding A Fitting Employee● Making A Company Something To Be Proud Of● Supporting Your Own Culture

Powerful Business Management Software Made Simple | odeela.com

Your employees will embrace your company culture, but you need to remind them about it

Sharing And Repeating

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Powerful Business Management Software Made Simple | odeela.com

Repeat it often so the values you consider important become important to them too

Sharing And Repeating

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Powerful Business Management Software Made Simple | odeela.com

Agenda

● Why Should You Have A Company Culture?● Reflecting The Leader’s Beliefs and Values● Capturing The Essence And Talking About It● Creating A Story● Sharing And Repeating● Finding A Fitting Employee● Making A Company Something To Be Proud Of● Supporting Your Own Culture

Powerful Business Management Software Made Simple | odeela.com

Finding a fitting employee is crucial for strengthening the company’s culture

Finding A Fitting Employee

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Powerful Business Management Software Made Simple | odeela.com

Even one bad apple can spoil the bunch, so pick your new employees carefully

Finding A Fitting Employee

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Powerful Business Management Software Made Simple | odeela.com

The same way, check the compatibility of your existing employees

Finding A Fitting Employee

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Powerful Business Management Software Made Simple | odeela.com

Agenda

● Why Should You Have A Company Culture?● Reflecting The Leader’s Beliefs and Values● Capturing The Essence And Talking About It● Creating A Story● Sharing And Repeating● Finding A Fitting Employee● Making A Company Something To Be Proud Of● Supporting Your Own Culture

Powerful Business Management Software Made Simple | odeela.com

If your employees like and value their workplace, they will eagerly identify with it

Making A Company Something To Be Proud Of

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Powerful Business Management Software Made Simple | odeela.com

If they also find important what the company stands for, they will be proud to be part of it

Making A Company Something To Be Proud Of

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Powerful Business Management Software Made Simple | odeela.com

Positive feelings for your organization will make it natural to embrace its culture

Making A Company Something To Be Proud Of

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Powerful Business Management Software Made Simple | odeela.com

Agenda

● Why Should You Have A Company Culture?● Reflecting The Leader’s Beliefs and Values● Capturing The Essence And Talking About It● Creating A Story● Sharing And Repeating● Finding A Fitting Employee● Making A Company Something To Be Proud Of● Supporting Your Own Culture

Powerful Business Management Software Made Simple | odeela.com

The way your company works can’t be an obstacle for its culture

Supporting Your Own Culture

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Powerful Business Management Software Made Simple | odeela.com

If you want to build a culture of innovation, encourage risk and don’t punish failure

Supporting Your Own Culture

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Powerful Business Management Software Made Simple | odeela.com

If your culture becomes different from what you’ve expected, analyze why - the reason may

be easy to remove

Supporting Your Own Culture

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Powerful Business Management Software Made Simple | odeela.com

Building a strong company culture is a never-ending process. Now you know where to start!

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Powerful Business Management Software Made Simple | odeela.com

Want to know more?

How to Manage Employees Effectively to Make Them Deliver

Be the leader they deserve: make your team achieve their goals

How To Build A Strong Company Culture?

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