how to build a viable product people want

How to Build a Great ProductByrne Reese, ToyTalk

Thursday, November 3, 11

__________is not enough.a great product


__________is not enough.amazing technology


__________is not enough.having deep pockets


__________is not enough.a historic visionary


How to Build a Viable ProductPeople Want

Byrne Reese, ToyTalk


a great idea may get you funding


funding is not validation


step one


test your hypotheses


minimum viable product



you don’t need a

to begin testing


Deconstruct Your Business Model


Who is your customer?


Who is your customer? What value are you

providing them?



providing them? How much will they pay?




How will you reach them?


KNOW the problem you are solving



How will you reach them?


It’s science!Thursday, November 3, 11

step two


productstart building a


product

JUPITERJupiter is really massive. The mass of Jupiter is 318 times the mass of the Earth. In fact, Jupiter has 2.5 times the mass of all the other planets in the Solar System combined.


http://www.universetoday.com/14367/earth/

http://www.universetoday.com/14367/earth/

minimum product

MERCURYMercury is the planet nearest to the sun. It has a diameter of 3,031 miles, about two-fifths the Earth's diameter. Because of Mercury's size and nearness to the brightly shining sun, the planet is often hard to see from Earth without a telescope. The ancient Romans named it Mercury in honor of the swift messenger of their Gods. Mercury has no moons.

viable



EARTHThe only planet in the Solar System known to support life.


≠minimum viable product

minimum product



scalable product



code


step three


Iterate. Iterate. Iterate.


Staying on Track


People think focus means saying “yes” to the thing you’ve got to focus on. But that’s not what it means at all. It means saying no to the hundred other good ideas that there are.

- Steve Jobs


cool vs awesome


inspiring

awe•someawe


inspiring an overwhelming feeling of reverence or admiration, produced by that which is grand, extremely powerful, or sublime.

awe•some


communicate with your customers


talk to your customers


listen to your customers


communicate with your customers


commune


community


embrace the pivot


?


Go Big, or Go HomeThursday, November 3, 11

thank you

[email protected]@byrnereese


how to build a viable product people want

Technology

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product jupiter jupiter

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mass of jupiter

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