Launching Great Dealer NetworksFour Keys to SuccessBrett Knobloch; President, Content on DemandBrett.Knobloch@JGSullivan.com

• JGSullivan Background• Common misconceptions• Four Keys to Success - Framework• Summary

What we’ll cover:

JGSullivan Interactive, Inc.

• 50+ years of marketing experience

• Deploy a range of Adbuilder solutions

• We leverage the Web to help our clients grow revenue, cut costs, and build brands

Success =• “Build it and they will come”• Marketing announcement

letter• Gi-normous Launch!

Common Misconceptions:

Four Keys to Success - Framework

System Usability

Creative Content

Education & Training

Incentives & Disincentives

• Usability is a quality attribute that assesses how easy user interfaces are to use, and their overall utility.

Usability is defined by five quality components: • Learnability: How easy to accomplish basic tasks the first

time? • Efficiency: Once users have learned it, how quickly can

they perform tasks? • Memorability: How easy to reestablish proficiency? • Errors: How many? How severe? Recovery? • Satisfaction: How pleasant is it to use?

Source: http://www.useit.com/alertbox/20030825.html

System Usability:

• Flexibility of creative elements • Variety of media• Relevant• Current

Creative Content:

• Launch Plan+• Ongoing training & communication

• Multiple points• Consistent• Feedback model

Education & Training:

• Systemic Levers• Tax model• Available substitutes• Launch & Ongoing

Incentives & Disincentives:

• What clients think it is…but its not• Four Keys

• Usability• Creative• Education• Incentives

Summary:

Additional copy box