How to Build an Advertising Business Without Investing Tons of Money and Start Generating Profits Fast.

Case Study.

1. Where it all began.

Hi, my name is Pavel and here is a story about how I started successful advertising

business. From informationally overdosed, frustrated noob, who was just spending money without a clue to a profitable business owner.

Just like anyone else, who heard many things about making money online I began soaking

up everything I could find in internet, related to how to earn money online. There were a handful of forums I was browsing on a daily basis. Several months I was just reading, adding some threads to favorites in pursuit for a golden nugget money making method.

I found out that CPA arbitrage could bring high income. So signed up with a couple of

trusted CPA networks (like Neverblue, Clickbooth) and started spending money on traffic for CPA offers. My budget for experimenting was very limited and I was buying the cheapest possible traffic.

2. Downtimes.

My plan didn’t work out at all. I spent all my money on cheap traffic, didn’t get any conversions and got banned from CPA networks for fraud. It was painful. I wasted time, money, got a debt and didn’t get any results I could even learn from…

Needless to say my motivation shrinked and emotionally I was dried out. But I haven’t yet

tried traffic from a new seller, so I took a decision, that if nothing works out as well I better go flipping burgers to McDonalds.

3. A game-changer.

And I began dealing with a new traffic seller in attempt to get mysterious CPA conversions.

Instead of just selling me his traffic he started asking me questions. He asked what my plan was with traffic. I answered that I was going to drive it to CPA offers. And here he said something I couldn’t expect:

-This is not a type of traffic, which works with CPA offers. It won’t bring you conversions.

Cheap traffic doesn’t have to be bad though. There is a proven way to monetize it. Then he explained me a method of arbitrage, which involved banners and video ads. Here

is the system: 1) you should buy cheap traffic and send it to your content websites with banners and

video ads 2) then you get paid from banner and video ads networks and the payout is more than you

spent on traffic. Though the best thing, that struck me during that conversation, was the idea of SELLING

traffic as a method of making money. I was always buying and never even thought of selling traffic.

4. Self-made man

Then my motivation and energy spiked again and I devoted all my spare time to find out everything about how to sell traffic.

It was a mind blowing thing for me those days, when I realized how drastically a situation

with money can change because I started doing the opposite. I was buying earlier and now all my thoughts and intentions were about selling. It was like cheating for me!

Imagine my state of pure rapture, when I was copy-pasting dozens of contact details into a

spreadsheet and made them green, because they paid me. They became my clients and the most important AHA moment of this story was, when they started buying regularly and increased volumes of traffic needed. Which was more money to me. And I was just a reseller. Without any website, just a guy from a forum, who can deliver traffic and the only thing I was doing was talking to many people. Wholesale traffic vendors, resellers of all calibers, buyers of various sorts.

So, what happened to me next was a some sort of unbelievable coincidence or a miracle,

you call it. But anyway this made my day till the present moment. In a good sense of course! I was discussing my initial success with traffic reselling with an old buddy from a college. He

was a coder and was looking for extra source of income. And you know what?! He agreed to code a software, a pay-per-click advertising system. I could afford to pay him and he was glad to join a project, which already had a logo! Being a jack-of-all trades during my internet money making endeavors I also learned how to photoshop and design. So before we even

started to work on a technical task of the future advertising system I had a logo a name and a website. It was called REACH Network.

It took around a year to launch it to public. It went live without a billing functionality. There

was no bidding option as well and no self-service. We worked with bigger ppc networks first for almost a year and were reselling traffic to bigger ad networks, that was coming from ppc publishers.

It was a way bigger scale of doing business, then I could dream of in the beginning. Why?

Because literally I was sitting in messy room of my house and had no idea how big the world of business and how much money was out there. Just an assumption. And it worked. With a computer and internet.

Then we launched a self-service version and started doing some marketing efforts. Forums,

linkedin groups, microjobs sites, blogs, various aggregators and what not. I had a small team and we went crazy about copywriting and doing outbound marketing activities. When I see those first chunks of copywriting I can’t help laughing. I remember hours of infernal hardships to create a killer message. Then it’s ready. Then it’s published and … no reponse at all.

Gradually customer’s base grew and we had some remarkable parties after the 1st

thousand and 1st 10k paying customers. Great times, what else I can say now. LOL :) Till the present day it remains to be a significant flow of income without a burden of 8

hours a day maintenance and support. It’s been 4 years already since REACH Network was

launched. After hundreds of updates current version is the 3rd one with totally improved and redesigned front and back-end.

5. Advertising business in-a-box.

Though let’s get back a little bit earlier. When we added a self-service to REACH Network it

became obvious, that many people would want this solution. Like the exact same thing I was looking for in my early days of reselling traffic: simple, yet reliable engine of setting traffic selling business.

It took my team a serious leap in expertise to code a white label solution for other

businesses. But we already had an experience in the field and knew the subject. Basically REACH Network was the 1st customer of our advertising business system. And it is still working on the same engine, that is accessible for anyone, who want to build an advertising Agency or a Network.

The product is called AdMachine.co and it’s launched for public. It’s a cloud-based white

label platform to create a traffic selling business. It’s 100% business in a box, that can help anyone to generate profits on a regular basis. There is no need to worry about traffic inventory, because it’s already in the system. The only thing a business owner should focus on is finding customers.

Customers (advertisers) can create their own advertiser’s accounts in the system, add

funds using paypal, credit card and run advertiser’s campaigns. On their own themselves. The job of a AdMachine.co based network is to find them, verify that they use legit payment methods to avoid fraud and help my clients to achieve the results they are looking for.

There are 2 types of traffic in the system: Audience and Pop. Depending on goals of advertisers. Audience is good for SEO, Alexa ranking boost, website visits stats boost, banners and video ads arbitrage. It’s not for CPA or sales, but it’s cheaper than pop traffic inventory, which can bring CPA conversions and sales.

The most important and pleasant thing for a business owner (who uses AdMachine.co),

that his business is with him everywhere he goes, on my laptop or a mobile phone. On laptop an owner can control what clients are doing, help them to set up campaigns properly and communicate with them via skype on a mobile phone.

It’s totally self-service for an advertiser, who wants to purchase traffic. A user signs up:

creates a campaign:

and makes a payment.

After a campaign is live you start to profit, because as a network owner you keep a

commission from your advertisers’ ad spend. In those cases, when your advertisers demand for very high traffic quality - Integral Ad

Science and Forensiq are available in campaign settings.

Here are a default campaigns settings.

To be able to serve more clients, to satisfy maximum advertisers needs campaigns’ targeting settings can be expanded to advanced.

AdMachine platform allows you to a custom branding. You can customize a logo, favicon, domains, emails.

It’s easy to start as you already have access to huge traffic inventory. Once a campaign is live an advertiser should see traffic to come in 5 minutes.

On the top of that you can always address all your questions to 24/7 support. Ask a question and get a prompt response.

6. Recap.

So what it takes to start and run ad selling business. The main concern is to find clients and then help them with campaigns settings. If advertisers loaded funds to the system and started spending money on traffic you should see earnings.

You earn each time, when an advertiser buys traffic. When you are ready to withdraw your earnings you just create an invoice and receive profit

from AdMachine. In case you want to use built-in payment processor. Also you have a choice to use your own payment processor and collect payments from your clients directly to your bank account or paypal.

AdMachine is an advertising business in-a-box. Without investing tons of money and all

necessary functionality for generating profits. Easy and fast. It helped tens of advertising businesses to stop pursuit for non-existent "golden nugget"

money-making method and start accepting payments from hundreds of advertisers. This a true story and you can do it too. AdMachine is a good tool to start or grow your existing advertising business.

Hope this helps you to make more money or build real advertising business.