how to build an intrapreneurial culture

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1Learning zone: Digitalization shrinks the learning zone

Panic Zone

Learning Zone

ComfortZone

Panic Zone

Learning ZoneComfortZoneLearning zone

Zurich, 27. April 2016, Katharina Hedderich, Moritz Ettl, Matthias Henrici, Stefan HochHow to Build an Intrapreneurial CultureCorporate Startup Summit 2016

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Transfer to Reality3

WelcomeImpulse: Intrapreneurship Personal ConclusionWorkshop: Intrapreneurship CultureImpulse: Digital Mindshift and Intrapreneurial ThinkingWorkshop: Learning Journey to impact CultureAgendaWorkshopExampleWorkshopToolMy name isExamplesInteractionMethodeTool

Um weitere Agendapunkte hinuzu zufgen: Kreissymbol und Textkstchen markieren > Rechte Maustaste > kopieren (Strg + C) > einfgen (Strg + V)Zum lschen: Kreissymbol und Textkstchen markieren > Entf>>> Schriftgre anpassen! (Gre 18)3

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AgendaMy name is

Um weitere Agendapunkte hinuzu zufgen: Kreissymbol und Textkstchen markieren > Rechte Maustaste > kopieren (Strg + C) > einfgen (Strg + V)Zum lschen: Kreissymbol und Textkstchen markieren > Entf>>> Schriftgre anpassen! (Gre 18)4

MUNICHMAINZ

Safari Consulting15 JahreInnovationen realisieren

+ 1 Inhaber + 25 Mitarbeiter + 250 freie Berater

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6Safari Offerings: Agile Business DevelopmentKnow HowInfusion

CustomerInsight

Innovation Teams& Experts

Safari References

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Agenda

Um weitere Agendapunkte hinuzu zufgen: Kreissymbol und Textkstchen markieren > Rechte Maustaste > kopieren (Strg + C) > einfgen (Strg + V)Zum lschen: Kreissymbol und Textkstchen markieren > Entf>>> Schriftgre anpassen! (Gre 18)8

Scaling and speed in corporation Square pegs into round holes?

Lets meet the target audience: Me, myself and I. Who cares about the user?

Its all about the people. It really is.

9XXX XXX, Intrapreneur, 24

5 years with a corporation

2,5 years on an intrapreneur track1,8 M invested2 platforms launched250.000 participants on the platforms60+ B2B customers acquiredMultiple innovation awards

Leaving the company todayWhats wrong with corporate intrapreneurship?

Moritz, tell us about your corporate carreer?

How does corporate culture and intrapreneurship interact?

Whats wrong with corporate intrapreneurship?

What is the most important issue?9

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Agenda

Um weitere Agendapunkte hinuzu zufgen: Kreissymbol und Textkstchen markieren > Rechte Maustaste > kopieren (Strg + C) > einfgen (Strg + V)Zum lschen: Kreissymbol und Textkstchen markieren > Entf>>> Schriftgre anpassen! (Gre 18)10

What is corporate culture? What are the elements?11Discuss with your neighbour

Definition

Corporate culture = the values, beliefs, and behaviors practiced in an organization.

Formed over time because they are rewarded or punished (i.e. by formal and informal rules, rituals and behaviors)

Source: A. Osterwalder, D. Gray

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12Culture MapSource: A. Osterwalder, D. Gray. More details: http://www.der-innovationsblog.de/mit-der-culture-map-zur-innovationskultur/

OutcomesBehaviorsEnablersandblockers

Behavior: What kind of behavior does intrepreneurial culture require?Outcomes: Which outcomes can we expect from intrepreneurial culture?

Most important => Enablers and Blockers: 12

13From As-Is-Culture to To-Be-CultureSource: A. Osterwalder, D. Gray. More details: http://www.der-innovationsblog.de/mit-der-culture-map-zur-innovationskultur/

As Is CultureTo Be Culture

3 things you can do immediately

10 Minutes individually map your as is culture. Think hard about enablers and blockers.

60 Minutes Gather your team, map and discuss your as-is culture. Have the converstion!

Half a day Work from the as-is-culture to the to-be-culture.13

OutcomesBehaviorsEnablers and Blockers

14As-Is Culture MapLimited tech expertiseDelayed Inno LaunchesX% revenue of young productsCustomer InsightsJust doing itIntrepreneurial ThinkingAcademy ApproachDigital MindsetExplorative MethodologiesCustomer Centricity

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Agenda

Um weitere Agendapunkte hinuzu zufgen: Kreissymbol und Textkstchen markieren > Rechte Maustaste > kopieren (Strg + C) > einfgen (Strg + V)Zum lschen: Kreissymbol und Textkstchen markieren > Entf>>> Schriftgre anpassen! (Gre 18)16

Digitalization and Economics of DigitizationDigitalization is the adoption or increase in use of digital or computer technology by an organization, industry, country, etc.Source: Oxford English Dictionary

Digitization is the process by which technology lowers the costs of storing, sharing, and analyzing data. This process has changed how consumers behave, how industrial activity is organized, and how governments operate.Source: https://en.wikipedia.org/wiki/Economics_of_digitization, 21. Feb 201617

Concering Marketing/Sales: Digitalisation has two main aspcects: Media and Connectivity

Different Media = Different Game. When it comes to using media to sell things or to do marketing two things are for sure: (1) Some things work better than others. (2) The new best practise has not existed before. Some patterns stay the same. Some patterns change. Some patterns are new.Theater => MovieMovie => TVTV => WebWeb => App17

18Learning zone: Digitalization shrinks the learning zone

Panic Zone

Learning Zone

ComfortZone

Panic Zone

Learning ZoneComfortZoneLearning zone

19Business impact of digitalization in three horizonts

Framed structureProgram management, standardized curriculum, integrated in portfolio mgt

World leading thinkingExperts, companies, research facilities

Tech and culture ExperienceSite visits, future lab, immersive roleplays, field reports

Impact analysis Interactive workshops, real world case studies and collaborative projects

Peer learningClasses across and within industry and business function, on-site and on-line20Four academy best practises

Zrich, 27.4.16, Matthias HenriciNeuroeconomicsThe future of our brain

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Drink!!

the endis near!

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Drink!!

singularityis near!

SingularityMoores Law

Die Komplexitt integrierter Schaltkreise mit minimalen Komponentenkosten verdoppeln sich in ca. 24 Monaten24

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3D Games can improve our thinking abilities

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KI Systems are shaping our brain-functions and support our way to learn

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tDCS is no Vodoo any moreTranscranial direct current stimulation modulates neuronal activity and learning in pilot training. Frontiers in human neuroscience

Choe.J., Coffman, B.A., Bergstedt, D.T., Ziegler, M.D., & Phillips, M.E. (2016)

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45tDCS is no Vodoo any moreTranscranial direct current stimulation modulates neuronal activity and learning in pilot training. Frontiers in human neuroscience

Choe.J., Coffman, B.A., Bergstedt, D.T., Ziegler, M.D., & Phillips, M.E. (2016)

46Its not a question its a fact: AI will be the key-technology of the future. Though the steps between are interesting too

Psychology is the science to observe and to research natural intelligence

Neuroscience researches the wetware of natural intelligence with all the implications for the future of AI hardware neuronal networks, quantum computing, etc

47Academy example: Neuro ScienceCustomer Insights NeedExpose team to newest break throughsCustomer Insights Behaviour

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Agenda

Um weitere Agendapunkte hinuzu zufgen: Kreissymbol und Textkstchen markieren > Rechte Maustaste > kopieren (Strg + C) > einfgen (Strg + V)Zum lschen: Kreissymbol und Textkstchen markieren > Entf>>> Schriftgre anpassen! (Gre 18)48

49Workshop: Learning Journey to impact Culture

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Agenda

Um weitere Agendapunkte hinuzu zufgen: Kreissymbol und Textkstchen markieren > Rechte Maustaste > kopieren (Strg + C) > einfgen (Strg + V)Zum lschen: Kreissymbol und Textkstchen markieren > Entf>>> Schriftgre anpassen! (Gre 18)50

Brief statement to your current state of mind

Your impression of the discussed subjects

Your key take away of todays workshop

Your implementation ideas in todays context51Tranfer to reality

Transfer to Reality52

WelcomeImpulse: Intrapreneurship Personal ConclusionWorkshop: Intrapreneurship CultureImpulse: Digital Mindshift and Intrapreneurial ThinkingWorkshop: Learning Journey to impact CultureAgendaWorkshopExampleWorkshopToolMy name isExamplesInteractionMethodeTool

Um weitere Agendapunkte hinuzu zufgen: Kreissymbol und Textkstchen markieren > Rechte Maustaste > kopieren (Strg + C) > einfgen (Strg + V)Zum lschen: Kreissymbol und Textkstchen markieren > Entf>>> Schriftgre anpassen! (Gre 18)52

MNCHEN

Safari ConsultingDachauer Strae 4280335 Mnchen

T: +49 89 21666-880info@safari-consulting.de

MAINZ

Safari ConsultingTaunusstrae 59-6155118 Mainz

T: +49 6131 32718-140info@safari-consulting.de

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Vielen Dank fr Ihre Aufmerksamkeit!Wir freuen uns, wenn Sie mit uns in Kontakt treten.

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