how to build an online business that’s cash flow positive
DESCRIPTION
A presentation made by Janette Toral at the Internet Cashflow Mastery workshop of Khoa Bui last March 9, 2013.TRANSCRIPT
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How to Build an Online Business that’s Cash Flow Posi5ve
Jane8e Toral h8p://digitalfilipino.com
Twi8er: @digitalfilipino
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Twi8er: @digitalfilipino
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Wri5ng since 1995: • PC World Philippines • The Web • Link • Philippine Daily Inquirer • Manila Bulle5n • Philippine Star • Philippine IT Update • World Execu5ve Digest • E-‐Business Asia • Internet.com • Manila Times • Sunstar Cebu • Interaksyon
My first ar5cle – September 1995
Earning poten5al?
Twi8er: @digitalfilipino
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Ar5cle wri5ng earning poten5al
• More wri5ng gigs • Interna5onal travel – Malaysia, US
• Consul5ng • Speaking engagement
Twi8er: @digitalfilipino
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Earning poten,al? Twi8er: @digitalfilipino
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Website earning poten5al
• Community building
• Re-‐publishing • Adver5sing
– Google Adwords • Interna5onal travel
– US, Spain
• Ex-‐Deal – Web host – Web development
– Event exposure • Consul5ng
Twi8er: @digitalfilipino
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Published 4 (PRINTED Edi5on) books: • DigitalFilipino: An E-‐Commerce Guide for the eFilipino (2000) • DigitalFilipino E-‐Commerce Workshop E-‐Book (2004) • Philippine Internet Review: 10 years of Internet History (2004) • Blogging from Home (2008)
(To be released -‐ 2013): • 2 to 4 books
Earning poten,al?
Twi8er: @digitalfilipino
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Book earning poten5al
• Book sales • Speaking engagements
• Consul5ng • Authority asser5on
Twi8er: @digitalfilipino
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Earning poten,al?
Twi8er: @digitalfilipino
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Research earning poten5al
• Research sales • Research sponsorship • Research projects • Interna5onal travel – APEC, WTO, UNCTAD, UNESCAP – Switzerland, Malaysia, Korea, Taiwan, China, Nepal, Mexico, Thailand, Singapore
• Consul5ng • Speaking engagement
Twi8er: @digitalfilipino
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Earning poten,al? Twi8er: @digitalfilipino
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Membership earning poten5al
• Club membership fees – One 5me
– Repeat / renewal – Upsell (upgrade to SME / Corporate) – Cross sell (sponsorship, consul5ng)
• Referrals • Friendship • Alliances
Twi8er: @digitalfilipino
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Twi8er: @digitalfilipino Earning poten,al?
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Blogger earning poten5al
• Paid post • Adver5sing • Event invites • Special freebie deals – Gadgets, venues, accommoda5on, events
Twi8er: @digitalfilipino
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Twi8er: @digitalfilipino
Earning poten,al?
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Professional blogger, blog marke5ng and adver5sing earning poten5al
• Long tail -‐ paid post • Adver5sing in bulk • Event coordina5on • Manage social media campaigns
• Manage search engine marke5ng campaigns
• Special freebie deals – Gadgets, venues, accommoda5on, events, fitness programs
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Transform yourself to become a digital influencer.
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The best way to predict the future is to invent it.
-‐ Abraham Lincoln
(New inspira5on found last August to September 2011.)
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Keep innova,ng.
Result of IVLP trip.
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Join: E-‐Commerce Boot Camp h8p://digitalfilipino.com/ecom/
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Join: Digital Influencer Boot Camp h8p://influencerbootcamp.digitalfilipino.com
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h8p://slideshare.net/jane8etoral Let’s chat at h8p://twi8er.com/digitalfilipino