how to build and sell mobile apps - apple's app store case study
DESCRIPTION
I delivered a talk in a mobile content seminar. My talk's about how to develop and sell mobile apps, especially for Apple App Store platform. *Some data are taken from Apple CEO keynote on WWDC 2010.TRANSCRIPT
PT. Dycode Cominfotech Development
How To build and Sell your Mobile Application
Andri [email protected]
CEO, DyCode | MVP | President, iMadCamp.org
• 1 app for all cinemas
• Covers 33 cities in Indonesia
• User experience
• Social functionality
of its kind for iPhone in Indonesia
500Users within 4 weeks and counting
*16 Movreak users a day
TOP 10Paid App
Customer ratings on the AppStore
“Love it! Sangat simpel dan cukup informatif”
“Cool app...” “Wow... It's too amazing app for a movie freak like me...”
“Movie maniac harus punya app ini...”
“Gak sabar fiturnya untuk lihat urutan kursinya nih...”
“With this app, saturday movie date will be a lot easier...”
“Very nice app...”
“Aplikasi yg sangat membantu pencinta movie di bioskop...”
“...bagus dan informatif sekali...”
$1.99
free
Microsoft SQL Server 2008
HTTP/REST
Real-world Scenario
Demo
iPhone users in Indonesia*
30,000
*Telkomsel’s data
“Non-official” iPhone users?
iPod Touch?
iPad users within 59 days
2 million
iOS devices (iPad, iPhone, iPod Touch) sold
100 million
Over 225,000 apps -the most vibrant app community in the world
App Store
Apps downloaded from the App Store
5 billion
Native iPad apps in the App Store
8,500
Native iPad apps downloads
35 million
“I earned more on sales of The Element for iPad in the first day than from the past 5 years of Google ads on periodictable.com”
- Theo Gray, Wolfram Associates
Apps submitted each week
15,000
Apps approved in 7 days
95%
What happen?
5% ?
The apps doesn’t function
Use private APIs
The apps crashes
Help free app developers to earn money
Emotion + interactivity
iAds keep you in your app
Built into iOS 4
Apple sells and hosts the ads
60% revenues go to developers
Payment via iTunes connect
July 1
$60 million
How do we start?
http://developer.apple.com/iphone
iOS SDK + Xcode
iPhone Developer Program
iPhone Developer Program subscription fee / year
$99
Develop
Test
Q&A
DyCodewww.dycode.com | [email protected] IT Solutions for Optimal Business Value