A Look at Building IRRESISTIBLE

Social Casino Games

A Case Study with

M o nt h l y We b i n a r S e r i e s

#KTwebinar

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SPEAKERS

CATHERINE MYLINHHead of Marketing

DAVE BEZAHLERPresident and CEO

IntroductionThe changing landscapeCase study: Blitzoo’s SlotSpot• Identify opportunities• Segment players• Increase monetization rates• Recognize problems quickly• Maximize revenue with

promotions• Mobile: the new frontier

Q&A

AGENDA

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WHO IS KONTAGENT?We help companies understand and optimize their customer economics.User-Centric

DataAccessibility Domain

Expertise

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And hundreds more…

SELECT CUSTOMERS

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DIFFERENT GAMES, DIFFERENT PLAYERS – Data is your your weapon

Personas | Behaviors | Metrics

Slots

Blackjack

PokerSports, other

Bingo

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Slots

Blackjack

PokerSports, other

Bingo

DIFFERENT GAMES, DIFFERENT PLAYERS – Data is your your weapon

Personas | Behaviors | Metrics

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WHO IS

Blitzoo Games, Inc. creates original games for Facebook and mobile platforms iPhone and Android.

Our games include SlotSpot, one of the premier social casino games on Facebook.

?

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ON THE STRIP OR ONLINE – Two converging worlds

LAND-BASED& ONLINE CASINOS

SOCIAL & MOBILE& OTHERS

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ON THE STRIP OR ONLINE – The changing landscape

• How has the social casino space changed in the past few years?

• What are the main differences between social casino games and land-based games?

• How have the land-based casinos impacted the social casino world?

Green = Largest Farming AppsRed = Largest Casino Apps

FARMING vs GAMBLING – Growth trends

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SLOTSPOT the basics

SlotSpot was launched in 6 weeks.• How were you able to do that?• What kind of data should social

casino game developers be paying attention to?

CASE STUDY:

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There are a lot of high-value players in the social casino genre.• How have analytics have helped you

acquire quality players? • Monitor virality • Analyze contests• Horse-race campaigns• A/B test everything• Bonus coins vs discounts?• ANALYTICS = TARGETED

MARKETING OF SEGMENTS

Identifying opportunities

CASE STUDY: SLOTSPOT

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A/B testing sales during promotion

Segmenting playersCASE STUDY: SLOTSPOT

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Maximizing revenue with promotionsCASE STUDY: SLOTSPOT

Revenue with promotions

Time

Reve

nue

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CASE STUDY: SLOTSPOT Monetizing all playersIt’s a free-to-play world.How are you getting most out of all your players?

• It takes an amazing deal• ~5% will pay; 5% may pay• 90% of Facebook players won’t • Offer special discounts

accordingly

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Analytics are the best defense.• How has it helped you

safeguard SlotSpot?• Minor game tweaks can

greatly impact virality, engagement and revenue

• ID the source of the problem

Recognizing problems quickly

CASE STUDY: SLOTSPOT

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Mobile: the next frontierCASE STUDY: SLOTSPOT

Analytics will be even more important in mobile.• Any final words of wisdom

for those venturing into the social/mobile casino space?• There’s a major difference in creating a great game and managing a great game.

• Data helps you manage a great game—and grow it

QUESTIONS?

@KontagentKALEIDOSCOPE BLOG:kscope.kontagent.com

@Blitzoo BLITZOO:blitzoo.com/about