how to build links which look natural - kevin gibbons
TRANSCRIPT
How to Build Links Which Look Natural…Kevin Gibbons, Director of Strategy – SEOptimise
@kevgibbo
Panda update = old link building tactics devalued further
If it’s unnatural, it’s likely to stand out!
So what should you be doing instead?
Old tactic: directory submissions
New tactic: targeted competitor analysis
Old tactic: article marketing
New tactic: guest blogging
Old tactic: PR distribution
New tactic: creative content which creates buzz
Old tactic: email link requests
New tactic: telephone link building
Old tactic: blog/forum comment spam
New tactic: build quality profiles
Old tactic: build “dofollow” links
New tactic: build nofollow links which send traffic
Old tactic: top 10 list blog content
New tactic: infographics
Old tactic: buying links
New tactic: widgets, plugins & badge campaigns
Old tactic: high volumes of content
New tactic: ebooks & whitepapers
Old tactic: topical news blogging
New tactic: long-lasting video content
Summary: think like Matt Cutts – what would he do next?
Q & AThank you
Please follow me on twitter: @kevgibbo & subscribe to www.seoptimise.com/blog