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MODULE 3 How To Build Passive Income Through Course Platforms (esp udemy.com)

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Page 1: How To Build Passive Income Through Course Platforms udemy€¦ · MODULE 3 Udemy Launch Strategies - Look at the market, and make yours stand out! - Keyword title strategy (if clear

MODULE 3

How To Build Passive Income Through Course Platforms

(esp udemy.com)

Page 2: How To Build Passive Income Through Course Platforms udemy€¦ · MODULE 3 Udemy Launch Strategies - Look at the market, and make yours stand out! - Keyword title strategy (if clear

MODULE 3

Module 2 Recap

Page 3: How To Build Passive Income Through Course Platforms udemy€¦ · MODULE 3 Udemy Launch Strategies - Look at the market, and make yours stand out! - Keyword title strategy (if clear

MODULE 3

Don’t do this: Putting all your eggs into

one basket

Page 4: How To Build Passive Income Through Course Platforms udemy€¦ · MODULE 3 Udemy Launch Strategies - Look at the market, and make yours stand out! - Keyword title strategy (if clear

MODULE 3

Story Time!

Page 5: How To Build Passive Income Through Course Platforms udemy€¦ · MODULE 3 Udemy Launch Strategies - Look at the market, and make yours stand out! - Keyword title strategy (if clear

MODULE 3

When and How to Launch a Course on Udemy

Page 6: How To Build Passive Income Through Course Platforms udemy€¦ · MODULE 3 Udemy Launch Strategies - Look at the market, and make yours stand out! - Keyword title strategy (if clear

MODULE 3

1. If you have a course already...

Page 7: How To Build Passive Income Through Course Platforms udemy€¦ · MODULE 3 Udemy Launch Strategies - Look at the market, and make yours stand out! - Keyword title strategy (if clear

MODULE 3

2. If you are prelaunching a live course...

Page 8: How To Build Passive Income Through Course Platforms udemy€¦ · MODULE 3 Udemy Launch Strategies - Look at the market, and make yours stand out! - Keyword title strategy (if clear

MODULE 3

3. If you are/have now pressed a Udemy course...

Page 9: How To Build Passive Income Through Course Platforms udemy€¦ · MODULE 3 Udemy Launch Strategies - Look at the market, and make yours stand out! - Keyword title strategy (if clear

MODULE 3

Why are we doing this? More sales and marketing!

Page 10: How To Build Passive Income Through Course Platforms udemy€¦ · MODULE 3 Udemy Launch Strategies - Look at the market, and make yours stand out! - Keyword title strategy (if clear

MODULE 3

Introduction to Educational Platforms

Page 11: How To Build Passive Income Through Course Platforms udemy€¦ · MODULE 3 Udemy Launch Strategies - Look at the market, and make yours stand out! - Keyword title strategy (if clear

MODULE 3

Overview of Udemy

Page 12: How To Build Passive Income Through Course Platforms udemy€¦ · MODULE 3 Udemy Launch Strategies - Look at the market, and make yours stand out! - Keyword title strategy (if clear

MODULE 3

\

How to Make Amazing Courses

Page 13: How To Build Passive Income Through Course Platforms udemy€¦ · MODULE 3 Udemy Launch Strategies - Look at the market, and make yours stand out! - Keyword title strategy (if clear

MODULE 3

How to Make Amazing Courses - Modalities (audio, video, PDF, interviews, walkthroughs)

Page 14: How To Build Passive Income Through Course Platforms udemy€¦ · MODULE 3 Udemy Launch Strategies - Look at the market, and make yours stand out! - Keyword title strategy (if clear

MODULE 3

How to Make Amazing Courses - Modalities - Clear

Page 15: How To Build Passive Income Through Course Platforms udemy€¦ · MODULE 3 Udemy Launch Strategies - Look at the market, and make yours stand out! - Keyword title strategy (if clear

MODULE 3

How to Make Amazing Courses - Modalities - Clear - Entertaining

Page 16: How To Build Passive Income Through Course Platforms udemy€¦ · MODULE 3 Udemy Launch Strategies - Look at the market, and make yours stand out! - Keyword title strategy (if clear

MODULE 3

How to Make Amazing Courses - Modalities - Clear - Entertaining - Specific Outcomes - program your first app

Page 17: How To Build Passive Income Through Course Platforms udemy€¦ · MODULE 3 Udemy Launch Strategies - Look at the market, and make yours stand out! - Keyword title strategy (if clear

MODULE 3

How to Make Amazing Courses - Modalities - Clear - Entertaining - Specific Outcomes - Stories/Case Studies (sometimes forget this one myself!)

Page 18: How To Build Passive Income Through Course Platforms udemy€¦ · MODULE 3 Udemy Launch Strategies - Look at the market, and make yours stand out! - Keyword title strategy (if clear

MODULE 3

How to Make Amazing Courses - Modalities - Clear - Entertaining - Specific Outcomes - Stories/Case Studies - Positioning - new market, new use, new focus?

Page 19: How To Build Passive Income Through Course Platforms udemy€¦ · MODULE 3 Udemy Launch Strategies - Look at the market, and make yours stand out! - Keyword title strategy (if clear

MODULE 3

How to Make Amazing Courses - Modalities - Clear - Entertaining - Specific Outcomes - Stories/Case Studies - Positioning - Welcome, intros, recapping, and conclusions

Page 20: How To Build Passive Income Through Course Platforms udemy€¦ · MODULE 3 Udemy Launch Strategies - Look at the market, and make yours stand out! - Keyword title strategy (if clear

MODULE 3

Udemy Specific

Page 21: How To Build Passive Income Through Course Platforms udemy€¦ · MODULE 3 Udemy Launch Strategies - Look at the market, and make yours stand out! - Keyword title strategy (if clear

MODULE 3

Udemy Specific - Course Image

Page 22: How To Build Passive Income Through Course Platforms udemy€¦ · MODULE 3 Udemy Launch Strategies - Look at the market, and make yours stand out! - Keyword title strategy (if clear

MODULE 3

Udemy Specific - Course Image - Title

Page 23: How To Build Passive Income Through Course Platforms udemy€¦ · MODULE 3 Udemy Launch Strategies - Look at the market, and make yours stand out! - Keyword title strategy (if clear

MODULE 3

Udemy Specific - Course Image - Title - Description = sales page

Page 24: How To Build Passive Income Through Course Platforms udemy€¦ · MODULE 3 Udemy Launch Strategies - Look at the market, and make yours stand out! - Keyword title strategy (if clear

MODULE 3

Udemy Specific - Course Image - Title - Description = sales page - Breaking up lectures into small videos

Page 25: How To Build Passive Income Through Course Platforms udemy€¦ · MODULE 3 Udemy Launch Strategies - Look at the market, and make yours stand out! - Keyword title strategy (if clear

MODULE 3

Udemy Specific - Course Image - Title - Description = sales page - Breaking up lectures into small videos - Adding in quizzes

Page 26: How To Build Passive Income Through Course Platforms udemy€¦ · MODULE 3 Udemy Launch Strategies - Look at the market, and make yours stand out! - Keyword title strategy (if clear

MODULE 3

Udemy Specific - Course Image - Title - Description = sales page - Breaking up lectures into small videos - Adding in quizzes - Review tricks

Page 27: How To Build Passive Income Through Course Platforms udemy€¦ · MODULE 3 Udemy Launch Strategies - Look at the market, and make yours stand out! - Keyword title strategy (if clear

MODULE 3

Page 28: How To Build Passive Income Through Course Platforms udemy€¦ · MODULE 3 Udemy Launch Strategies - Look at the market, and make yours stand out! - Keyword title strategy (if clear

MODULE 3

Udemy Specific - Course Image - Title - Description = sales page - Breaking up lectures into small videos - Adding in quizzes - Review tricks - Add in CTA’s

Page 29: How To Build Passive Income Through Course Platforms udemy€¦ · MODULE 3 Udemy Launch Strategies - Look at the market, and make yours stand out! - Keyword title strategy (if clear

MODULE 3

Udemy Specific - Course Image - Title - Description = sales page - Breaking up lectures into small videos - Adding in quizzes - Review tricks - Add in CTA’s - Don’t over-invest

Page 30: How To Build Passive Income Through Course Platforms udemy€¦ · MODULE 3 Udemy Launch Strategies - Look at the market, and make yours stand out! - Keyword title strategy (if clear

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Making MVP Courses (quickly and easily!)

Page 31: How To Build Passive Income Through Course Platforms udemy€¦ · MODULE 3 Udemy Launch Strategies - Look at the market, and make yours stand out! - Keyword title strategy (if clear

MODULE 3

Making MVP Courses - Popular blog posts to videos (yours and others)

Page 32: How To Build Passive Income Through Course Platforms udemy€¦ · MODULE 3 Udemy Launch Strategies - Look at the market, and make yours stand out! - Keyword title strategy (if clear

MODULE 3

Making MVP Courses - Popular blog posts to videos (yours and others) - Interviews

Page 33: How To Build Passive Income Through Course Platforms udemy€¦ · MODULE 3 Udemy Launch Strategies - Look at the market, and make yours stand out! - Keyword title strategy (if clear

MODULE 3

Making MVP Courses - Popular blog posts to videos (yours and others) - Interviews - Case Studies

Page 34: How To Build Passive Income Through Course Platforms udemy€¦ · MODULE 3 Udemy Launch Strategies - Look at the market, and make yours stand out! - Keyword title strategy (if clear

MODULE 3

Making MVP Courses - Popular blog posts to videos (yours and others) - Interviews - Case Studies - Step by Step Content

Page 35: How To Build Passive Income Through Course Platforms udemy€¦ · MODULE 3 Udemy Launch Strategies - Look at the market, and make yours stand out! - Keyword title strategy (if clear

MODULE 3

Making MVP Courses - Popular blog posts to videos (yours and others) - Interviews - Case Studies - Step by Step Content - Checklists

Page 36: How To Build Passive Income Through Course Platforms udemy€¦ · MODULE 3 Udemy Launch Strategies - Look at the market, and make yours stand out! - Keyword title strategy (if clear

MODULE 3

Making MVP Courses - Popular blog posts to videos (yours and others) - Interviews - Case Studies - Step by Step Content - Checklists - Do stuff…and record it

Page 37: How To Build Passive Income Through Course Platforms udemy€¦ · MODULE 3 Udemy Launch Strategies - Look at the market, and make yours stand out! - Keyword title strategy (if clear

MODULE 3

Making MVP Courses - Popular blog posts to videos (yours and others) - Interviews - Case Studies - Step by Step Content - Checklists - Do stuff…and record it - Remember this is a good opportunity for feedback

Page 38: How To Build Passive Income Through Course Platforms udemy€¦ · MODULE 3 Udemy Launch Strategies - Look at the market, and make yours stand out! - Keyword title strategy (if clear

MODULE 3

Initial Udemy Launch Strategies (position and prepare!)

Page 39: How To Build Passive Income Through Course Platforms udemy€¦ · MODULE 3 Udemy Launch Strategies - Look at the market, and make yours stand out! - Keyword title strategy (if clear

MODULE 3

Udemy Launch Strategies - Look at the market, and make yours stand out!

Page 40: How To Build Passive Income Through Course Platforms udemy€¦ · MODULE 3 Udemy Launch Strategies - Look at the market, and make yours stand out! - Keyword title strategy (if clear

MODULE 3

Udemy Launch Strategies - Look at the market, and make yours stand out! - Keyword title strategy (if clear keyword) - 6k

Page 41: How To Build Passive Income Through Course Platforms udemy€¦ · MODULE 3 Udemy Launch Strategies - Look at the market, and make yours stand out! - Keyword title strategy (if clear

MODULE 3

Udemy Launch Strategies - Look at the market, and make yours stand out! - Keyword title strategy (if clear keyword) - Create a circle of “insiders” to get it for free, and prepped to leave a review

Page 42: How To Build Passive Income Through Course Platforms udemy€¦ · MODULE 3 Udemy Launch Strategies - Look at the market, and make yours stand out! - Keyword title strategy (if clear

MODULE 3

Funnels Teasers! (This week you build, next week you

launch, market, and use the course to build your brand!)

Page 43: How To Build Passive Income Through Course Platforms udemy€¦ · MODULE 3 Udemy Launch Strategies - Look at the market, and make yours stand out! - Keyword title strategy (if clear

MODULE 3

Quick Recap

Page 44: How To Build Passive Income Through Course Platforms udemy€¦ · MODULE 3 Udemy Launch Strategies - Look at the market, and make yours stand out! - Keyword title strategy (if clear

MODULE 3

Before Next Week: Put together enough content to start

first Udemy course (even if free)

Page 45: How To Build Passive Income Through Course Platforms udemy€¦ · MODULE 3 Udemy Launch Strategies - Look at the market, and make yours stand out! - Keyword title strategy (if clear

MODULE 3

See you next week! :-)