how to build passive income through course platforms udemy€¦ · module 3 udemy launch strategies...
TRANSCRIPT
MODULE 3
Module 2 Recap
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Don’t do this: Putting all your eggs into
one basket
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Story Time!
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When and How to Launch a Course on Udemy
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1. If you have a course already...
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2. If you are prelaunching a live course...
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3. If you are/have now pressed a Udemy course...
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Why are we doing this? More sales and marketing!
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Introduction to Educational Platforms
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Overview of Udemy
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How to Make Amazing Courses
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How to Make Amazing Courses - Modalities (audio, video, PDF, interviews, walkthroughs)
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How to Make Amazing Courses - Modalities - Clear
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How to Make Amazing Courses - Modalities - Clear - Entertaining
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How to Make Amazing Courses - Modalities - Clear - Entertaining - Specific Outcomes - program your first app
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How to Make Amazing Courses - Modalities - Clear - Entertaining - Specific Outcomes - Stories/Case Studies (sometimes forget this one myself!)
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How to Make Amazing Courses - Modalities - Clear - Entertaining - Specific Outcomes - Stories/Case Studies - Positioning - new market, new use, new focus?
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How to Make Amazing Courses - Modalities - Clear - Entertaining - Specific Outcomes - Stories/Case Studies - Positioning - Welcome, intros, recapping, and conclusions
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Udemy Specific
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Udemy Specific - Course Image
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Udemy Specific - Course Image - Title
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Udemy Specific - Course Image - Title - Description = sales page
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Udemy Specific - Course Image - Title - Description = sales page - Breaking up lectures into small videos
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Udemy Specific - Course Image - Title - Description = sales page - Breaking up lectures into small videos - Adding in quizzes
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Udemy Specific - Course Image - Title - Description = sales page - Breaking up lectures into small videos - Adding in quizzes - Review tricks
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Udemy Specific - Course Image - Title - Description = sales page - Breaking up lectures into small videos - Adding in quizzes - Review tricks - Add in CTA’s
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Udemy Specific - Course Image - Title - Description = sales page - Breaking up lectures into small videos - Adding in quizzes - Review tricks - Add in CTA’s - Don’t over-invest
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Making MVP Courses (quickly and easily!)
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Making MVP Courses - Popular blog posts to videos (yours and others)
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Making MVP Courses - Popular blog posts to videos (yours and others) - Interviews
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Making MVP Courses - Popular blog posts to videos (yours and others) - Interviews - Case Studies
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Making MVP Courses - Popular blog posts to videos (yours and others) - Interviews - Case Studies - Step by Step Content
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Making MVP Courses - Popular blog posts to videos (yours and others) - Interviews - Case Studies - Step by Step Content - Checklists
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Making MVP Courses - Popular blog posts to videos (yours and others) - Interviews - Case Studies - Step by Step Content - Checklists - Do stuff…and record it
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Making MVP Courses - Popular blog posts to videos (yours and others) - Interviews - Case Studies - Step by Step Content - Checklists - Do stuff…and record it - Remember this is a good opportunity for feedback
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Initial Udemy Launch Strategies (position and prepare!)
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Udemy Launch Strategies - Look at the market, and make yours stand out!
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Udemy Launch Strategies - Look at the market, and make yours stand out! - Keyword title strategy (if clear keyword) - 6k
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Udemy Launch Strategies - Look at the market, and make yours stand out! - Keyword title strategy (if clear keyword) - Create a circle of “insiders” to get it for free, and prepped to leave a review
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Funnels Teasers! (This week you build, next week you
launch, market, and use the course to build your brand!)
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Quick Recap
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Before Next Week: Put together enough content to start
first Udemy course (even if free)
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See you next week! :-)