how to build powerful, profitable relationships on facebook... and beyond!
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MARI SMITHSocial Media Thought LeaderFacebook Marketing Expert
@marismith
How To Build
Powerful Relationships
on Facebook
…and Beyond!
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“I believe in conversations and eye contact.” -Sir Richard BransonFounder and Chairman, Virgin Group
Photo source: Forbes.com
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Be a MEMBER
first
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“Our goal is to reach a point
where ads are as relevant and
timely as the content your
friends share with you.”
~Mark ZuckerbergSource: bit.ly/1h47fzO
Photo credit: bkmag
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The Problem With Facebook Reach
…explained in a single graphic
Organic
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Seeing your content
Not seeing your content6%
Source: BufferApp http://blog.bufferapp.com/facebook-reach-strategies
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• More content, more friends, more pages
• 1,500-15,000 potential stories
• 100,000+ algorithm weights
• 300 stories selected• Experiments by data
scientists
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Declining Reach, Rising Facebook Stock
Source: Jay Baer, ConvinceAndConvert.com on http://blog.bufferapp.com/facebook-reach-strategies
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Collect email addresses!
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Collect Emails
on Facebook
heyo.com
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22s.com/marismith
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Create Lists
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EnableFollow
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FollowOneCourseUntilSuccessful
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Visual Content Strategy
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Make People Feel Important
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IRL
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Customer Service
*Research from Accent Marketing. See Mediapost article: http://bit.ly/1sIgXjb
Image source: grasshopper.com
82% of consumers use Facebook to speak with a customer service rep.
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“Content is KING, but engagement is QUEEN …and she rules the house.”
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Mercedes Benz
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Lisa Spector@ThroughADogsEar
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Eyeballs are monetizable… …so are ears!
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Increase Organic Reach1. Post outside business
hours2. Mix up the frequency3. Mix up the post types4. Test post length5. Include @ tags of other
Pages6. Drive traffic from other
sources7. Repost popular posts
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Include CTAs
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How To Find Influencers
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Paid Reach
Image source: dazeinfo.com
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fb.com/business/success
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Connect with Mari on these sites:Facebook Page: www.facebook.com/marismith
Facebook Profile: www.facebook.com/maris Twitter: @marismith
Instagram @mari_smith Google+: www.google.com/+marismith
LinkedIn: www.linkedin.com/in/marismith Mari’s website: www.marismith.com