how to build social media into your b deas ocial … · 2018. 12. 12. · social media in social...
TRANSCRIPT
Get
Building Social Media
WEBBIZIDEAS HOW TO
SOCIAL
Building Social Media Interaction Within a Custom Social Network
OW TO BUILD SOCIAL MEDIA INTO
OCIAL NETWORKING WEBSITE
Within a Custom Social Network
EDIA INTO YOUR
Social Media in Social Networking Design P a g e | 2 WebBizIdeas.com – (800) 993-2249
This report will give you an overview of how social media
plays a role in Social Networking Site Design.
CONTENTS The Internet is social ....................................................................................................................... 4
Isn’t a social networking site social Enough? ................................................................................. 5
Login Opportunities ........................................................................................................................ 6
Facebook Connect ....................................................................................................................... 6
OpenID ........................................................................................................................................ 6
Facebook Connect VS OpenID .................................................................................................... 6
Allow Easy of Sharing Content ........................................................................................................ 7
Create a Facebook Page .............................................................................................................. 7
Create a Twitter Account ............................................................................................................ 8
Other Networks .......................................................................................................................... 8
In Conclusion ................................................................................................................................... 9
Below are a few social networks we’ve been honored to build for clients ................................... 9
RivalryRage.com .......................................................................................................................... 9
ImLeagues.com ......................................................................................................................... 10
WhosMad.com .......................................................................................................................... 10
Fast Track your Web Development Success ................................................................................. 10
Bibliography .................................................................................................................................. 11
Social Media in Social Networking Design P a g e | 3 WebBizIdeas.com – (800) 993-2249
About WebBizIdeas:
Ideas—Our MISSION is to help startup and established businesses build better websites,
marketing online, and engage effectively in digital media.
WebBizIdeas.com is a new media development firm based in Minneapolis Minnesota. We offer
competency in multiple fields: Social Networking, Dating, Ecommerce, Content Management
(CMS), SEO, Mobile Apps, Business Planning, Website Prototyping, and Business Consulting.
Our consultants work with any business to develop an idea, create the blueprint, produce the
code, and market the end result. A combination of waterfall and scrum methodology gives us
an advantage when making custom websites from scratch. This proven methodology ensures
you will get the website you envisioned every time.
OUR PROCESS: Learn more about our web development process or learn how we can help you
build a custom social network. To get started now fill out our Contact WebBizIdeas Form or give
us a call directly: 952-935-4852 - Toll Free: 800-993-2249
Social Media in Social Networking Design
THE INTERNET IS SOCIAL
The internet exists mainly because we are social animals. Social media is just the latest form of
groups of people sitting around the campfire.
In the early days of social networking it was common for
one user to select a network and stick around.
longer the case as these services have matured and
people are using multiple services
looking to obtain are already using Facebook, Twitter,
Flickr, or YouTube.
That’s the key when developing a social network you
want to integrate as many other social services as
possible.
Facebook has more than 400 million active users
50% of them log onto Facebook in any given day.
videos but sharing of links is starting to become a bigger driver of traffic.
Groupon a group buying service attributes much of its success and growth to the ability for
users to easily share the daily deal with
We see this happen often when we login into Facebook. Someone sharing the latest GroupOn
or LivingSocial deal and enticing their friends to join them in purchasing. You could argue that
GroupOn wouldn’t even have had a chan
ocial Media in Social Networking Design P a g e | 4 WebBizIdeas.com –
NTERNET IS SOCIAL The internet exists mainly because we are social animals. Social media is just the latest form of
groups of people sitting around the campfire.
In the early days of social networking it was common for
one user to select a network and stick around. This is no
longer the case as these services have matured and
tiple services. The users you are
looking to obtain are already using Facebook, Twitter,
hen developing a social network you
y other social services as
400 million active users and
log onto Facebook in any given day. The backbone of Facebook is
videos but sharing of links is starting to become a bigger driver of traffic.
Groupon a group buying service attributes much of its success and growth to the ability for
users to easily share the daily deal with their social circle.
We see this happen often when we login into Facebook. Someone sharing the latest GroupOn
LivingSocial deal and enticing their friends to join them in purchasing. You could argue that
GroupOn wouldn’t even have had a chance if it wasn’t for the popularity of social media. There
Tom Curley, CEO of the Associated Press, has explained this to his people. “The users are deciding what the point of their engagement will be — what application, what device, what time, what place.”
(800) 993-2249
The internet exists mainly because we are social animals. Social media is just the latest form of
backbone of Facebook is its pictures and
Groupon a group buying service attributes much of its success and growth to the ability for
We see this happen often when we login into Facebook. Someone sharing the latest GroupOn
LivingSocial deal and enticing their friends to join them in purchasing. You could argue that
asn’t for the popularity of social media. There
Tom Curley, CEO of the Associated Press, has explained this to his people. e users are deciding what
the point of their engagement what application,
what device, what time, what
Social Media in Social Networking Design
have been other attempts of similar services in the past
big. We’ve watched the rise of GroupOn and would argue the main reason for this is the usage
of social networks.
ISN’T A SOCIAL NETWORKIN
Yes a social network is social;
relationships. Typically friend lists, uploading of pictures and videos, and
and interact with all this is what
It used to be that social networks operated in walled gardens. This is
many sites report that social media is now one of the biggest drivers of traffic. The graph below
tells a big story—it’s also the reason why Google actively fears the power of Facebook:
For the first time the weekly market share of
This real numbers behind this graph
social network or even a social application that you integrate other social networks.
ocial Media in Social Networking Design P a g e | 5 WebBizIdeas.com –
have been other attempts of similar services in the past but those have not grow
ve watched the rise of GroupOn and would argue the main reason for this is the usage
T A SOCIAL NETWORKING SITE SOCIAL ENOUGH
it contains all the elements of enhancing conversations and
relationships. Typically friend lists, uploading of pictures and videos, and the ability
and interact with all this is what is deemed a “social network”.
It used to be that social networks operated in walled gardens. This is no longer the case as
many sites report that social media is now one of the biggest drivers of traffic. The graph below
it’s also the reason why Google actively fears the power of Facebook:
For the first time the weekly market share of visits to Facebook.com has surpassed Google.com.
real numbers behind this graph is more proof why if you are thinking about creating a new
social network or even a social application that you integrate other social networks.
(800) 993-2249
grown as fast or as
ve watched the rise of GroupOn and would argue the main reason for this is the usage
NOUGH? conversations and
the ability to connect
no longer the case as
many sites report that social media is now one of the biggest drivers of traffic. The graph below
it’s also the reason why Google actively fears the power of Facebook:
visits to Facebook.com has surpassed Google.com.
is more proof why if you are thinking about creating a new
social network or even a social application that you integrate other social networks.
Social Media in Social Networking Design
LOGIN OPPORTUNITIES
People are getting sick of registering and
passwords, multiple logins, and entering the same information over and over is one of the
reasons why new networks fail to grow to their full potential.
FACEBOOK CONNECT
sites. The platform features seamless, one
linking, distribution back into Facebook streams, and the full power of the Facebook REST
API and FQL. Utilizing Facebook Connect for authentication has proven to dramatically increase
site exposure and new user registrations.
With a one-click login to Facebook
of user data. Using this data, sites now have the ability to redefine the way they display user
generated content. Gone are the days where all you will see is content from random avatars.
Now sites can surface UGC from actual friends.
Another important element of Facebook Connect is when a potential new user sees this on
your site it gives you instant authority
tell a user “Facebook trusts this site
your social network.
OPENID
OpenID is rapidly gaining adoption on the web, with over one billion OpenID enabled user
accounts and over 50,000 websites accepting OpenID for logins. Several large organizations
either issue or accept OpenIDs, including Google, Facebook, Yahoo!, Microsoft, AOL, MySpace,
Sears, Universal Music Group, France Telecom, Novell, Sun, Telecom Italia, and many more.
FACEBOOK CONNECT VS
ocial Media in Social Networking Design P a g e | 6 WebBizIdeas.com –
PPORTUNITIES tering and declaring their friends on each and every site.
passwords, multiple logins, and entering the same information over and over is one of the
reasons why new networks fail to grow to their full potential.
Facebook Connect is Facebook's latest addition to its
development platform. It enables developers to leverage the
power of Facebook's social context in existing, third
sites. The platform features seamless, one-click authentication, Facebook friend account
istribution back into Facebook streams, and the full power of the Facebook REST
API and FQL. Utilizing Facebook Connect for authentication has proven to dramatically increase
site exposure and new user registrations.
click login to Facebook Connect, websites have access to an unprecedented amount
of user data. Using this data, sites now have the ability to redefine the way they display user
generated content. Gone are the days where all you will see is content from random avatars.
can surface UGC from actual friends. (Pickard, 2009)
Another important element of Facebook Connect is when a potential new user sees this on
instant authority. While not a formal endorsement by Facebook it does
Facebook trusts this site… so can I”. This shouldn’t be overlooked when planning
You may choose to associate information with your OpenID
that can be shared with the websites you visit, such as a name
or email address. With OpenID, you control how
information is shared with the websites you visit.
OpenID is rapidly gaining adoption on the web, with over one billion OpenID enabled user
accounts and over 50,000 websites accepting OpenID for logins. Several large organizations
ue or accept OpenIDs, including Google, Facebook, Yahoo!, Microsoft, AOL, MySpace,
Sears, Universal Music Group, France Telecom, Novell, Sun, Telecom Italia, and many more.
VS OPENID
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their friends on each and every site. Lost
passwords, multiple logins, and entering the same information over and over is one of the
cebook's latest addition to its
development platform. It enables developers to leverage the
power of Facebook's social context in existing, third-party Web
click authentication, Facebook friend account
istribution back into Facebook streams, and the full power of the Facebook REST-like
API and FQL. Utilizing Facebook Connect for authentication has proven to dramatically increase
Connect, websites have access to an unprecedented amount
of user data. Using this data, sites now have the ability to redefine the way they display user
generated content. Gone are the days where all you will see is content from random avatars.
Another important element of Facebook Connect is when a potential new user sees this on
. While not a formal endorsement by Facebook it does
t be overlooked when planning
You may choose to associate information with your OpenID
that can be shared with the websites you visit, such as a name
or email address. With OpenID, you control how much of that
information is shared with the websites you visit.
OpenID is rapidly gaining adoption on the web, with over one billion OpenID enabled user
accounts and over 50,000 websites accepting OpenID for logins. Several large organizations
ue or accept OpenIDs, including Google, Facebook, Yahoo!, Microsoft, AOL, MySpace,
Sears, Universal Music Group, France Telecom, Novell, Sun, Telecom Italia, and many more.
Social Media in Social Networking Design
Which one is better? Both have their champions, pros, an
you don’t have to decide. When building a social network or other website you can easily
in to both of these sign on platforms. In fact that is what we suggest
which one they prefer.
ALLOW EASY OF SHARING
One key element you want to design within a social network is the ability for content to be
shared with other social platforms. A great example of this is a recent change by YouTube.
You’ll notice that when you watch a video
As you can see from above YouTube embraces other social netwo
to SumbleUpon—understanding
connections and friends. It’s more important th
them.
CREATE A FACEBOOK P
You should look at your social network as
social network should have its own Facebook page.
elements of your own network as you possibly can. This page will help with not only
of new users but has the potential to drive engagement as well. For an overvi
engagement see our report Social Media Strategy
ocial Media in Social Networking Design P a g e | 7 WebBizIdeas.com –
Which one is better? Both have their champions, pros, and cons. The great thing for you is
you don’t have to decide. When building a social network or other website you can easily
both of these sign on platforms. In fact that is what we suggest—allow you users to decide
HARING CONTENT One key element you want to design within a social network is the ability for content to be
shared with other social platforms. A great example of this is a recent change by YouTube.
that when you watch a video from YouTube you get these options:
As you can see from above YouTube embraces other social networks. From Facebook, Twitter,
understanding that people spend time in networks where they have
connections and friends. It’s more important that you connect to these services than ignore
PAGE
You should look at your social network as its own brand or company. That m
own Facebook page. You should integrate this page into as many
elements of your own network as you possibly can. This page will help with not only
of new users but has the potential to drive engagement as well. For an overview of social media
Social Media Strategy – 3 Main Principals.
(800) 993-2249
d cons. The great thing for you is that
you don’t have to decide. When building a social network or other website you can easily plug-
allow you users to decide
One key element you want to design within a social network is the ability for content to be
shared with other social platforms. A great example of this is a recent change by YouTube.
from YouTube you get these options:
rks. From Facebook, Twitter,
that people spend time in networks where they have
at you connect to these services than ignore
hat means that your
page into as many
elements of your own network as you possibly can. This page will help with not only acquisition
ew of social media
Social Media in Social Networking Design
CREATE A TWITTER ACCOUNT
Along the same lines as creating a
you network. This gives you the ability to use Twitter to find users for you network.
Another great option is the ability to showcase content on your social network. For instance
you could have a leader board on your network then send out an update on Twitter
commending your top users.
OTHER NETWORKS
You should also participate in other social networks that your target market might be part of.
For instance, if you have a subset of users that have
participate in MySpace, where the users tend to be younger and more musically focused.
The more places you can find to connect with people the better. You should also
are niche networks or forums that you can
network what are the active forums
trust within these communities can be big drivers to
ocial Media in Social Networking Design P a g e | 8 WebBizIdeas.com –
CCOUNT
Along the same lines as creating a Facebook page you want to also create a Twitter account for
This gives you the ability to use Twitter to find users for you network.
Another great option is the ability to showcase content on your social network. For instance
eader board on your network then send out an update on Twitter
You should also participate in other social networks that your target market might be part of.
For instance, if you have a subset of users that have an affinity for music you would want to
participate in MySpace, where the users tend to be younger and more musically focused.
aces you can find to connect with people the better. You should also
are niche networks or forums that you can participate within. If you have a auto focused
network what are the active forums that you should participate within. Building a following and
trust within these communities can be big drivers to new users and awareness.
(800) 993-2249
page you want to also create a Twitter account for
This gives you the ability to use Twitter to find users for you network.
Another great option is the ability to showcase content on your social network. For instance
eader board on your network then send out an update on Twitter
You should also participate in other social networks that your target market might be part of.
an affinity for music you would want to
participate in MySpace, where the users tend to be younger and more musically focused.
aces you can find to connect with people the better. You should also see if there
within. If you have a auto focused
within. Building a following and
Social Media in Social Networking Design
IN CONCLUSION When building a social network it
only helps give you authority but it also will
network.
Social media is proving to be a major driver of tr
during the design phase of any customized social network
LOOKING TO BUILD A
At WebBizIdeas, we’ve concentrated our expertise in the area of online community
development, a service proven to be a hugely successful resource to internet business owner
If you are a Small Businesses attempting
advertisers, or boost sales a social network can help.
Social Networking Web Design.
BELOW ARE A FEW SOCIAL NETWORK
BEEN HONORED TO BUIL
RIVALRYRAGE.COM
When Tim first came to WebBizIdeas all he had was an idea for a trash talking social network.
We worked with him to plan out a unique website that will
keep members coming back.
First we laid out a full website prototype before any of the
coders started. This “Website Blueprint” gave us a clear
direction so we could create the website correctly the first
time.
Rivalry Rage needed to have an aggressive identity since it
was all about trash talking. This caused us to go with the
red and black accent colors. Keeping the main body of the
website white gave the website a clean simple feeling.
ocial Media in Social Networking Design P a g e | 9 WebBizIdeas.com –
hen building a social network it’s imperative that you embrace other social networks. This n
only helps give you authority but it also will drive to more users and intera
Social media is proving to be a major driver of traffic and this has to be taken into consideration
customized social network.
UILD A SOCIAL NETWORK?
At WebBizIdeas, we’ve concentrated our expertise in the area of online community
development, a service proven to be a hugely successful resource to internet business owner
Businesses attempting to increase the visibility of your business, attract more
advertisers, or boost sales a social network can help. Learn more how we can help you with
A FEW SOCIAL NETWORKS WE
BEEN HONORED TO BUILD FOR CLIENTS
When Tim first came to WebBizIdeas all he had was an idea for a trash talking social network.
We worked with him to plan out a unique website that will
First we laid out a full website prototype before any of the
coders started. This “Website Blueprint” gave us a clear
direction so we could create the website correctly the first
Rivalry Rage needed to have an aggressive identity since it
was all about trash talking. This caused us to go with the
red and black accent colors. Keeping the main body of the
website a clean simple feeling.
(800) 993-2249
that you embrace other social networks. This not
interaction for your
affic and this has to be taken into consideration
At WebBizIdeas, we’ve concentrated our expertise in the area of online community
development, a service proven to be a hugely successful resource to internet business owners.
to increase the visibility of your business, attract more
Learn more how we can help you with
S WE’VE
D FOR CLIENTS
When Tim first came to WebBizIdeas all he had was an idea for a trash talking social network.
Social Media in Social Networking Design
IMLEAGUES.COM
The main point of this website was to allow colleges to manage their intramural sports in a
social networking atmosphere.
Colleges would have a master profile and students with
approved emails could join their college profile.
Once inside their college page, schedules and options to
register for intramurals would appear. As students would
register and pay their fees.
The colleges would also have an automated and manual
scheduling tool giving them the ability to auto populate
their intramural schedule with games.
The system would automatically notify the teams and all its students. The scheduler would ev
setup playoffs in a round robin format.
WHOSMAD.COM
We created a content management system where the admin can control everything on the
homepage. The admin could upload a video to the top section
or pick from all the videos uploaded to the website from a
secure online administration area.
The admin could even select what complaint categories he
wanted on the homepage and the system would automatically
populate the categories with complaints or gossip within that
category.
We did this so the client could keep the sit
long as he drove traffic to the site it would rotate on refreshes.
FAST TRACK YOUR WOne of the other things WebBizIdeas can help you with is coming up with a
development and engagement plan
we help you with ideation and creative concepts we also know how to implement and put into
practice all the step necessary to have a successful web development and social engagem
strategy.
ocial Media in Social Networking Design P a g e | 10 WebBizIdeas.com –
The main point of this website was to allow colleges to manage their intramural sports in a
Colleges would have a master profile and students with
approved emails could join their college profile.
Once inside their college page, schedules and options to
register for intramurals would appear. As students would
The colleges would also have an automated and manual
scheduling tool giving them the ability to auto populate
their intramural schedule with games.
The system would automatically notify the teams and all its students. The scheduler would ev
setup playoffs in a round robin format.
We created a content management system where the admin can control everything on the
homepage. The admin could upload a video to the top section
or pick from all the videos uploaded to the website from a
ine administration area.
The admin could even select what complaint categories he
wanted on the homepage and the system would automatically
populate the categories with complaints or gossip within that
We did this so the client could keep the site looking fresh and as
long as he drove traffic to the site it would rotate on refreshes.
WEB DEVELOPMENT SUCCESS things WebBizIdeas can help you with is coming up with a
engagement plan that gets to the heart of your target market
we help you with ideation and creative concepts we also know how to implement and put into
practice all the step necessary to have a successful web development and social engagem
(800) 993-2249
The main point of this website was to allow colleges to manage their intramural sports in a
The system would automatically notify the teams and all its students. The scheduler would even
We created a content management system where the admin can control everything on the
things WebBizIdeas can help you with is coming up with a rock solid
heart of your target market. Not only do
we help you with ideation and creative concepts we also know how to implement and put into
practice all the step necessary to have a successful web development and social engagement
Social Media in Social Networking Design P a g e | 11 WebBizIdeas.com – (800) 993-2249
We focus on results and what is going to make a difference for your business. Learn more about
our web development process. We follow and have created a four phase process to social
engagement. Learn about Social Networking Web Design..
To Get Started Contact WebBizIdeas:
To get started now fill out our Contact WebBizIdeas Form
Or give us a call directly: 952-935-4852 - Toll Free: 800-993-2249
BIBLIOGRAPHY Pickard, J. (2009, 02 03). What Does Facebook Connect Mean for Agencies? Retrieved 06 26,
2010, from Inside Facebook: http://www.insidefacebook.com/2009/02/03/what-does-
facebook-connect-mean-for-agencies/