how to build your business on the social web (for she entrepreneurs 2014)
DESCRIPTION
Beata describes how to engage your online fans to help expand your business as a social entrepreneur, market your ideas and your services and build trust. She also shows how you can establish yourself as an expert in your field using social media. How can you articulate your mission in an engaging way to attract your fans and your customers?TRANSCRIPT
How to build your business on the social webBeata Wickbom @beataw
The Social Web
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Advertising is a premium you pay
for not having passionate fans
ONLINE FANS
•Where are they active online?•What are their needs?•What do they need from you?•What kind of value do they want in return for their engagement?•Who are their influencers?
Advertising is a premium you pay
for not having passionate fans
Who are your fans? How can they help you
market and sell?
How can you articulate your mission in an
engaging way?
New kind of ownership
What do you need help with?
How can you become
experts?
Be where the search is...
Dialogue is everything
How to show your professional
personality in an engaging
way?
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http://business.financialpost.com/2013/08/10/13-tech-leaders-reveal-their-favourite-productivity-hacks-to-help-you-get-more-done/?__lsa=3cfb-d08f
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