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Cheat sheet #4Step-by-step guide how to catch dodgy fans in your fans base…

So how can we see if your “social media guru” has bought you some dead bodies instead if live fans?

Easy! You can see it on Facebook Insights.

Please read our step-by-step guide how to catch dodgy fans in your fans base…

You need to be your business page administrator.

From the page you are administering click on Insights on 1. the left.

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Insights will open up into another menu, please click on the ‘Likes’ tab.

In the main section (picture above) you will be able to see the age, gender, demographics and locations of your fans.

Please see below an example of a brand which sells items worth hundreds dollars. The fans base is skewed towards 13-24 years olds who would not be able to make such a purchase! Nearly 60% of fans are outside of the target demographics…

Looking even further, the page content (the posts on the page wall) would not be of any interest to 13-24 year olds.

There is only one possible way for these people to fan your page- someone has bought phony Likes in the manner we have outlined.

So when you see the your page ‘Likes’ data please think – is it your target demographics? Do these fans match my product?

Cheat sheet #4Step-by-step guide how to catch dodgy fans in your fans base…

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Cheat sheet #4Step-by-step guide how to catch dodgy fans in your fans base…

Another way to see where your fans 1. came from is to click on ‘Reach’ under the insights on the left.

Scroll down on the main section until you see ‘Visits to your page section’. This data shows all the external Referrers to your page. In our example the biggest referrer is empireavenue.com

If you type the name of this network into the Google browser you will get the screen pictured below.

One of the options offered from members is to ‘invest in shares’ into other networks (which could be your page). You can buy shares for real money. This website offers nothing but a meaningless eco-chamber for your page.

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Cheat sheet #4Step-by-step guide how to catch dodgy fans in your fans base…

Other sites to look out for include:http://twiends.com/

http://usocial.net/

http://www.fanpagehookup.com/

http://www.bulkfans.com/

The above methods of investigation works if someone just bought fans for you in the last month. If it happened a while ago the data is buried deep inside Facebook. So if you have any doubts or just want to see how your promotion goes and where your fans came from – check sooner rather than later.

The giveaway signs of phony fans are:

Young demographic fan base.1.

Large (000’s) of spikes in fan acquisition over 3-5 days 2. without apparent reason.

A very few comments, shares and other interactions on 3. posts.