how to change the customers price fairness perception first results – 7th of june 2010
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How to change the customer‘s price fairness perception
First results – 7th of June 2010
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Company Size
Company size
Häufigkeit Prozent
Gültige Prozente
Kumulierte Prozente
Gültig Multinational 25 39.1 39.1 39.1
Large national
23 35.9 35.9 75.0
Large regional local 8 12.5 12.5 87.5
Mid size small local 8 12.5 12.5 100.0
Gesamt 64 100.0 100.0
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Knowledge
Knowledge about metal detectors
Häufigkeit ProzentGültige
ProzenteKumulierte Prozente
Gültig Yes62 96.9 96.9 96.9
No1 1.6 1.6 98.4
I don't know1 1.6 1.6 100.0
Gesamt64 100.0 100.0
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Priceawareness
Priceawarness of metal detectors
Häufigkeit ProzentGültige
ProzenteKumulierte Prozente
Gültig Yes48 75.0 75.0 75.0
No15 23.4 23.4 98.4
I don't know1 1.6 1.6 100.0
Gesamt64 100.0 100.0
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Involvement
Involved in buying machines and equipment
Häufigkeit ProzentGültige
ProzenteKumulierte Prozente
Gültig Yes54 84.4 84.4 84.4
No7 10.9 10.9 95.3
I don't know3 4.7 4.7 100.0
Gesamt64 100.0 100.0
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High quality service
High qualtiy service
Häufigkeit Prozent
Gültige Prozente
Kumulierte Prozente
Gültig Neutral 1 1.6 1.6 1.6
Important 23 35.9 35.9 37.5
Very important 40 62.5 62.5 100.0
Gesamt 64 100.0 100.0
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Cost of Service
Cost of service
Häufigkeit Prozent
Gültige Prozente
Kumulierte Prozente
Gültig Not important
1 1.6 1.6 1.6
Less important 3 4.7 4.7 6.3
Neutral 11 17.2 17.2 23.4
Important 27 42.2 42.2 65.6
Very important
22 34.4 34.4 100.0
Gesamt 64 100.0 100.0
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Intuitive controls - easy to learn
Intuitive controls - easy to learn
Häufigkeit Prozent
Gültige Prozente
Kumulierte Prozente
Gültig Less important 1 1.6 1.6 1.6
Neutral 4 6.3 6.3 7.8
Important 25 39.1 39.1 46.9
Very important
34 53.1 53.1 100.0
Gesamt 64 100.0 100.0
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Fast set up of new products
Fast set up of new products
Häufigkeit Prozent
Gültige Prozente
Kumulierte Prozente
Gültig Less important 1 1.6 1.6 1.6
Neutral 14 21.9 21.9 23.4
Important 19 29.7 29.7 53.1
Very important
30 46.9 46.9 100.0
Gesamt 64 100.0 100.0
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Self diagnostics
Self diagnostics
Häufigkeit Prozent
Gültige Prozente
Kumulierte Prozente
Gültig Neutral 8 12.5 12.5 12.5
Important 23 35.9 35.9 48.4
Very important
33 51.6 51.6 100.0
Gesamt 64 100.0 100.0
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Easy connection to factory IT system
Easy connection to factory IT system
Häufigkeit Prozent
Gültige Prozente
Kumulierte Prozente
Gültig Not important
3 4.7 4.7 4.7
Less important 7 10.9 10.9 15.6
Neutral 20 31.3 31.3 46.9
Important 20 31.3 31.3 78.1
Very important
14 21.9 21.9 100.0
Gesamt 64 100.0 100.0
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Green Design
Green design
Häufigkeit Prozent
Gültige Prozente
Kumulierte Prozente
Gültig Not important
5 7.8 7.8 7.8
Less important 12 18.8 18.8 26.6
Neutral 23 35.9 35.9 62.5
Important 16 25.0 25.0 87.5
Very important
8 12.5 12.5 100.0
Gesamt 64 100.0 100.0
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Can be easily upgradet to new releases
Can be easily upgradet to new releases
Häufigkeit Prozent
Gültige Prozente
Kumulierte Prozente
Gültig Less important 2 3.1 3.1 3.1
Neutral 13 20.3 20.3 23.4
Important 24 37.5 37.5 60.9
Very important
25 39.1 39.1 100.0
Gesamt 64 100.0 100.0
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Ability to find smallest possible of metal
Ability to find smallest possible of metal
Häufigkeit Prozent
Gültige Prozente
Kumulierte Prozente
Gültig Not important 1 1.6 1.6 1.6
Less important 1 1.6 1.6 3.2
Neutral 10 15.6 16.1 19.4
Important 19 29.7 30.6 50.0
Very important
31 48.4 50.0 100.0
Gesamt 62 96.9 100.0
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Low rate of false rejects
Low rate of false rejects
Häufigkeit Prozent
Gültige Prozente
Kumulierte Prozente
Gültig Less important 2 3.1 3.2 3.2
Neutral 9 14.1 14.5 17.7
Important 24 37.5 38.7 56.5
Very important
27 42.2 43.5 100.0
Gesamt 62 96.9 100.0 Fehlend System 2 3.1 Gesamt 64 100.0
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Will stand up to though working conditions
Will stand up to though working conditions
Häufigkeit Prozent
Gültige Prozente
Kumulierte Prozente
Gültig Not important 2 3.1 3.1 3.1
Neutral 11 17.2 17.2 20.3
Important 15 23.4 23.4 43.8
Very important
36 56.3 56.3 100.0
Gesamt 64 100.0 100.0
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Highest possible uptime
Highest possible uptime
Häufigkeit ProzentGültige
ProzenteKumulierte Prozente
Gültig Neutral8 12.5 12.5 12.5
Important17 26.6 26.6 39.1
Very important 39 60.9 60.9 100.0
Gesamt64 100.0 100.0
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Long technical life
Long technical life
Häufigkeit Prozent
Gültige Prozente
Kumulierte Prozente
Gültig Less important 2 3.1 3.1 3.1
Neutral 12 18.8 18.8 21.9
Important 27 42.2 42.2 64.1
Very important
23 35.9 35.9 100.0
Gesamt 64 100.0 100.0
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Ability to custom built conveyor system
Ability to custom built conveyor system
Häufigkeit Prozent
Gültige Prozente
Kumulierte Prozente
Gültig Not important 4 6.3 6.3 6.3
Less important 5 7.8 7.8 14.1
Neutral 12 18.8 18.8 32.8
Important 29 45.3 45.3 78.1
Very important
14 21.9 21.9 100.0
Gesamt 64 100.0 100.0
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Ability to use build the systems using components
Ability to use build the systems using components
Häufigkeit Prozent
Gültige Prozente
Kumulierte Prozente
Gültig Not important 3 4.7 4.7 4.7
Less important 1 1.6 1.6 6.3
Neutral 12 18.8 18.8 25.0
Important 26 40.6 40.6 65.6
Very important
22 34.4 34.4 100.0
Gesamt 64 100.0 100.0
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High quality
High quality
Häufigkeit ProzentGültige
ProzenteKumulierte Prozente
Gültig Less important 1 1.6 1.6 1.6
Important16 25.0 25.0 26.6
Very important
47 73.4 73.4 100.0
Gesamt64 100.0 100.0
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Security
Security
Häufigkeit Prozent
Gültige Prozente
Kumulierte Prozente
Gültig Not important 1 1.6 1.6 1.6
Less important1 1.6 1.6 3.1
Neutral 13 20.3 20.3 23.4
Important 30 46.9 46.9 70.3
Very important 19 29.7 29.7 100.0
Gesamt 64 100.0 100.0
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Efficency
Efficency
Häufigkeit ProzentGültige
ProzenteKumulierte Prozente
Gültig Neutral5 7.8 7.8 7.8
Important20 31.3 31.3 39.1
Very important 39 60.9 60.9 100.0
Gesamt64 100.0 100.0
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Top service
Top service
Häufigkeit Prozent
Gültige Prozente
Kumulierte Prozente
Gültig Less important 1 1.6 1.6 1.6
Neutral 2 3.1 3.1 4.7
Important 29 45.3 45.3 50.0
Very important
32 50.0 50.0 100.0
Gesamt 64 100.0 100.0
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Deliverytime under normal circumstances
Deliverytime under normal circumstances
Häufigkeit Prozent Gültige Prozente
Kumulierte Prozente
Gültig 0 1 1.6 1.6 1.61 6 9.4 9.4 10.92 8 12.5 12.5 23.43 7 10.9 10.9 34.44 14 21.9 21.9 56.35 3 4.7 4.7 60.96 10 15.6 15.6 76.68 7 10.9 10.9 87.59 1 1.6 1.6 89.110 3 4.7 4.7 93.812 3 4.7 4.7 98.420 1 1.6 1.6 100.0Gesamt 64 100.0 100.0
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Deliverytime under emergency circumstances
Deliverytime under emergency circumstances
Häufigkeit Prozent
Gültige Prozente
Kumulierte Prozente
Gültig 0 6 9.4 9.4 9.40.1 1 1.6 1.6 10.90.25 1 1.6 1.6 12.50.5 2 3.1 3.1 15.61 22 34.4 34.4 50.02 11 17.2 17.2 67.23 6 9.4 9.4 76.64 8 12.5 12.5 89.15 2 3.1 3.1 92.26 4 6.3 6.3 98.48 1 1.6 1.6 100.0Gesamt 64 100.0 100.0
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Rating
Attribute Cramer V rating
Brand 0.241 1
Quality 0.232 2
Service 0.221 3
Usability 0.176 4
CRM 0.167 5
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Thank you for your interest
For any questions, please do not hesitate to contact us:
Christoph ItenZürcherstrasse 108173 NeerachSwitzerland
[email protected]+41 78 880 77 99