how to choose a direct mail partner
DESCRIPTION
http://www.nugrowth.com/2014/nugrowth-publishes-new-e-guide-lead-management-increase-pipeline-velocity-make-sales/TRANSCRIPT
What makes the best partners in the industry stick out from the pack?
How to Choose a Direct Mail Partner
Start your
search!
Look for the best Learn
how each partner
operates
Find out how
everything will work together
There are many factors to consider
• To maximize ROI, direct mail marketing has to get there on time, and cost effectively.
How are successful campaigns engineered?
Understand the purpose of the mailing
Know the steps needed to deliver on time and as intended
Execute with constant oversight and quality control
What should you look for in a direct mail partner?
The ideal partner will be able to provide
Great lists
Design consultation
Accountability
Expertise
Accessibility
By doing all the work and leaving you in control
By offering ideas to lower costs and increase response rates
By guaranteeing it will get there on time
How will a good direct mail partner help me?
How will I benefit from hiring a direct mail partner… not just a vendor?
Focus on your end without having to wonder if the other end is doing
their job
The partner spurs response rates and ROI
They get the job done right, and on time
What kind of mindset should my direct mail partner have?
Ownership mentality
Dedication to providing fresh, effective lists and delivering every time
What other skills should my partner have?
Understanding of the science of direct mail
Application of best practices and techniques
Domain knowledge
Ability to do the job on Day One
What services does AMG offer?
Targeting (List
Procurement)
Printing
Mail Design Consultation
Mail Processing and Delivery
What you need the most when searching for a direct mail partner
Owner’s mentality
Lower cost, increase your image
Increase response rates
Precise, on-time delivery
Ability to take your decisions and
execute
Accountability