How to choose business card

How to choose business card

The necessity and relevance

Two factors you should balance regarding your business card strategy are a UNIQUE DESIGN and AN ENGAGING delivery. A snazzy card is no good if you hand it out left and right without an exchange of pleasantries and ideas, but a poor quality card can undermine even the best rapport or the most persuasive conversation.

The necessity and relevance

For the owner of Digital Fresh, a New York City-based marketing and communications firm, the most important qualities for his business card were that it be memorable and that it be sharable. He can speak with some authority on the latter subject; his card was so sharable that it was not only passed from hand to hand, but photos of it got picked up online including inInc.'s "10 Most Creative Business Cards"How to Choose the Best Business Card for Your Company: Making Your Card Effective

Creative designs relative to your company/job

Step 1- choose the material for your card : plastic, paper, metal, rubber etc.Step 2 choose the theme: with or without images, colors on it etc.Step 3 choose the right and matching content to be on itStep 4 creative design for being memorableStep 5 share OR

Step 1 hire designerStep 2 order in qualified printing companyStep 3 share confidently How to Choose the Best Business Card for Your Company: Steps

Material examples

So you have limited space to represent yourself above and beyond any networking conversations that you'll had with the people you meet. What should stay and what should go?The consensus is that your name, company name, title, phone number and e-mail address are the bare minimum. Some crucial additions if you have the resources are your company logo and your Web address. Physical address is increasingly less relevant though in some industries it might still be advisable to include.You'll also want to adapt it to your industry, for example, if you're in the social media marketing field, you might include links to your accounts on various platforms.

How to Choose the Best Business Card for Your Company: What to Include

In addition, as the popularity of card scanners grow, you'll want to make sure your card is scanner friendly. Here's some other options to consider:Don't place text over imagesIf included, keep images simpleAvoid shading, italics or underliningUse a clear, readable font such as Times New Roman or HelveticaMake sure there's enough space between different lines on the card so they remain legible

Scan friendly business card

Scan friendly business card

Here are some aesthetic choices to avoid:Don't be Cheap "I will not do business with anyone who has a business card that says 'printed free by Vistaprint,'. It looks unprofessional if you're not willing to invest anything in making a good impression.Being Unoriginal Even if you don't have a fat wad of cash to spend on your business card you shouldn't get a template because it's less memorable and less effective.Don't Laminate It A surface that the recipient of the card can write on makes it easier for them to take notes on your meeting to help remember it.Don't Overcrowd It Some people get business cards that fold out just so they can squeeze some extra information on the card but you're better served by keeping it simple.How to Choose the Best Business Card for Your Company: Avoid Style Taboos

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