HOW TO CHOOSE THE RIGHT FRANCHISE MANAGEMENT

SOFTWARE FOR YOUR SMALL BUSINESS

TABLE OF CONTENT

The importance of franchise management systemAutomation in workflowMultiple channel marketingReporting and analyticsManaging Brand Consistency and complianceStreamlined time for manufacturing productsGrow your business using streamlined software

FRANCHISING TODAY IS QUITE A POPULAR TREND OF BUSINESS IN THE US ECONOMY. DESPITE THE GROWING ARGUMENTS SURROUNDING THE SUCCESS OF THE FRANCHISE, THE PROOF IS EVIDENT IN NUMBER.

THE RESULT SHOWS THAT THE FRANCHISE BUSINESS ACCOUNTS TO NEARLY 10.5% OF ALL BUSINESS, WITH A DIRECT SALES RATE OF ALMOST $1.3 TRILLION OF TOTAL SALES.

IT’S WITH THE RIGHT IDEAS, THAT BUSINESS IS GUARANTEED WITH A SOLID ROI. FOR FRANCHISE OWNERS, THIS MEANS CUTTING BACK ON YEARS’ WORTH OF INVESTMENT WHILE RELYING ON A PROVEN BUSINESS SYSTEM.

FOR THE VISIONARY FRANCHISE OWNERS WHO’RE CONSTANTLY LOOKING TO GET A REVENUE SHARE OF THIS GROWING INDUSTRY, NEED TO UNDERSTAND THE VALUE OF INTEGRATING A FRANCHISE MANAGEMENT SOFTWARE FOR THEIR SMALL OR MEDIUM BUSINESSES.

BELIEVE IT OR NOT, THE RIGHTLY BUILT SOFTWARE DOESN’T JUST ENSURE A GROWING ROI BUT ALSO INCREASES THE BUSINESS MANAGEMENT SYSTEM AND COOPERATION BETWEEN MULTIPLE OUTLETS SCATTERED ACROSS LOCATIONS.

FRANCHISERS ARE EQUIPPED WITH A UNIQUE CHALLENGE OF MANAGING MULTIPLE TASKS WHILE KEEPING A SYNCHRONISATION OF MULTI-LOCATIONS WHILE MANAGING BRAND CONSISTENCY OF THE HEAD OFFICE.

BUT A FRANCHISE MANAGEMENT SOFTWARE HELPS TO BRIDGE THE GAP BETWEEN THE PLATFORM, BY HELPING THE BUSINESS OWNERS TO EMPOWER COLLABORATION THROUGH A CLOUD-BASED PLATFORM.

THE IMPORTANCE OF FRANCHISE MANAGEMENT SYSTEM

BEFORE WE MOVE DEEPER IN DETAILS ABOUT THE SOFTWARE, LET’S QUICKLY LOOK THROUGH THE TOP BENEFITS OF USING A FRANCHISE MANAGEMENT SYSTEM• MAXIMISED SALES• OPTIMISED SUPPLY CHAIN AND LEVELS OF

INVENTORY• REAL-TIME TRACKING OF ACTIVE FRANCHISE

OUTLETS• INTEGRATED REPORTING AND ANALYTICS

INCLUDING, CASH FLOW, PROFIT AND LOSSES• AUTOMATION IN WORKFLOW• MAINTAINING BRAND AND MARKETING

CONSISTENCY

THE IMPORTANCE OF FRANCHISE MANAGEMENT SYSTEM

AMONGST THE OTHER BENEFITS, THE RIGHTLY CHOSEN FRANCHISE MANAGEMENT SOFTWARE HELPS THE FRANCHISE OWNER TO DO THE FOLLOWING• HELP THE FRANCHISEE UNITS TO HIRE AND DEVELOP THEIR

TEAM• EXPAND THEIR BRAND POSITIONING IN A WELL-MANAGED WAY• MANAGE DIFFERENT FRANCHISE CANDIDATES EFFORTLESSLY• ENJOY THE BENEFITS OF CORPORATE-LEVEL VIEWPOINT• SUPPORT FRANCHISE UNITS IN CONDUCTING THEIR OWN

MARKETING• SEAMLESS ANALYSIS OF LARGE DATA AND INFORMATION• ENHANCED CUSTOMER COMMUNICATION

THE IMPORTANCE OF FRANCHISE MANAGEMENT SYSTEM

WORKFLOWS ARE SEEN AS CRUCIAL COMPONENTS WITHIN A FRANCHISE BUSINESS. IT CONSISTS OF THE PROCESS OF CHARTING, DESIGNING AND IMPLEMENTING A COMPREHENSIVE WORKFLOW THAT REQUIRES AN EQUALLY UNIQUE PLATFORM.A FRANCHISE OWNER CAN EASILY RETRIEVE INFORMATION ABOUT VARIOUS ACTIVITIES TAKING PLACE AT DIFFERENT UNITS. THE MAIN INTENTION OF THE AUTOMATED WORKFLOW IS TO INCREASE THE RATE OF LEAD CONVERSION.

AUTOMATION IN WORKFLOW

FRANCHISE MANAGEMENT SOFTWARE MUST HAVE THESE FEATURES TO MAP PROCESSES AND SET REMINDERS TO AUTOMATICALLY FACILITATE AND INTEGRATE COMMUNICATION AS WELL AS MANAGE THE FOLLOW-UP TASKS.

AUTOMATION IN WORKFLOW

FRANCHISE MARKET OWNERS REQUIRE THEIR FRANCHISE TO STAY IN LINE WITH THE MARKETING CONSISTENCY WHICH SPANS ACROSS THE FOLLOWING• SOCIAL MEDIA PROMOTIONS• IN HOUSE ADVERTISEMENT• POINT OF SALES MARKETING• EMAIL CAMPAIGNS

MULTIPLE CHANNEL MARKETING

A FRANCHISE MARKETING EFFORT MUST LEAVE AN IMPRESSION ON CUSTOMERS AT EVERY LEVEL. THE INTENTION MUST BE FOLLOWED THROUGH POSITIVE FEEDBACK FROM THE CUSTOMER.THE RIGHTLY BUILT FRANCHISE MANAGEMENT SOFTWARE MUST HAVE THE QUALITY TO ADAPT TO THIS EVER-GROWING MARKETING TREND.

MULTIPLE CHANNEL MARKETING

HENCE, A FRANCHISE MANAGEMENT SYSTEM MUST FACILITATE• TRIGGER-BASED DELIVER APPOINTMENT• CUSTOMISED LINKS• AUTOMATED EMAIL RESPONSE• MESSAGING CAMPAIGNS

MULTIPLE CHANNEL MARKETING

IF YOU DON’T HAVE A DEEP UNDERSTANDING OF THE INFLUENCE THAT THE FRANCHISE IS EARNING, THE ABOVE FEATURES MAY NOT BE VERY HELPFUL.

THE MOST APPROPRIATE FRANCHISE SOFTWARE OFFERS AN ALL-INCLUSIVE REPORTING COMPETENCY THAT IS EASY TO USE, CUSTOMISE AND EVALUATE.

REPORTING AND ANALYTICS

A FRANCHISE MANAGEMENT SYSTEM MUST BE ABLE TO DELIVER INSIGHTS SURROUNDING THE SUCCESS OR FAILURE OF THE FOLLOWING• WORKFLOWS• MARKETING• LEAD SOURCES• INTERNAL AND EXTERIOR COMMUNICATION• SALES PIPELINE

REPORTING AND ANALYTICS

THE BEST FRANCHISE MANAGEMENT SOFTWARE MUST BE ABLE TO ACCOMPLISH THIS OBJECTIVE BY MAKING ALL THE NECESSARY MARKETING INGREDIENTS AVAILABLE WITHIN ONE CLOUD-BASED LOCATION. THIS ENABLES THE FRANCHISEE UNITS WITH ALL THE RESOURCES, MATERIALS, DIRECTIVES AND ASSISTANCE THAT THEY NEED TO SUCCESSFULLY RUN THEIR BUSINESS.

MANAGING BRAND CONSISTENCY AND COMPLIANCE

LET'S TALK!

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