A common mistake many businesses make when trying to use social media for business is that they're not sure which channels will bring the best results. The main thing is to find out which channels your customers prefer. When you hear statistics like, over 1.5 Billion people use Facebook, it can be tempting just to use this channel because you think everyone's using it. However you also need to make sure that what your company does fits with what people use the channel for. We clarify which channels to use, how to focus on a couple of key ones that will work for your business and what activities and posts work best on each

There is a link at the end of this deck to the associated blog and webinar recording.

Have to choose

 How to choose the right social media

for my business

Heads up1. Why use social media at all?

2. What Social Media are your customers using?

3. Which channels should I focus on?

4. What is your social media goal?

 Why use social mediafor your business?

Why bother?

77% of UK have home internet

89% of the UK are active internet users

Brits spend 2 hours 51 minutes on average online everyday (Internet Advertising Bureau)

On average Brits spend £1,174 per year (2015)

What social media do my customers use?

Are these your customers?

Or maybe these?

Or perhaps these?

What are your customers using?

Do you sell to Consumers…

Arts & CraftsBanking & Finance

BroadcastingCharities

Councils & GovernmentRetailers

Fashion & Beauty Leisure & Tourism

MusicMembership Orgs 

AgriculturalBanking & Finance

Councils & GovernmentHeavy IndustryManufacturing

Professional Services

…or to businesses?

Choose the right channels

B2B

•LinkedIn•Twitter•YouTube•Maybe Facebook

B2C

•Facebook•Instagram•Pinterest•TripAdvisor•YouTube•Twitter

Clear business aim

• Attract more leads• Raise your business profile• More website traffic• Build an online community• Increase membership• Share information• Sell your products/services• Build your Newsletter list• Demonstrate your product/service

For each channel that fits your business…

Objective Pick one goalContent What info do my customers want?Frequency How often e.g. twice a dayWho Who’s the best person?

Test Have a go, share, engage, commentMeasure Monthly review. What worked well?Improve What went down well, what didn’t

Your Social Media Strategy

Bespoke coaching & training…

For more info

•Follow me on Twitter @helencoldicott

•Connect on LinkedIn Helen Davies (nee Coldicott)

•Follow me on SlideShare – Coldicott Freelance Training

•Call me for some Social Media Advice 01905 23902

Helen Davies

www.coldicottfreelancetraining.com

Call to discuss your social media plan

01905 23902

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